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Despite the importance of demand forecasting in retail industry, its influence on supply chain agility has not been sufficiently examined. From a total information technology (IT) capability perspective, the purpose of this paper is to examine the antecedent of supply chain agility through retail demand forecasting.

Combining the literature reviews, the quantitative method of algorithm analysis was targeted at, and the firm data were processed on MATLAB.

This paper summarizes IT dimensions of demand forecasting in retail industry and distinguishes the relationship of supply chain agility and demand forecasting from an IT capability view.

Managers can derive a better understanding and measurement of operating activities that appropriately balance among supply chain agility, IT capability and demand forecast practice. Demand forecasting should be integrated into the firm operations to determine the agility level of supply chain in marketplace.

This paper constructs new theoretical grounds for research into the relationship of demand forecasting-supply chain agility and provides an empirical assessment of the essential components for the means to prioritize IT-supply chain.

Leveraging theory from the dynamic capability literature, this study aims to explore how information technology (IT) capability influences firm agility and subsequently translates into firm performance.

This study examines the proposed relationships by using survey data from a sample of 296 Chinese retail firms. Structural equation modeling is used to test this study’s hypotheses.

The following results are produced: the direct effect of IT capability on firm agility is confirmed; firm agility has a direct impact on firm performance; and the indirect effect of IT capability on firm performance via firm agility is demonstrated (i.e. partial mediation).

The catastrophic outbreak of the COVID-19 pandemic has heightened the importance of firm agility more than ever. Although the traumatic event is painful, however, there is nothing like a crisis to offer a tremendous business opportunity. In response to the pandemic circumstance, firms are required to operate their business by reacting to unpredictable and dynamic market changes quickly and efficiently. This study sheds light on why firms should develop their IT capability and how it affects firm performance via firm agility during the COVID-19 outbreak.

This study aims to (1) investigate the influence of firms’ social media utilization on performance through supply chain agility, (2) examine the mediating role of supply chain agility and (3) explore the indirect effect of social media utilization on operational performance via supply chain agility as knowledge transfer increases.

A survey of 298 Chinese manufacturing firms was conducted to assess the proposed relationships, employing moderated mediation analysis with Andrew Hayes (2017) PROCESS macro.

Social media utilization indirectly enhances operational performance through supply chain agility, supporting our mediation hypothesis (H1). Additionally, knowledge transfer moderates the positive impact of social media utilization on supply chain agility (H2). The moderated mediation analysis reveals that the mediating effect of supply chain agility on operational performance is stronger at higher levels of knowledge transfer (H3), shedding light on the intricate relationships between these variables and providing insights for businesses seeking to leverage social media and knowledge transfer to enhance supply chain resilience and operational performance.

This study empirically investigates the role of social media utilization in supply chains within the digital age. We explore how social media enhances supply chain agility and knowledge transfer, highlighting its transformative potential for real-time communication, responsiveness and collaboration across networks. By integrating dynamic capability theory with contemporary digital practices, we demonstrate how leveraging digital platforms alongside traditional supply chain processes can significantly improve manufacturing efficiency. This research bridges existing gaps in the literature and provides valuable insights for businesses navigating complex, rapidly changing environments in the era of digital transformation.

Live-streaming platforms emphasize dynamic social interaction and fan engagement. Users integrate into the live-streaming community through continuous social learning activities, such as sending bullet comments, reviewing comments and interacting with celebrities. However, comprehensive research on the transactional intricacies of live-streaming e-commerce from the perspectives of community and learning is still lacking.

Focusing on the behavior characteristics of the reference group represented by online celebrities and fans in the live-streaming environment, this study utilized social learning as the theoretical basis to examine how reference groups affect consumer purchase intention through a series of intermediary effects. An empirical investigation and machine learning algorithms were utilized to explore and verify the hypothesized model.

The results show that: (1) reference groups’ behavior positively stimulated social presence and enhanced consumer purchase intention through the chain-mediating effect of social presence and trust in online celebrities; (2) celebrity characteristics (professionalism, attractiveness and interactivity) positively impacted consumer trust; (3) in addition, machine learning algorithms substantiated that reference groups’ behavior, social presence, trust and celebrity characteristics had a remarkably robust predictive effect on purchase intention.

These findings hold theoretical implications for understanding how the social community affects consumers’ purchase intention in the live-streaming context and practical significance for marketing strategies toward live-streaming e-commerce.

The purpose of this study is to explore the relationship between big data and supply chain platform in China’s retail industry. With the emergence of big data resources and technologies, the business pattern of new retail advocates the combination of online and offline channels. Supply chain platform plays a key role in the implementation of retail activities, which has gradually become a research hotspot in the cross field of operations management and information system.

Through the method of literature review and case study, this study empirically explores how big data shapes supply chain platform to support new forms of online retail by grounded theory.

The model framework is validated by reliability test and coding method to process survey materials. The results identify the overall antecedents of supply chain platform and reveal positive effects between big data and new retail. The findings help firm managers build a big data-driven supply chain to support new retail.

There are insufficient studies on theoretical frameworks and interaction relationships among big data, supply chain platform and new retail.

This paper aims to assess the links among these demand chain constructs by conducting a full-scale systematic review of all demand chain management (DCM) literature reviews published in marketing and operations management journals from 2013 to 2020. Marketing and supply chain management are central to DCM; thus, this study briefly describes the contributions to knowledge provided by the papers contained in this issue. In addition, some additional areas of research in which the DCM can be gainfully deployed are outlined.

This paper makes a systematic literature review of 70 literature samples by means of content analysis and comprehensive analysis. These approaches guarantee a replicable, rigorous and transparent research process and minimize researcher bias. The analytical categories required for the content analysis are defined along the constructs of marketing and supply chain management.

As can be expected, this paper highlights the key role of the two constructs in the strategy of DCM. In this light, the paper claims to provide evidence of a link between the constructs of marketing and supply chain management. This paper reviews the connotation of DCM through literature review, distinguishes the relationship between DCM and supply chain management from a strategic management perspective and discusses the future research direction.

This study assesses the link between the strategic constructs of marketing and supply chain management through research embedded in literature reviews, pinpointing research gaps and potential future research directions in the field. Contributing to DCM theory building, a thorough review provides qualitative comparison of the link between marketing and supply chain management.

Although some literature reviews have been conducted in the past on the constructs of DCM, no full review of literature reviews aiming to test a strategic theoretical link in the demand chain related to supply chain and marketing.

As an effective measure for reducing energy consumption and achieving carbon neutrality, prefabricated building projects (PBPs) have attracted considerable attention in China. Although the Chinese Government has vigorously promoted PBPs, neither developers nor consumers have high recognition of PBPs. This study aimed to explore the decision-making behaviour of governments, developers and consumers in promoting the development of prefabricated buildings in China and to better optimise the incentive strategies for prefabricated buildings in China.

Based on prospect and evolutionary game theories, an evolutionary game model of three stakeholders in the development of PBPs – government, developers and consumers – was constructed. Combined with the system dynamics theory, the incentive policy behaviour and influencing factors of the three parties in the evolutionary game model were analysed.

The results showed that the initial probability of the three parties affects the decision-making behaviour of each party and that of other stakeholders. Government subsidies to developers are more sensitive than developers themselves. There is a certain threshold for the scope of government subsidies to consumers, and exceeding this threshold does not promote the development of PBPs. Based on the results, policy recommendations to the government, developers and consumers were proposed to enhance PBP development.

This study provides suggestions for governments to formulate reasonable incentive policies for prefabricated buildings and a specific theoretical basis for the sound development of prefabricated buildings.