Boris H.J.M. Brummans and Jennie M. Hwang
The purpose of this paper is to question and reflect on the spatial metaphors that inform Mats Alvesson’s (2009) conception of an organizational home in his description of at-home…
Abstract
Purpose
The purpose of this paper is to question and reflect on the spatial metaphors that inform Mats Alvesson’s (2009) conception of an organizational home in his description of at-home ethnography. (Cultural) hybridity is proposed as an alternative metaphor because the concept of hybridity can be used to highlight the complex nature of the relationships between an at-home ethnographer and the people she or he studies as they are produced during ethnographic work in an era where multiple (organizational) cultural sites are increasingly connected; where (organizational) cultural boundaries are uncertain; and where the notion of (organizational) culture itself is opaque, rather than transparent. Thus, this paper suggests that it may be more appropriate to speak of “hybrid home ethnography,” rather than “at-home ethnography.”
Design/methodology/approach
This paper explicates the concept of (cultural) hybridity and shows that this concept provides a useful metaphor for understanding and studying one’s own organizational home in these times of globalization where complex societies and the social collectivities of which they are composed are increasingly dispersed and mediated. Subsequently, the value of this metaphor is briefly illustrated through a hypothetical study of an academic department.
Findings
The metaphor of (cultural) hybridity reveals how studying one’s own organizational home (or homes) entails investigating a web of relationships between other organizational members, nonmembers, and oneself (the ethnographer) that are blends of diverse cultures and traditions constituted in the course of everyday communication. In addition, this metaphor shows that liminality is a key feature of this web and invites at-home ethnographers to combine first-, second-, and third-person perspectives in their fieldwork, deskwork, and textwork. Moreover, this metaphor highlights the importance of practicing “radical-reflexivity” in this kind of ethnography.
Originality/value
This paper provides a relational, communicative view of at-home ethnography based on a critical reflection on what it means to examine one’s own organizational home.
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Keywords
Consuelo Vásquez, Boris H.J.M. Brummans and Carole Groleau
Shadowing is becoming an increasingly popular method in management and organization studies. While several scholars have reflected on this technique, comparatively few researchers…
Abstract
Purpose
Shadowing is becoming an increasingly popular method in management and organization studies. While several scholars have reflected on this technique, comparatively few researchers have explicated the specific practices that constitute this method and discussed their implications for research on processes of organizing. The purpose of this article is to address these issues by offering a conceptual toolbox that defines shadowing in terms of a set of framing practices and provides in‐depth insight into the methodological choices and challenges that organizational shadowers may encounter.
Design/methodology/approach
In this article, the authors explicate the specific framing practices in which researchers engage when taking an intersubjective approach to organizational shadowing. To demonstrate the value of viewing shadowing as framing, the paper grounds the theoretical discussion in actual fieldwork experiences, taken from three different ethnographic studies.
Findings
Based on a systematic and critical analysis of fieldwork experiences, the paper argues that organizational shadowing is constituted by three interrelated framing practices: delineating the object of study; punctuating the process/flow of a given organizing process; and reflecting on the relationship between researcher and the object(s) or person(s) being observed. These analytical constructs highlight specific activities with which shadowers are confronted in the field, namely foregrounding and backgrounding particular aspects in defining a given object of study, trying to keep this object in focus as the fieldwork unfolds, and making decisions about the degree to which the relationship with shadowees should be taken into account in understanding this object.
Originality/value
This article provides an in‐depth reflection on the subtle practices that constitute organizational shadowing. It offers a useful conceptual toolbox for researchers who want to use this method and demonstrates its operational value to help them understand how knowledge construction is the outcome of a coconstructive process that depends on a series of decisions negotiated in ongoing interactions with the actors under study.
