Lynn Marie Jamieson, Brandon Douglas Howell and Carlos Siu Lam
The purpose of this study was to discover, qualitatively, periods of involvement in Las Vegas gambling marketing campaigns and analyze success factors that may be useful to other…
Abstract
Purpose
The purpose of this study was to discover, qualitatively, periods of involvement in Las Vegas gambling marketing campaigns and analyze success factors that may be useful to other gambling destinations, particularly in the Asian market.
Design/methodology/approach
The study was established to allow a two-pronged approach of semi-structured interviews and site analysis coupled with review of planning and marketing documents in Las Vegas, Nevada 1980–2000 era and ending with the 2019 branding approach.
Findings
Results revealed degrees of success and rationales for changes in campaigns over a 40-year period. When analyzing market strategies, it became evident that many factors were involved decisions to visit Las Vegas, such as social, safety and security factors, as well as opportunities for recreation.
Research limitations/implications
Gaining access to top level executives proved challenging due to reluctance of subjects wanting to disclose business strategies.
Originality/value
This study was unique in employing qualitative processes to elicit planning and marketing approaches and relative successes or failures from those involved in multi-property management. Further, analysis of documents over a wide time frame provided insight into the pitfalls and strengths associated with various campaigns.
Details
Keywords
Xueyan Zhang, Xiaohu Zhou, Qiao Wang, Zhouyue Wu and Yue Sui
Based on social influence theory, this paper aims to explore the influence of academic entrepreneurs on team innovation activities. The innovation behavior of academic team…
Abstract
Purpose
Based on social influence theory, this paper aims to explore the influence of academic entrepreneurs on team innovation activities. The innovation behavior of academic team members is the key behavior in academic entrepreneurial activities. As a special entrepreneurial group, academic entrepreneurs' political skills play an important role in stimulating team innovative behaviors.
Design/methodology/approach
This paper adopts a multi-level study design and takes as samples the paired data of 91 academic entrepreneurial teams (n = 475). Based on team cognition, it constructs a model of the influence mechanism of academic entrepreneurs' political skills on team innovation behavior and explores the mechanism of transactive memory system in this influence effect. The authors use HLM and PROCESS macro to test our multilevel model.
Findings
The results show that academic entrepreneurs' political skills positively impact team innovation behavior, and a transactive memory system plays a mediating role between them. Team psychological safety significantly enhances the positive relationship of both academic entrepreneurs' political skills and a transactive memory system with team innovation behavior. Moreover, with enhanced perceptions of team psychological safety, academic entrepreneurs' political skills are more likely to improve team innovation behavior through the transactive memory system.
Originality/value
The study explores the influence of transactive memory system on the relationship between academic entrepreneurs' political skills and team innovation behavior, with the team cognitive perspective derived from social influence theory. This provides authors with new insights on the complex dynamics at place in the team innovation process and offers implications for how we can fruitfully manage this process.