Bindi Varghese, Joseph Chacko Chennattuserry and Joseph Varghese Kureethara
The tourism sector of the state of Kerala in India is highly vulnerable and has been extensively impacted by the global pandemic disaster. This paper aims to analyze the impact of…
Abstract
Purpose
The tourism sector of the state of Kerala in India is highly vulnerable and has been extensively impacted by the global pandemic disaster. This paper aims to analyze the impact of COVID-19 (Corona virus pandemic) on houseboat operators and homestay managers.
Design/methodology/approach
This paper indicates a multi-stakeholder assessment method to examine various pandemic disaster facets through a structured discussion with different destination stakeholders. This study examines qualitative data collected through semi-structured interviews from homestay owners, houseboat operators and government designators in Kerala. This study proposes a conceptual community resilience competency framework that could facilitate speedy crisis management responses. In this study, the sample comprises of nine respondents who play a pivotal role in the travel business, comprising the public sector, private sector, NGO's and community leaders.
Findings
The qualitative findings identify India’s and the state of Kerala's roles in handling crisis management scenarios over internal strategies and strategy formulation. The results indicate that the supplementary industry practitioners explore tactical and strategic management initiatives to sustain their businesses. The dynamics of stakeholder engagement adopted by the state is given prominence.
Originality/value
This study suggests mechanisms to re-establish the brand image and the possible strategies and suggestions that could help in the survival of the Kerala tourism industry in the post-disaster period. The “new normal” has been substantiated in the study by incorporating strategies and precautionary methods adopted by the homestay and houseboat operators so as to address the guests' safety concerns.
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Sandhya H., Antony Davis, Bindi Varghese and K. Lakshmypriya
Developing nations are starting to take centre stage and are becoming more conscious of their economic potential in the tourism sector. Earlier, these countries were largely left…
Abstract
Developing nations are starting to take centre stage and are becoming more conscious of their economic potential in the tourism sector. Earlier, these countries were largely left out of the tourist sector. Today, the foreign exchange reserves of these nations are mostly derived from tourism and a nation's balance of payments derived through tourism supports international trade and stabilizes the economy. The chapter adopts a case study method to evaluate the prospects of inclusive growth through socio economic well-being. In the dynamic and constantly evolving tourism industry, it is imperative to make the growth more inclusive so that there is a balanced approach to long term sustainable development. When it comes to using traditional skills and cultural heritage to participate in this economic paradigm, rural artisans face both opportunities and challenges as the global tourism landscape undergoes evolving transformations. The study commences by closely examining the current market obstacles that rural artisans in the tourism industry face, which encompass a range of issues such as shifting consumer preferences, market saturation and the aftermath of external shocks like pandemics. The chapter indicates major obstacles impeding the integration of rural artisans into the tourism value chain by means of a thorough empirical analysis. In order to overcome the obstacles, the study investigates inclusive growth and how it might act as a spur to improve the socio-economic circumstances of rural craftsmen. The findings in the chapter distil best practices that promote inclusivity, empower local communities and support sustainable tourism development by looking at successful case studies and policy interventions.
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Joseph Chacko Chennattuserry, Bindi Varghese, N Elangovan and H Sandhya
The leisure industry is colossally impacted by varied types of crisis. Assessing the volatility; an attempt is made towards disaster planning and a response system. This chapter…
Abstract
Purpose
The leisure industry is colossally impacted by varied types of crisis. Assessing the volatility; an attempt is made towards disaster planning and a response system. This chapter indicates an all-inclusive integrated approach to deal with disasters and narrates conceptual and latest factual findings in the space of disaster management. An efficient and self-equipped attraction demands a competent and efficient disaster management system in place.
Methodology
This chapter devises measures to deal with the capacity of a destination during pandemic and proposes recovering strategies for the leisure business. Destination governance and disaster management techniques are well explored in the proposed chapter.
Findings
An imperative study of this nature will determine the role of cultural perceptions of varied risk and threats in a pandemic scenario. Innovative practices of disaster governance and Post-disaster recovery strategies are crucial mechanisms for the sustenance of tourism and hospitality sector.
