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The retail industry is undergoing a transformative shift with the integration of augmented reality (AR) and virtual reality (VR) technologies. The contemporary retail landscape is witnessing a paradigm shift propelled by the assimilation of AR and VR technologies. The merging of AR and VR technology is bringing about an intense transition in the retail business, which is a constantly changing terrain. The retail industry is entering a new era of immersive and personalized shopping experiences because to this dynamic combination, which is changing the way consumers interact with items and places. With AR apps, customers can aim their smartphones to easily find things, get promotions in real time, and learn more about them. A virtual try-on experience that lets buyers see things in a virtual setting is made possible by AR. With realistic AR simulations, clients can try on items and arrange furnishings in their living room, making better educated purchases. The retailers are now able to provide much customized product suggestions because to AR. AR apps may make personalized product recommendations based on consumer preferences and purchase history, improving the entire shopping experience and raising customer happiness. This paper explores the many uses, difficulties and potential consequences of AR and VR in retail, emphasizing the significant transformations these technologies bring about for the sector. In-store navigation is being revolutionized by AR, which offers consumers an engaging and user-friendly navigational experience.

In present study, a full-scale testing of reinforced concrete (RC) frame sub-assemblage has been investigated under fire subsequent to simulated seismic loading. First part of the sequential loading consisted of a quasi-static cyclic lateral loading corresponds to life safety level of structural performance on the test frame. In the second part of the test, a compartment fire was ignited to the pre-damaged test frame for one hour duration simulating fire following earthquake (FFE) scenario. The results showed that the first cracking was observed at the end joints of the roof beams after the frame experienced a 30 mm cyclic lateral displacement. One hour heating and eleven hour cooling was tracked and temperatures were recorded. A knocking sound was heard from the fire compartment after 5 minutes of the fire ignition. An excessive degradation of the concrete material at a number of locations of the frame sub-assemblage was observed during visual inspection after the fire test. The Nondestructive tests (NDT) were also conducted to ascertain the damage in the RC frame at the various stages of loading. The test results developed an understanding of the behaviour of RC frame sub-assemblage in FFE.