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André H. Caron, Jennie M. Hwang, Boris H.J.M. Brummans and Letizia Caronia
Purpose – The purpose of this paper is to investigate how business executives perceive and account for their use of paratextual cues as a means of managing their professional…
Abstract
Purpose – The purpose of this paper is to investigate how business executives perceive and account for their use of paratextual cues as a means of managing their professional impressions in business e‐mails on their smartphone (i.e. BlackBerry, iPhone, etc.) and office computer. Design/methodology/approach – Semi‐structured, audio‐recorded telephone interviews were conducted with a representative sample of 60 business executives from various sectors in Canada. The interviews examined executives' typical ways of writing e‐mails for business purposes, both on their smartphone and office computer. All interviews were transcribed and then analyzed using a mix of quantitative and qualitative analyses. Findings – This study shows how organizational leaders vary their ways of opening and closing business e‐mails when comparing their smartphone to their office computer communication. To account for these differences, they routinely use folk categories that suggest distinctions between formal and informal relationships, internal and external communication, as well as the recipient's identity and their own. Hence, executives are aware of the social meanings inscribed in paratextual cues and even the absence of these cues is frequently used as a cue in itself. Originality/value – E‐mailing is a crucial part of contemporary corporate communications, yet few studies have examined organizational leaders' e‐mail writing practices on their smartphone in relation to their office computer. While executives might seem very task‐oriented in their communication, this study shows that their everyday e‐mail‐writing practices play an important role in the co‐construction of professional identities and relationships.
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Jennie M. Hwang and Boris H.J.M. Brummans
Teachers have recently started to introduce wikis into their courses. However, comparatively few studies have looked at the actual experiences of students who are engaged in…
Abstract
Teachers have recently started to introduce wikis into their courses. However, comparatively few studies have looked at the actual experiences of students who are engaged in building a wiki community for a particular course. To address this limitation, this exploratory self-report study examined student experiences with using a wiki in an upper-level undergraduate course on media effects, their reflections on functioning as a member of this wiki community, and their overall satisfaction with taking this kind of a “hybrid” or “blended” course. Results show that students enjoyed learning about media effects by collaboratively building their wiki community, but were critical about the structure of the hybrid course.
Universities are populated with a wide range of disciplines. The science disciplines and their instructors are stereotyped as tech-savvy while in the past humanities faculty have…
Abstract
Universities are populated with a wide range of disciplines. The science disciplines and their instructors are stereotyped as tech-savvy while in the past humanities faculty have sometimes been seen as technophobic and traditional. As we advance through the second decade of the 21st century, we find instructors in all areas are embracing new technologies in their teaching. Our students have been born digital (Tapscott, 2009) and have not only experienced online games and social networking technologies such as Facebook but thrive in them. It should not be surprising that many of our colleagues are trying out the use of social media in their courses. This volume embodies a sharing of such experiences with the aim of moving you up the learning curve so that your thinking about how these new technologies might spark excitement, interaction, sharing, and enhanced work and learning by your students.
Robert Bodle received his Ph.D. in Critical Studies from the University of Southern California's School of Cinematic Arts. His research focuses on the social, political, and…
Abstract
Robert Bodle received his Ph.D. in Critical Studies from the University of Southern California's School of Cinematic Arts. His research focuses on the social, political, and ethical implications of networked media (social media and networks, social reporting, alternative media, mobile and convergence culture, internet governance, information ethics, and new media literacies). As assistant professor of Communication Studies at the College of Mount St. Joseph, Bodle designs and teaches a digital media curriculum that includes Social Media and Social Change, New Media and Society, Human Rights in the Digital Age, New Media Ethics, and Visual Communication. His research appears in the Journal of International Communication, Information, Communication & Society, and the book collection The Ethics of Emerging Media: Information, Social Norms, and New Media Technology.
The purpose of this paper is to consider “at home ethnography” and “abroad ethnography” not as labels standing for different kinds of fieldwork “out there” but rather as the poles…
Abstract
Purpose
The purpose of this paper is to consider “at home ethnography” and “abroad ethnography” not as labels standing for different kinds of fieldwork “out there” but rather as the poles of a continuum identifying the ethnographer’s situated, relative and ever changing epistemic status.
Design/methodology/approach
Building on data from a recent fieldwork in an intensive care unit, the author identifies the different epistemic circumstances that originate from the entanglement of the multiple territories of knowledge at stake in any ethnography of complex organizations.
Findings
The analysis shows how the participants’ relative access to knowledge and rights to claim it vary according to the circumstances and the unfolding of the interaction. The discussion advances that the ethnographer oscillates between “being abroad” and “being at home” as if he was constantly moving between the two classical positions of ethnographic work: making the familiar strange as it is typical of ethnographies focusing on the “very ‘ordinariness’ of normality” (Ybema et al., 2009, p. 2), and making the strange familiar as it is typical of anthropologists studying exotic communities.
Originality/value
The paper contributes to the still ongoing debate on “at home” organizational ethnography, by addressing the limits of the “insider doctrine” (Merton, 1972) that still pervades contemporary ethnography and proposes cognitive oscillation as the challenging mindset of any ethnographer-in-the-field.