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Available. Open Access. Open Access
Article
Publication date: 3 April 2017

Bong Jin Cho and Sun Young Park

754

Abstract

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 11 no. 1
Type: Research Article
ISSN: 2071-1395

Available. Open Access. Open Access
Article
Publication date: 5 December 2016

Bong Jin Cho and Sun Young Park

315

Abstract

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Asia Pacific Journal of Innovation and Entrepreneurship, vol. 10 no. 1
Type: Research Article
ISSN: 2071-1395

Available. Open Access. Open Access
Article
Publication date: 16 April 2018

Bong Jin Cho and Sun Young Park

578

Abstract

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 12 no. 1
Type: Research Article
ISSN: 2071-1395

Available. Open Access. Open Access
Article
Publication date: 4 December 2017

Bong Jin Cho, Sun Young Park and Youngwhan “Nick” Lee

1124

Abstract

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Asia Pacific Journal of Innovation and Entrepreneurship, vol. 11 no. 3
Type: Research Article
ISSN: 2071-1395

Available. Open Access. Open Access
Article
Publication date: 7 August 2017

Bong-Jin Cho and Sun-Young Park

685

Abstract

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 11 no. 2
Type: Research Article
ISSN: 2071-1395

Available. Open Access. Open Access
Article
Publication date: 12 September 2018

Bong Jin Cho, Sun Young Park and Chang Won Lee

674

Abstract

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 12 no. 2
Type: Research Article
ISSN: 2071-1395

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Article
Publication date: 1 March 1991

Patriya Tansuhaj, James W. Gentry, Joby John, L. Lee Manzer and Bong Jin Cho

Do consumers in countries that differ widely in cultural values andin economic development also differ in their resistance to innovations?And, if so, why? Addressing these…

779

Abstract

Do consumers in countries that differ widely in cultural values and in economic development also differ in their resistance to innovations? And, if so, why? Addressing these questions will help international marketing managers formulate an appropriate strategy for a successful product introduction in diverse foreign markets. In this five‐country study, the cultural values of fatalism, traditionalism, and religious commitment were found to explain cross‐cultural variation in innovation resistance in Senegal and in the United States, but not in India, South Korea, or Thailand. Even though the results were different for every country, fatalism was generally associated with less willingness to try new non‐technical products and with higher levels of perceived product risk. Differences were found to be related to entertainment and media innovations as opposed to technical or fashion‐oriented innovations. The results do not support the contention that a global, standardised marketing strategy may be appropriate for the introduction of new products in foreign markets.

Details

International Marketing Review, vol. 8 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 25 February 2014

JinHyo Joseph Yun and Bong-Jin Cho

The purpose of this paper is to discover the economic effects of open innovation investigated the following research questions: do economic effects of open innovation – a certain…

319

Abstract

Purpose

The purpose of this paper is to discover the economic effects of open innovation investigated the following research questions: do economic effects of open innovation – a certain economic phenomenon or economic paradigm that surpasses the level of the management strategies of individual enterprises – exist? If so, what are the economic effects?

Design/methodology/approach

The authors analyse the change of classical economic characteristics, such as diminishing marginal products, economy of scale, and X-inefficiency, which are selected by literature review to find out the effects of open innovation. The authors select long-tailed phenomena and App Store phenomena, which are a direct result of open innovation. From these, the authors find out the effects of open innovation.

Findings

Through exploratory-level studies, the economic characteristics of open innovation have been identified: gradual increases of marginal products, the economy of diversity, and X-efficiency improvement.

Research limitations/implications

These three economic characteristics of open innovation have been verified through secondary analysis methods based on the long-tailed phenomenon and App Store phenomenon. Open innovation triggers new economic effects. Thus, the authors should create new strategies and policies to treat open innovation that are based on additional deep research.

Practical implications

This paper introduces new ideas about open innovation in economics.

Social implications

According to the findings, open innovation will give the authors new ways to develop continuously in a knowledge-based economy.

Originality/value

For the first time, the authors understand the economic value of open innovation and its implications.

Details

Journal of Science and Technology Policy Management, vol. 5 no. 1
Type: Research Article
ISSN: 2053-4620

Keywords

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Article
Publication date: 16 June 2020

Arpita Khare and Pradeep Kautish

The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the…

1816

Abstract

Purpose

The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the perception of green apparel product attributes.

Design/methodology/approach

A mall intercept technique was used for data collection in four cities in India. The hypothesized relationships were examined through structural equation modeling.

Findings

Cosmopolitanism, global self-identity and online communities influenced green knowledge. Green knowledge influenced Indian consumers’ perception of green apparel. The results indicate that social conformance and identification with online communities predicted consumers’ understanding of green apparel.

Research limitations/implications

The research focused on green knowledge, cosmopolitanism, online communities and consumers’ perception of green apparel. The role of demographics, culture and product attributes like price, quality, promotions and design were not considered and may provide valuable insights.

Practical implications

Green apparel manufacturers can communicate about the product attributes by linking it with growing global environmental consciousness, cosmopolitanism and global self-identity traits that focus on green consumption. Online communities can be used to inform, educate and promote green apparel.

Social implication

The study will pave the way forward to explore green consumption paradigms among fashion-oriented consumers in the Indian market who drive sustainable behavior.

Originality/value

The research suggested that conformance with global values and identification with online communities can be critical in helping consumers understand green apparel. It examined the importance of offline and online social conformance in evaluating green apparel.

Details

Marketing Intelligence & Planning, vol. 39 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 29 July 2019

Clara Lee Brown, Natalia Ward and Benjamin H. Nam

While conceived to examine key factors affecting post-retirement career advancement of retired elite athletes in South Korea, the purpose of this paper is to report how English…

1044

Abstract

Purpose

While conceived to examine key factors affecting post-retirement career advancement of retired elite athletes in South Korea, the purpose of this paper is to report how English, as a de facto global lingua franca, functions as a powerful gatekeeper in the sports administration field.

Design/methodology/approach

Interpreted through the lens of Bourdieu’s linguistic capital and Gramsci’s hegemony of language, the present study draws on content analysis of semi-structured individual interviews, as well as focus group interviews, conducted with thirty former South Korean elite athletes.

Findings

Based on the data analysis, systematic bias toward athletes was uncovered, privileging English as the single determining factor for employment. Furthermore, the educational implications for adult learners of English as a Foreign or English an Additional Language reveal unrealistic expectations of top–down language policies.

Originality/value

Perspectives of athlete participants, an underrepresented group in educational research, within the South Korean globalization context shed critical light on the pervasive aspects of English hegemony and its unexamined dimensions.

Details

International Journal of Comparative Education and Development, vol. 21 no. 3
Type: Research Article
ISSN: 2396-7404

Keywords

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