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Article
Publication date: 24 February 2022

Barbara Loera, Blain Murphy, Angela Fedi, Mara Martini, Nadia Tecco and Moira Dean

The study aims to propose a systematic and innovative model of purchase intention development that integrates Theory of Planned Behaviour (TPB) with its main extensions and…

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Abstract

Purpose

The study aims to propose a systematic and innovative model of purchase intention development that integrates Theory of Planned Behaviour (TPB) with its main extensions and clarifies the logical status of the variables involved and the structure of the causal path.

Design/methodology/approach

The TPB is the most useful predictive model of purchase intentions, which can be viewed as the product of various psychological determinants. Previous works have proposed extensions of the TPB model to selectively include knowledge, trust or social norms, but an integrated proposal has not yet been formulated. Based on a survey in four European countries (Germany, Italy, Poland and the UK; N = 1,035), this study tests the process of organic vegetable purchase intention development using a structural equation model (SEM). This comprises part of the measurement of latent variables and part of the analysis of dependency relationships (MLR estimation method).

Findings

The results show that purchase intention for organic vegetables is primarily dependent on positive moral attitude (PoMA) towards such consumption. The inclusion of PoMA reduces the effect of attitude toward buying organic vegetables, but the effects of social norms, past behaviour and perceived behavioural control remain significant.

Originality/value

This study proposes an innovative model to explain purchase intention for organic vegetables that incorporates the key current extensions of the TPB model (knowledge, trust and PoMA) into an integrated causal pathway. Understanding the relationships between the antecedents of purchase intention provides relevant information on “what” needs to be improved and “where” interventions are needed to steer consumers towards organic food.

Details

British Food Journal, vol. 124 no. 12
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 24 January 2023

Fiona Lavelle, Claire McKernan, Blain Murphy and Moira Dean

Foodborne disease remains a significant public health threat and cause for concern. Despite numerous studies indicating that the domestic kitchen is a high-risk area for foodborne…

463

Abstract

Purpose

Foodborne disease remains a significant public health threat and cause for concern. Despite numerous studies indicating that the domestic kitchen is a high-risk area for foodborne illness, consumers believe it is low-risk. The type of food being prepared in the kitchen has drastically changed, with an increased use of convenience products, perceived low-risk products. Little is known about consumers' behaviours with convenience meals. Therefore, it is essential to understand actual and perceived food safety behaviours in their use.

Methodology

A mixed-methods approach using in-home observations and semi-structured interviews was undertaken with participants from the UK and the Republic of Ireland (N = 50). Observational data was summarized using descriptive statistics and an inductive thematic analysis was conducted to interpret the qualitative data.

Findings

In this study general food safety behaviours, such as handwashing, use-by date checking, as well as identifying obvious safety hazard were suboptimal. However, participants' convenience meal safety behaviours were as optimal as possible with the provided instructions. The qualitative data supported the participants' struggle with the provided on-packet instructions. They also displayed participants' uncertain perceptions around different products, for example if oven-products could be reheated multiple times, and varying levels of concern around meat and dairy products. Consumers urged for more detailed and clearer instructions with these products. Recommendations for producers are provided to enhance consumer experience with the use of the products as well as contributing towards ensuring consumer safety.

Originality/value

Mixed-methods approach investigating consumers' real and perceived food safety behaviours.

Details

British Food Journal, vol. 125 no. 8
Type: Research Article
ISSN: 0007-070X

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Book part
Publication date: 22 June 2015

Veronica I. K. Lam and Leonardo (Don) A. N. Dioko

Destination brand personality has been considered as an emotional relationship between a branded destination and its visitors (Ekinci, 2003). Previous studies exclusively focused…

Abstract

Destination brand personality has been considered as an emotional relationship between a branded destination and its visitors (Ekinci, 2003). Previous studies exclusively focused on the match between visitor’s personality and destination personality (Sirgy & Su, 2000; Usakli & Baloglu, 2011). However, there is a lack of investigation centered on tourism industry professionals (TIPs). This chapter is to assess the congruity between TIPs’ self-assessed personality, their perceived brand personality of Macau as a destination as well as the brand personality of their tourism/hospitality-related organizations. Findings of this study reveal that TIPs’ perceived Big Five dimensions of self, Macau, and organization tend to match with each other in certain dimensions. Neither their own nor their organizations’ Big Five dimensions “Openness” and “Conscientiousness” matches their perceived brand personality of Macau. This chapter provides empirical evidence which may suggest to Macau policy makers to further develop branding strategies through strengthening its brand personalities.

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Book part
Publication date: 26 July 2014

Peter Björk

The two Finnish tourism development cases presented in this chapter illustrate the importance of linking national tourism policies to regional destination development strategies…

Abstract

The two Finnish tourism development cases presented in this chapter illustrate the importance of linking national tourism policies to regional destination development strategies and projects. However, balancing national policies, regional strategies, and tourism development structured in projects is demanding. This is especially evident in regions where tourism can be characterized as peripheral, small scale, and seasonal, as in the region of Ostrobothnia in Finland. This chapter elaborates on three strategic dimensions to accelerate regional tourism development and leverage the gap between tourism policies and practices. These are the foundation of regional tourism development teams, acknowledging the power of business hub structures, and to make policymakers into friends.