Originality-Value
The conceptual ideas and outcomes obtained in this chapter helps policy makers not only to find new strategies to placate the negative impacts of COVID-19 on the organic image of tourist destinations but also assists in accelerating the recovery timeframe just after the pandemic.
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Kottamkunnath Lakshmypriya and Bindi Varghese
Tourism acts as a stimulant in rural poverty reduction and inclusive socioeconomic development. Sustainable tourism can significantly contribute to the economic diversification…
Abstract
Tourism acts as a stimulant in rural poverty reduction and inclusive socioeconomic development. Sustainable tourism can significantly contribute to the economic diversification and local economic development of rural areas with its ability to create jobs and encourage infrastructural development focusing on preserving the environment, culture and indigenous groups. The detrimental effects of tourism on the economy, society and culture have shifted attention to sustainable travel. As a result, terms like ‘tribal tourism’, ‘ecotourism’ and ‘sustainable tourism’ have become popular. Inclusive engagement is a crucial agenda item in future tourism development and a major concern of many international organisations, including the United Nations. This chapter focuses on exploring the tribal communities and their involvement in sustainable tourism initiatives with an overarching focus on the role of the indigenous community and their skill sets in creating sustainable livelihoods through tribal tourism. Apart from creating direct and indirect employment opportunities, tribal tourism will support the growth of locally produced goods and have significant multiplier effects as capability-building initiatives will give impetus to the community's socioeconomic development.
Additionally, the sector offers notable advancements in the development of the tribal region. Tribal tourism will help people comprehend the significance of the ecosystem, local biodiversity and emission control activities on a deeper level (Thanikkad & Saleem, 2021). This chapter explores the indigenous tribes of Kerala and their ethnic skill sets, capabilities and means of livelihood. Further, the discussion on how the tourism domain promotes inclusive engagement of these tribes and aids in mapping skill sets, livelihood and inclusive engagement through tourism initiatives is explored.
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Sandhya H, Sejana Jose V and Bindi Varghese
This chapter proposes to understand the prospects of smart technologies that can transform tourism destinations and instigate regenerative development process. Bio-based resource…
Abstract
This chapter proposes to understand the prospects of smart technologies that can transform tourism destinations and instigate regenerative development process. Bio-based resource consumption and technology-driven practices aimed for better sustainable development have been the need of the era. This study emphasizes the theory of regenerative tourism, which attempts to preserve and improve a destination's natural and cultural resources while contributing to the socio-economic development of the host communities. It examines how transformational technologies, like smart infrastructure, big data analytics and renewable energy systems, could assist the tourism industry achieve the transition to a green economy. This chapter illustrates the benefits and problems of integrating such technologies into the tourism infrastructure of a destination. Additionally, it highlights the necessity of cooperation among stakeholders and policymakers and examines the possible environmental, social and economic implications of using a regenerative approach to tourism. The results of this study contribute to the expanding body of knowledge on the development of sustainable tourism and shed light on the transformative potential of technology in creating a more sustainable and resilient future.
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Sejana Jose V, Sandhya H and Bindi Varghese
Sustainable bioeconomy and smart tourism work together to create a resilient future, with a synergetic smart ecospace. A systemic smart tourism system engages a resilient future…
Abstract
Sustainable bioeconomy and smart tourism work together to create a resilient future, with a synergetic smart ecospace. A systemic smart tourism system engages a resilient future with a sustainable bioeconomy. This chapter offers insights from a stakeholder viewpoint in the tourism sector as it delves into an AI-integrated ecosystem. A resilient future encapsulate co-creation and a sustainable outlook with energy-efficient technologies, particularly the role of logistics service providers and green initiatives, investment strategies, sustainable behaviour and green practices with E-vehicles are examined in the travel industry. The chapter indicates a four-quadrant strategy that includes self-sustaining groups in the context of the bio-economy, agile leadership, network management through stakeholder alliances and adaptable governance structures. As a framework for this attempt, the destination competency model emphasises the significance of stakeholder involvement, cooperation, collaboration and coexistence for creating an energy-efficient, sustainable future.
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Maximiliano E. Korstanje, Hugues Seraphin and Shem Wambugu Maingi