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The purpose of the paper is to exemplify the product management of seasonal products.

Comment on existing literature.

The comment synthesizes literature on an uncommon product strategy issue.

As in all case studies, the specific conditions found in one organization may not be found more generally in others. Readers are cautioned that the conclusions drawn in the case may have limited applicability.

The comment depicts the process that one firm uses to link product introductions to seasonal events.

The comment describes an approach to product strategy that maintains customer interest and involvement with a complex product line.

A plethora of BPR methodologies have appeared in the literature during recent years, however, most of them present serious limitations mainly due to the need for a multi‐disciplinary approach. In this paper we present an overview of existing work in the area of BPR with the aim of highlighting the different categories of BPR methodologies identified in the literature, their focus on the redesign process and the general BPR principles that emerge from them. We also present a BPR methodology called Agent Relationship Morphism Analysis (ARMA) that goes beyond the limitations of the existing BPR methodologies taking a holistic view of the organisation. In ARMA the modelling of the business environment is achieved with the use of three perspectives: the structural, behavioural and process. The use of these three perspectives provides insight to the relationship between organisational structure and organisational processes.

Process management is a managerial approach characterised by the focus on business processes that can provide an important contribution to the management of public sector organisations. The significance of this approach for the management of inter‐organisational relations in the public sector is highlighted. A model for the analysis of the factors enabling the implementation of process management in the public sector is proposed. The Italian experience of the one‐stop shops for businesses is studied; the relevance of process management approaches for the success of this reform is shown. Implications for public managers at all levels of government are discussed.