Tze-Yin Lim, Choi-Meng Leong, Lucas Tee-Kiat Lim, Bibiana Chiu-Yiong Lim, Rodney Thiam-Hock Lim and Kiat-Sing Heng
This study aims to investigate the factors affecting the intention to visit community-based homestays among young adults in a developing country during the pandemic by…
Abstract
Purpose
This study aims to investigate the factors affecting the intention to visit community-based homestays among young adults in a developing country during the pandemic by incorporating the mediation effect of perceived values and moderation effects of safety and health concerns.
Design/methodology/approach
Data from young adults were gathered via a self-administered questionnaire, and 268 sets of surveys were analysed using partial least squares structural equation modelling.
Findings
The perceived value of community-based homestays among young adults is positively affected by relaxation, learning and entertainment. Perceived value also mediates the relationship between each of the three said motivational push factors and the intention to visit a community-based homestay. The relationship between perceived value and intention to visit community-based homestays among young adults is unaffected by safety and health concerns.
Research limitations/implications
The analysis reveals that relaxation, learning and entertainment are key drivers of intentions to visit rural community-based homestays and that perceived value mediates links between them.
Practical implications
This study benefits the tourism authorities and marketers by enabling them to promote community-based homestays in the country among the young adult market.
Originality/value
This study contributes to the literature by using the motivation theory and model of goal-oriented behaviour to investigate the moderating effects of health and safety concerns on young adults visiting intention. Young adults’ perceived value was also examined to study its mediating effects on visiting intention.
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Siong-Hoh Ting, Choi-Meng Leong, Tze-Yin Lim, Thiam Yong Kuek and Bibiana Chiu Yiong Lim
Food waste among young consumers is a significant concern that threatens food sustainability due to consumption behaviour. This study has integrated the Theory of Interpersonal…
Abstract
Purpose
Food waste among young consumers is a significant concern that threatens food sustainability due to consumption behaviour. This study has integrated the Theory of Interpersonal Behaviour to extend the Theory of Planned Behaviour to measure young consumer’s intention to reduce food waste in a developing country context. Bringing in emotion, habits, and facilitating conditions to predict the consumers' attitudes, this study assesses the intention to reduce food waste for corporate sustainability from the perspective of consumption.
Design/methodology/approach
Using a quantitative approach and purposive sampling, 205 samples were collected from the young generation aged 18 to 30, who frequently have meals at home. The PLS-SEM technique was employed to examine the hypothesised model.
Findings
The findings supported all the hypotheses mentioned where attitudes, subjective norms (SN) and perceived behavioural control (PBC) affect the intention to reduce food waste among young consumers. Furthermore, the other variables, namely, habits, emotions and facilitating conditions, also significantly impact the attitudes of the young generation.
Originality/value
Understanding young consumers' food waste behaviour is vital from the social, economic, and environmental perspectives. This study showcases a comprehensive food waste behaviour model among young consumers by integrating the Theory of Interpersonal Behaviour and the Theory of Planned Behaviour to examine the intention to minimise food waste. Practically, this study offers insights to business practitioners and communities in managing food waste from the young consumer perspective. Socially, this study supports the United Nations' (UN) Sustainable Development Goals (SDG) 12 by contributing to global food waste reduction efforts.
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Tze-Yin Lim, Bibiana Lim, Choi-Meng Leong and Andrea Le
This study explores the disposition behaviour of late adolescents towards unfinished food. Specifically, this paper identifies and discusses the manner (the how's) and the reasons…
Abstract
Purpose
This study explores the disposition behaviour of late adolescents towards unfinished food. Specifically, this paper identifies and discusses the manner (the how's) and the reasons (the why's) of food disposition.
Design/methodology/approach
This study adopted a taxonomy of decisions pertaining to consumer disposition processes. A generic qualitative approach based on personal interviews and focus group discussions was used to collect data from late adolescents. Data was subsequently analysed using content and thematic analyses.
Findings
The findings revealed five manners (the how's) of food disposition among late adolescents, namely keeping it for original purposes, leaving it for other people to dispose of, converting it for another purpose, trying to finish it and getting rid of it permanently. Additionally, there are three reasons (the why's) for food disposition among late adolescents, namely food-related factors, socio-cultural factors and personal factors.
Originality/value
Food waste has continually impacted food production, supply and consumption in a profound way. Responsible food disposition behaviour among individuals has become essential to improve food sustainability. Proper food disposition requires a behavioural change among individuals, including late adolescents, who are growing into adulthood. This study contributes to the body of knowledge of food systems by identifying how and why food is disposed of among late adolescents during their formative years. The findings can be utilised to raise awareness of food disposition behaviour and design food responsibility initiatives.
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Arghya Ray, Ayoub Oulamine and Bibiana Lim
As different countries are witnessing a surge in online course enrollments, the purpose of this study is to examine the impact of different stressors and strains on the…
Abstract
Purpose
As different countries are witnessing a surge in online course enrollments, the purpose of this study is to examine the impact of different stressors and strains on the continuity of online classes for understanding learner behavior. While extroverts are more talkative, sociable and open than introverts, it is necessary to understand the impact of extraversion personality traits on leaners’ distraction, depression and knowledge absorption capacity (KAC) in online learning scenarios. This will help to curate the content to cater to such students. Additionally, it will be interesting to examine how these effects change when the frequency and duration of classes are increased or decreased. Research on such aspects is scarce, highlighting a critical gap in the literature, which this study tries to address.
Design/methodology/approach
A quantitative-based survey was adopted for collecting data from Indian students. About 482 responses received in the survey were analyzed through the partial least squares structural equation modeling (PLS-SEM) technique.
Findings
Findings suggest a significant positive effect of extraversion on both distraction and depression. Depression had a significant negative impact on KAC. The frequency of classes had a significant moderating effect on the relationship between extraversion and distraction. Additionally, the duration of classes had a significant moderating effect on the association between distraction and KAC.
Originality/value
Limited studies have attempted to examine the impact of personality (extraversion) on depression, distraction and finally KAC in the online education context. This study aims to add value to existing literature by addressing this gap.
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Mumtaz Ali Memon, Muhammad Zeeshan Mirza, Bibiana Lim, Waheed Ali Umrani, Mohamed Ayyub Hassan, Tat Huei Cham and Khurram Shahzad
International students are considered as a huge and potentially lucrative segment for various products of the tourism industry in Malaysia. One of the tourism products is the…
Abstract
Purpose
International students are considered as a huge and potentially lucrative segment for various products of the tourism industry in Malaysia. One of the tourism products is the local food they consume. The purpose of this paper is to investigate key factors that contribute to international students’ intention to consume Malay food. Drawing on the theory of planned behavior (TPB), the present study examines the impact of attitude, subject norm and perceived behavioral control (PBC) on international students’ intention to consume Malay food.
Design/methodology/approach
A quantitative approach using self-administered questionnaire was adopted. A total of 163 samples were collected from international students studying in five different Malaysian higher education institutions. A partial least squares structural equation modeling technique was used to test the hypothesized model.
Findings
The findings highlight that attitude, subject norms and PBC significantly motivate international students to consume local food. The subject norm toward consuming local food was revealed as the strongest predictor of international students’ intention to consume Malay food.
Originality/value
Although this is one of the early studies that uses the TPB in assessing the factors that influence international students’ intention to consume local food, this paper is driven by and aimed for practical consideration and thus making a significant contribution to practice. Specifically, the findings of the present study provide important implications for tourism industry practitioners to plan and implement initiatives that may promote local food among international students studying in Malaysian institutions.