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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024711. When citing the article, please cite: Bonnie S. Guy, (1988), “THE MARKETING OF ALTRUISTIC CAUSES: UNDERSTANDING WHY PEOPLE HELP”, Journal of Services Marketing, Vol. 2 Iss: 1, pp. 5 - 16.

This article proposes that altruistic cause organizations must adopt a new marketing perspective in order to raise funds in an increasingly difficult environment. This new marketing perspective should begin with a basic understanding of motivations and behavior rather than the mere adoption of specific marketing techniques. The article attempts to provide some insight into donor behavior and suggests ways of translating this insight into marketing practice.

In this study, the authors applied a routine dynamics perspective to examine how agile routines enhance efficiency while allowing flexibility in a world of flux. Hence, the authors conducted an ethnographic case study in the IT sector, following a scrum team. The findings indicate that agile routines create affordances for addressing temporal orientations toward the past, present, and future. Within the scrum framework, each routine has a designed temporal orientation, such that the planning meeting is oriented toward the future. Actors enacted this single, temporal orientation through temporal demarcating patterns. However, in some instances, other temporal orientations conflicted with the dominant one. In those cases, actors enacted temporal integrating patterns that embraced multiple temporal orientations. The authors contribute to research on routine dynamics by demonstrating how (1) temporal demarcating enables organizational benefits, (2) temporal integrating enables learning from and anticipating problems, and (3) temporal spaces emerge within routine enactments to solve problems at hand.

The purpose of this paper is to make visible the ways in which peoples’ experiences of mental ill health are coordinated and produced in the workplace setting.

This institutional ethnography draws from data collected from 16 informants in one Canadian industrial manufacturing plant to explicate how texts organize activities and align worker consciousness and actions with company expectations of a “bona fide” illness.

The findings demonstrate how a “bona fide” illness is textually mediated by biomedical and physical work restrictions, thus creating a significant disjuncture between an experiential and ruling perspective of mental ill health.

The work of employees living with self-reported depression becomes organized locally and translocally around the discourse of “mental illness is an illness like any other.” This presents a profound disjuncture between the embodied experience of being too unwell to mentally perform work duties, and the textually coordinated practices of what it means to access sick time for a “bona fide illness” within a biomedical-based attendance management protocol.

The current study adds to the literature by shedding light on the disjuncture created between the embodied experience of mental health issues and the ruling perspective of what constitutes a bona fide illness, adding a unique focus on how people’s use of attendance management-related supports in the workplace.

MANY and sundry are the worries which fall to the lot of the librarian, and the matter of book‐repair is not the least among them. The very limited book‐fund at the disposal of most public library authorities makes it imperative on the part of the librarian to keep the books in his charge in circulation as long as possible, and to do this at a comparatively small cost, in spite of poor paper, poor binding, careless repairing, and unqualified assistants. This presents a problem which to some extent can be solved by the establishment of a small bindery or repairing department, under the control of an assistant who understands the technique of bookbinding.

The management of children′s literature is a search for value and suitability. Effective policies in library and educational work are based firmly on knowledge of materials, and on the bibliographical and critical frame within which the materials appear and might best be selected. Boundaries, like those between quality and popular books, and between children′s and adult materials, present important challenges for selection, and implicit in this process are professional acumen and judgement. Yet also there are attitudes and systems of values, which can powerfully influence selection on grounds of morality and good taste. To guard against undue subjectivity, the knowledge frame should acknowledge the relevance of social and experiential context for all reading materials, how readers think as well as how they read, and what explicit and implicit agendas the authors have. The good professional takes all these factors on board.

This paper aims to examine the professional learning of rural police officers.

This qualitative case study involved interviews and focus groups with 34 police officers in Northern Scotland. The interviews and focus groups were transcribed and analysed, drawing on practice‐based and sociomaterial learning theories, by members of the research team.

The two key skills for effective rural policing were mobilising available human and material resources in the moment, and learning how to police and live in a rural community. The professional learning of rural police is spatial, emergent, embodied and deeply enmeshed in specificities, and is developed through interactions between human and non‐human actors.

This paper argues that, in order to understand professional learning, it is imperative to examine how work practices are fully entangled in social and material relations.

Applying sociomaterial approaches to issues of professional learning can illuminate previously obscured actors and gives a fuller picture of how professional practice is developed, sustained and modified. Learning is conceived as attuning to available knowledge resources and drawing on the knowledge strategies that are the most productive in the moment. The issues raised in this paper pertain to other professionals working in rural areas, and more generally to the theoretical framing of professional practice.

This exploration of management history focuses on mass entertainment media to determine the history of the efficiency expert in popular culture. It reviews the history of the image of the efficiency expert in film and on American‐produced television programs. The review shows that this profession is a universal and pervasive one, permanently embedded in our culture and catholic in background, occupation and workplace. It is generally a man’s job. The most significant historical trend is a sharp change from the efficiency expert as an amusing and relatively harmless character to a malevolent one who is to be feared. Although television has only existed for about half as long as motion pictures, the depiction of the efficiency expert on TV is similar to his movie image. This widely recognized profession needs no introduction to the viewer. He is a negative figure, often laughed at but never admired.