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Article
Publication date: 1 January 1986

Ed Russell, Anthony J. Adams and Bill Boundy

Test marketing has a long history: the precursor of all of today's market research methodologies was undoubtedly trial and error. However, it remains an area of vital interest…

1912

Abstract

Test marketing has a long history: the precursor of all of today's market research methodologies was undoubtedly trial and error. However, it remains an area of vital interest today. The promise and the performance of high‐tech test marketing can be shown from the perspective of the Campbell Soup Company.

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Journal of Consumer Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 September 1963

THE serious and intractable housing problem persists to plague governments and embitter citizens. Why this is so can be gleaned from a few statistics.

45

Abstract

THE serious and intractable housing problem persists to plague governments and embitter citizens. Why this is so can be gleaned from a few statistics.

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Work Study, vol. 12 no. 9
Type: Research Article
ISSN: 0043-8022

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Article
Publication date: 3 June 2024

Cosimo Damiano Carpentiere, Antonio Messeni Petruzzelli and Lorenzo Ardito

The document underscores the need for systematic smart mobility policies to advance smart cities, addressing resource waste and environmental issues. Recognizing challenges in…

219

Abstract

Purpose

The document underscores the need for systematic smart mobility policies to advance smart cities, addressing resource waste and environmental issues. Recognizing challenges in adopting efficient smart mobility, the paper seeks to fill a literature gap by identifying governance-related best practices and success factors. The objective is to develop a clear framework for smart mobility adoption with policy implications, especially for Euro-Mediterranean (EuroMed) Smart Cities, reducing congestion and costs while promoting sustainability through data-driven decision-making and integration models.

Design/methodology/approach

To conduct the study, we adopt a multiple-case approach, examining different smart mobility applications in three of the world's most relevant smart city contexts according to international rankings, namely New York, Copenhagen and Singapore. Starting with the framework emerging from the research sample, which is representative of three different continents and cultures, a comparative assessment is then made with two EuroMed Smart Cities, highlighting their relative gaps.

Findings

The paper presents an innovative framework for smart mobility that highlights five key success factors. In addition to highlighting related gaps with a sample of EuroMed Smart Cities, it offers guidelines and implications for administrators, policy makers and mobility managers.

Originality/value

This success framework is a powerful tool, framework and guideline with numerous theoretical and managerial implications. Indeed, it directs policymakers, policymakers and mobility managers toward creating innovative business models for sustainable smart mobility, maximizing the efficiency of the centralized urban system, reducing negative externalities, breaking down barriers and pursuing greater efficiency, resilience and equity in the accessibility, mobility and sustainable livability of smart cities.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

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