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Article
Publication date: 24 May 2013

Rong‐ying Zhao and Bi‐kun Chen

An enterprise social network (ESN) is part of the landscape of information reform by enterprises, using Web 2.0. In terms of the marketing targets of typical Web 2.0 techniques

1966

Abstract

Purpose

An enterprise social network (ESN) is part of the landscape of information reform by enterprises, using Web 2.0. In terms of the marketing targets of typical Web 2.0 techniques, enterprise knowledge sharing in Web 2.0 can be classified into different types (individual interaction type, group interaction type, social interaction type, real‐time interaction type and delay interaction type). The purpose of this paper is to summarize the features and modes of different enterprises' knowledge sharing and study enterprise knowledge sharing quantitatively from an ESN perspective by selecting real‐time interaction type as the case.

Design/methodology/approach

Because of the area of research, the authors supplemented social network analysis (SNA) with a mathematical modeling method and additional in‐depth interviews.

Findings

The Web 2.0 era provides the opportunity to quantify knowledge sharing. Also, SNA can quantitatively and visually diagnose the knowledge sharing status of the enterprise and guide the enterprise's knowledge‐sharing process.

Research limitations/implications

Only a case study regarding real‐time interaction type is presented; other types of interaction are not studied empirically.

Practical implications

SNA, combined with a mathematical modeling method and additional in‐depth interviews with team leaders or key managers in organizations, can diagnose quantitatively, visually and comprehensively the knowledge‐sharing status of the enterprise.

Originality/value

This paper systematically summarizes the features and modes of Web 2.0 enterprise knowledge sharing, and the multiple‐method research design represents a sound approach to targeting enterprise knowledge sharing.

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Article
Publication date: 25 February 2014

Edward Shih-Tse Wang and Bi-Kun Tsai

Understanding how retail performance can reduce risk perceptions and influence behavioral intentions remains a key issue for researchers. Consumer evaluations of a retailer's…

3096

Abstract

Purpose

Understanding how retail performance can reduce risk perceptions and influence behavioral intentions remains a key issue for researchers. Consumer evaluations of a retailer's performance may form their risk perceptions and positive behavioral intentions toward the retailer. This study aims to extend previous research by proposing an integrative model that examines how three retail performance dimensions (product quality, service quality, and price fairness) influence consumer trust, risk perceptions, and repatronage intentions in the context of organic food retailing.

Design/methodology/approach

Empirical data were collected from face-to-face interviews guided by a structural questionnaire. Consumers of organic food retailers located in Taiwan were asked to participate in the research and 416 usable questionnaires were collected. Structural equation modeling (SEM) through LISREL 8.70 was used to analyze the data.

Findings

Results show that both product quality and price fairness have direct effects on consumer trust, risk perceptions, and indirect effects (through trust in retailer and transaction risk perceptions) on the intent to revisit an organic food retailer. Service quality only affects consumer trust directly, but not perceived transaction risk. In addition, service quality does not have a significant indirect effect on revisit intention.

Originality/value

This study is the first to research essential issues for understanding the role of retail performance dimensions on transaction risk perceptions in organic food marketing practices in Taiwan.

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Article
Publication date: 30 March 2012

Edward Shih‐Tse Wang, Lily Shui‐Lien Chen and Bi‐Kun Tsai

Although the number of virtual communities has increased dramatically over the past few years, attracting and maintaining members remains the biggest challenge to establishing…

1492

Abstract

Purpose

Although the number of virtual communities has increased dramatically over the past few years, attracting and maintaining members remains the biggest challenge to establishing virtual social networks. This study seeks to integrate the roles of individual factors (issue involvement), social factors (social interaction), and system factors (system interactivity), and to explore how these factors contribute to member commitment in virtual communities.

Design/methodology/approach

A total of 402 undergraduate students, who are all current members of virtual communities, participated in this study. Data were analyzed using structural equation modeling (SEM).

Findings

The findings reveal that member commitment to communities was influenced more by their issue involvement compared to their perceived social interaction or perceived system interactivity.

Originality/value

This research contributes to online community literature by integrating critical antecedent factors in the field of community commitment behavior. The findings indicate that issue involvement is more important than social interaction and system interactivity for influencing member commitment to communities. Additionally, the findings suggest that online community administrators should consider community positioning and topic selecting programs when attempting to influence users to commit to communities.

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Article
Publication date: 2 February 2015

Michelle Liu and Pramila Rao

This research paper aims to showcase current knowledge management (KM) practices via social media that is being adopted by organizations in India and China. India and China are…

1458

Abstract

Purpose

This research paper aims to showcase current knowledge management (KM) practices via social media that is being adopted by organizations in India and China. India and China are considered leading economies in today’s global market. Any understanding of management practices in these countries will help practitioners in doing businesses in these nations.

Design/methodology/approach

This conceptual paper analyzes KM practices in India and China using an in-depth analysis of the extant literature to provide a comparative perspective of KM policies in these two economies. This paper has used a wide range of scholarly and non-scholarly databases from ABI Global Inform to Business Source Complete to Google Scholar among others.

Findings

This research offers valuable insights into characteristic KM trends followed by Indian and Chinese firms. This paper also highlights different approaches adopted by these two cultures in managing their KM practices. The study also provides hypotheses that can be tested by potential scholars. This paper also offers theoretical models to understand this concept better.

Practical implications

This paper also provides implications for practice by identifying guidelines for global managers. These frameworks might serve as preliminary parameters for practitioners planning to establish KM practices in India and China.

Originality/value

This paper compares and contrasts KM practices in one of the two largest BRIC (Brazil, Russia, India and China) economies which have not been addressed in the literature before. It also combines two theoretical frameworks from different fields (information technology and human resource management) providing a richer viewpoint on the subject.

Details

The Learning Organization, vol. 22 no. 2
Type: Research Article
ISSN: 0969-6474

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