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This study aims to highlight the inconsistency between conventional knowledge push judgements and the price of knowledge push. Also, a three-way decision-based relevant knowledge push algorithm was proposed.

Using a ratio of 80–20%, the experiment randomly splits the data into a training set and a test set. Each video is used as a knowledge unit (structure) in the research, and the category is used as a knowledge attribute. The limit is then determined using the user’s overall rating. To calculate the pertinent information obtained through experiments, the fusion coefficient is needed. The impact of the push model is then examined in comparison to the conventional push model. In the experiment, relevant knowledge is compared using three push models, two push models based on conventional International classification functioning (ICF), and three push models based on traditional ICF. The average push cost accuracy rate, recall rate and coverage rate are metrics used to assess the push effect.

The three-way knowledge push models perform better on average than the other push models in this research in terms of push cost, accuracy rate and recall rate. However, the three-way knowledge push models suggested in this study have a lower coverage rate than the two-way push model. So three-way knowledge push models condense the knowledge push and forfeit a particular coverage rate. As a result, improving knowledge results in higher accuracy rates and lower push costs.

This research has practical ramifications for the quick expansion of knowledge and its hegemonic status in value creation as the main methodology for knowledge services.

To the best of the authors’ knowledge, this is the first theory developed on the three-way decision-making process of knowledge push services to increase organizational effectiveness and efficiency.

The purpose of this research is to undertake a bibliometric analysis of digital marketing research in small and medium enterprises (SMEs). The study examines papers over the last two decades and performed performance analysis, co-citation analysis, bibliographic coupling and scientific mapping.

The study examines 247 documents retrieved from the Scopus database using bibliometric analysis, performance analysis and thematic clustering. The study looked at the scientific productivity of papers, prolific authors, most influencing papers, institutions and nations, keyword co-occurrence, thematic mapping, co-citations and authorship and country collaborations. VOSviewer was employed as a tool in the research to conduct the performance analysis and thematic clustering.

The most productive year was 2021 with 56 publications and the most impactful institute and countries are the University of Birmingham, UK, and the country is United Kingdom, respectively. Similarly, the most influential journal is “Industrial Marketing Management”, and the most productive journal is “International Journal of Internet Marketing and Advertising”. Furthermore, the most cited article is “Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands”. The authors also identified five thematic clusters of digital marketing research in SMEs.

It informs and directs researchers on the current state of study in the field of digital marketing literature in SMEs. It also outlines future research directions in this field.

This is the first study which provides the performance analysis and scientific mapping of the digital marketing literature in SMEs.

This paper examines the process optimization method of the online sales model of information product demand concerning the spillover effect. It illustrates the spillover effect (SE) of online product demand compared with traditional market demand. Also, optimized the SE for the ethical and ordinary consumer.

This article primarily focused on two types of models for online marketing: one is wholesales, and another is the agency. Firstly, the wholesale and agency models without SE and the wholesale and agency models with SE are constructed, respectively, to realize the SE in different sales models. Secondly, online channel participants' optimal price, demand and profit under variant conditions are compared and analyzed. Finally, efficient supply chain theory is optimized for the decision-making of online marketing consumers using an equation-based comparative analysis method.

The study found that when SEs are not considered, stronger piracy regulation makes online channel participants more beneficial. When the positive SE is strong, it is detrimental to manufacturers. When SEs are not considered, online channel participants only reach Pareto in agency mode. Pareto optimality can be achieved in wholesale and agency modes when SEs are considered.

The research has practical implications for an effective supply chain model for online marketing. This is the first algorithm-based comparative study concerning theoretical spillover effect analysis in supply chain management.

The goal of this research is to look at how urban microfinance affects livelihood transformation in terms of poverty reduction, living standards, social well-being, empowerment and entrepreneurship.

This paper analyses the role of urban microfinance towards livelihood with special reference to Western Uttar Pradesh. Primary data were collected from 321 respondents who are users of a microfinance programme using a standardised questionnaire. The data were collected using a stratified random sampling technique, and the data were analysed using structural equation modelling.

Urban microfinance has a considerable impact on poverty reduction, the standard of living, social well-being, empowerment and entrepreneurship in the urban poor, according to the findings.

The fact that the majority of the borrowers were uneducated was the most significant barrier to them filling out the questionnaire. Their anxiety was the most significant psychological obstacle to successfully answering the questions, and it took time. As a result, it is urged that proper counselling be conducted before the poor borrowers fill out the questionnaire.

The current study highlights the factors that lead to the utilisation of microfinance services. This research will aid MFIs in selecting the appropriate products and services for the urban poor. The results of this study will aid them in understanding and meeting the expectations of microfinance CEOs.

This is a first study conducted in Northern zone of India measuring the roles urban microfinance institutions (MFIs) in uplifting the livelihood of urban poor.