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Article
Publication date: 1 December 1999

Kofi Q. Dadzie, Wesley J. Johnston, Evelyn W. Dadzie and Bonghee Yoo

Explores the structure of the buying center for logistics automation technologies. Examines the relationships between the degree of participation of key functional areas, the…

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Abstract

Explores the structure of the buying center for logistics automation technologies. Examines the relationships between the degree of participation of key functional areas, the extent of coalescence on buying decision criteria, and the hazard rate of adoption. Analyses an event history, and suggests that adoption rates are influenced by the degree of participation of key users and extent of consensus on only two of six buying decision criteria. Discusses guidelines for enhancing logistics technology adoption.

Details

Journal of Business & Industrial Marketing, vol. 14 no. 5/6
Type: Research Article
ISSN: 0885-8624

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