Details

Tourism as an Instrument for Development: A Theoretical and Practical Study
Type: Book
ISBN: 978-0-85724-680-6

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Book part
Publication date: 9 December 2009

Liping A. Cai

This chapter adopts a sociological perspective to examine the phenomenon of destination branding. Invoking the social exchange theory as the foundation and its complex exchange…

Abstract

This chapter adopts a sociological perspective to examine the phenomenon of destination branding. Invoking the social exchange theory as the foundation and its complex exchange system as its framework, the chapter elaborates the uniqueness of rural destination as a social structure rather than a market or organizational entity. A branding model for rural destinations is proposed and illustrated through a case study. The model advocates a community-based approach to image research as a platform on which the branding process takes place. The chapter reports the comparative findings on the image as projected by a destination marketing organization, perceived by current and potential tourists, and desired by local residents. By highlighting the role of host community's participation in tourism branding, the study informs its definition as a continuing process to create affective experiences through building a unique identity and sustaining a consistent image that emotionally bond with residents and resonate with tourists.

Details

Tourism Branding: Communities in Action
Type: Book
ISBN: 978-1-84950-720-2

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Book part
Publication date: 14 October 2019

Nikola Naumov

Purpose: The purpose of this chapter is to critically evaluate the implementation of technologies from the perspective of guest services, innovation and visitor experiences. The…

Abstract

Purpose: The purpose of this chapter is to critically evaluate the implementation of technologies from the perspective of guest services, innovation and visitor experiences. The paper focuses on the value of robots, service automation and artificial intelligence in hospitality and examines their influence on service quality

Design/methodology/approach: The chapter is a critical and conceptual overview of the emergence and implementation of robots, service automation and artificial intelligence in the hospitality with an emphasis on service, service quality and guest experience. A comprehensive overview of the academic literature of customer service and guest experience is combined with industry examples from various service operations in hospitality in order to examine the implementation of RAISA in the hospitality industry from a range of academic and practical viewpoints.

Findings: The chapter argues that despite the global acceptance of technologies in service industries in general and hospitality in particular, it remains difficult to find the right balance between digital and human interactions. In the context of service quality, the implementation of robots and service automation is increasingly important for gaining a competitive advantage, but the provision of more personalized guest experiences remains controversial.

Originality/value: The study provides a comprehensive and systematic review of RAISA in a hospitality context and examine their impacts on service quality. The chapter is a critical examination of the potential of RAISA to transform the service experience and raises some fundamental questions regarding the need for RAISA, its practical implications and impact over the understanding and measurement of service quality.

Details

Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality
Type: Book
ISBN: 978-1-78756-688-0

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Article
Publication date: 1 June 1986

Charles Margerison, Dick McCann and Rod Davies

In mid‐1984, the authors were commissioned to assist in the design of a programme to improve flight crew functioning in Trans Australia Airlines — a major Australian domestic…

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Abstract

In mid‐1984, the authors were commissioned to assist in the design of a programme to improve flight crew functioning in Trans Australia Airlines — a major Australian domestic carrier with over 600 active aircrew flying Fokkers, Jetstreams, DC‐9s, Boeing 727s and 737s and the Airbus A‐300. Research and consultation with the airline identified factors such as teamwork, resource management, and communication skills as critical to effective crew performance. Breakdowns in these same three areas are regularly cited as contributing factors in the 65–80 per cent of aviation accidents or incidents attributable to the human factor.

Details

Industrial and Commercial Training, vol. 18 no. 6
Type: Research Article
ISSN: 0019-7858

Available. Content available
Book part
Publication date: 26 July 2014

Abstract

Details

Tourism as an Instrument for Development: A Theoretical and Practical Study
Type: Book
ISBN: 978-0-85724-680-6

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Article
Publication date: 9 August 2011

Leonardo A.N. Dioko and Rich Harrill

This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance…

2335

Abstract

Purpose

This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance and import of the following nine papers compiled for this special issue on destination branding and marketing.

Design/methodology/approach

A general review of literature is undertaken guided by an epistemological approach to knowledge thus far generated by the destination branding field, consistent with the recommendation of Tribe, and in lieu of the common reductionist approach to identifying themes. The background generated by the review is then used to introduce and assess the significance of the articles contained in this special issue.

Findings

Three undercurrents of critical issues implicated with the massive body of knowledge generated by the first decade of destination branding research are described and posited relations between them are tentatively advanced. The undercurrents pertain primarily to matters of identity affirmation, inter‐organizational assimilation and an unfolding anarchic environment for destination branding research and practice. The papers in this special issue exhibit profound connections with the different undercurrents.

Originality/value

Rather than summarize and classify achievements in destination branding research over the last decade or so, this editorial argues that current and future research contends with larger issues surrounding the field's core concern of destination branding and marketing.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 5 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 15 August 2016

Reza Salehzadeh, Javad Khazaei Pool and Samaneh Soleimani

The purpose of this paper is to examine how brand personality and brand equity affect intentions to revisit a city tourism destination.

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Abstract

Purpose

The purpose of this paper is to examine how brand personality and brand equity affect intentions to revisit a city tourism destination.

Design/methodology/approach

Statistical population of this research consisted of those visitors who traveled to Pool city in Iran during Spring 2015. A structural equation model test with maximum likelihood estimation was performed to test the relationship among the research variables using 367 participants.

Findings

The empirical results from the structural model suggest that brand personality and brand equity positively influenced revisit intention. Furthermore, brand personality was a direct antecedent of brand equity.

Originality/value

An integrated model of brand personality, brand equity and revisit intention was tested in a tourism city in the context of a developing economy. The combination of a developing country context and the significance of destination brand enhance the contextual contribution of the paper.

Details

Tourism Review, vol. 71 no. 3
Type: Research Article
ISSN: 1660-5373

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