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1 – 7 of 7Arpit Singh, Vimal Kumar, Pratima Verma and Bharti Ramtiyal
With increasing pressure from the government and private sectors to be more environmentally and socially responsible, sustainable supplier selection has gained enormous currency…
Abstract
Purpose
With increasing pressure from the government and private sectors to be more environmentally and socially responsible, sustainable supplier selection has gained enormous currency in recent times. Particularly, in the case of the construction industry, owing to a large amount of industrial wastage generated and extreme workplace conditions, it is even more important to devise strategies to mitigate the harmful consequences. The most crucial step in this regard is the selection of sustainable suppliers that acquire a pivotal position in the supply chain ecosystem. This study aims to identify indicators for three criteria such as economic, environmental and social, and prioritize them according to their level of significance for sustainable supplier selection in the Indian construction industry.
Design/methodology/approach
In this study, the best-worst method (BWM) is presented for sustainable supplier selection in Indian construction organizations. Total of 27 indicators was identified for the three criteria of the triple bottom line (TBL) approach namely economic, environmental and social. Using BWM, the most important criterion was found and subsequently, all the indicators under each criterion were ranked in order of importance.
Findings
The analysis revealed that the environmental criterion was the most important criteria in the sustainable supplier selection followed by the economic criteria. The indicators that were the most influential in the effective selection process were “Usage of recyclable raw materials for production”, “Adoption of clean and green technologies”, “Waste management” and “Periodical environmental audits” under the environmental criteria; “Efficiency”, “Cost” and “Flexibility and Scalability” from the economic criteria; and “Safety programs” and “Information disclosure” in the social criteria.
Research limitations/implications
The study provides a reference framework for the selection of sustainable suppliers in construction organizations. The findings can also be used for the assessment of suppliers' performance in the supply chains.
Originality/value
The novelty of this work lies in its attempt to model the performance of suppliers in the Indian construction supply chains.
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Sameer Kumar, Bharti Ramtiyal, Gunjan Soni, Lokesh Vijayvargy, Charu Chandra and Ishaan Dey
Traceability is predicted to usher in a fundamental shift in the way transactions in supply chains (SCs) are carried out. By reducing the negative aspects of trust-related issues…
Abstract
Purpose
Traceability is predicted to usher in a fundamental shift in the way transactions in supply chains (SCs) are carried out. By reducing the negative aspects of trust-related issues in a SC, traceability enables improved visibility and transparency.
Design/methodology/approach
We advance research on traceability adoption in the perishable products supply chain by developing and validating an integrated model that combines the technology acceptance model (TAM), the technology readiness index (TRI) and the theory of planned behavior (TPB). A quantitative approach was employed, collecting data through an online survey of 174 supply chain professionals in major Indian cities using a five-point Likert scale. Participants were selected via LinkedIn, each with at least two years of SCM experience. Nonresponse bias was assessed by comparing early and late respondents, revealing no significant differences. Structural equation modeling (SEM) was used to test various research hypotheses derived from literature. Composite reliability and discriminant validity of constructs were verified before examining the relationships among the constructs within the structural model.
Findings
The study found that the TRI components of optimism and innovation did not impact perceived ease of use or perceived utility. Additionally, behavioral intention is shaped by perceived utility, attitude and perceived behavioral control.
Practical implications
This research provides valuable insights for managers aiming to adopt traceability in supply chains (SCs). It helps identify critical factors for effective traceability adoption, showing that perceived ease of use (PEU) and perceived usefulness are pivotal in shaping practitioners’ intentions. Managers should prioritize developing intuitive, user-friendly traceability applications that demonstrate clear value in optimizing SC efficiency. The study also reveals that while practitioners are generally optimistic about traceability, they may feel indifferent or lack a sense of control over it. Therefore, companies should focus on marketing strategies that empower decision-makers, highlighting the ease of use and practical benefits of traceability. Additionally, the findings suggest that perceived behavioral control, combined with intention, can effectively predict traceability adoption. By understanding these dynamics, managers can better guide their firms in successfully implementing traceability, ensuring both technological acceptance and operational efficiency.
Originality/value
This research offers a novel and in-depth exploration of traceability as an emerging concept in supply chains, particularly in India, where adoption remains limited. It highlights that while SC practitioners recognize traceability’s potential, they lack practical expertise, often driven by curiosity about decentralized databases. It underscores the critical role of artificial intelligence, IoT devices and big data in ensuring precise data collection and analytics, essential for successful traceability. The research also introduces a predictive model combining TAM, TRI and TPB constructs, identifying perceived usefulness, attitude and perceived behavioral control as key factors influencing traceability adoption.
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Mohit Jain, Gunjan Soni, Sachin Kumar Mangla, Deepak Verma, Ved Prabha Toshniwal and Bharti Ramtiyal
Agriculture is a vital sector for every country, especially for a country like India, where the majority of the population is dependent on agriculture as their earning source…
Abstract
Purpose
Agriculture is a vital sector for every country, especially for a country like India, where the majority of the population is dependent on agriculture as their earning source. Technological improvements in agriculture will increase output with proper forecasting of input resources. In this study, the author tries to investigate the attitude of end users (farmers) about the use of Industry 4.0 (I4.0) technologies.
Design/methodology/approach
The unified theory of acceptance and use of technology (UTAUT) model is used to assess the behavioral aspects. The significance of socioeconomic and technological factors is highlighted, providing the study with a thorough understanding of farmers' decision-making processes. A research questionnaire was developed for data collection, and descriptive and inferential statistics were used to analyse the results using AMOS and SPSS software.
Findings
A total of 371 survey responses were collected. The results demonstrate that the hypothesis regarding UTAUT model components is validated, while several mediating hypotheses are not supported, indicating that they are not significant in farmers' decision-making.
Originality/value
In this study, socioeconomic and technological factors are considered to be mediating and moderating elements between the constructs of the UTAUT model. Increasing the accuracy and reliability of our study by integrating mediating and moderating variables. This study assists industry specialists in understanding the elements that farmers consider while switching toward new technologies.
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Nazia Shehzad, Bharti Ramtiyal, Fauzia Jabeen, Sachin K. Mangla and Lokesh Vijayvargy
This research looks into the revolutionary potential of Industry 5.0, healthcare, sustainability and the metaverse, with a focus on the transformation of healthcare firms through…
Abstract
Purpose
This research looks into the revolutionary potential of Industry 5.0, healthcare, sustainability and the metaverse, with a focus on the transformation of healthcare firms through cutting-edge technologies such as artificial intelligence (AI) and Internet of Things (IoT). The study emphasizes the significance of sustainability, human-machine collaboration and Industry 5.0 in the development of a technologically advanced, inclusive and immersive healthcare system.
Design/methodology/approach
The study surveyed 354 medical professionals and used structural equation modeling (SEM) to investigate healthcare sustainability, Industry 5.0 and the metaverse, emphasizing the integration of modern technology while maintaining ethical issues.
Findings
The findings highlight Industry 5.0’s and the metaverse’s transformational potential in healthcare firms. The study finds that human centricity (HC) has only a minor direct impact on healthcare sustainability, whereas intelligent automation (IA) and innovation (INN) play important roles that are regulated by external factors.
Practical implications
Utilizing IA inside healthcare organizations can result in significant industrial advancements. However, these organizations must recognize the importance of moderating factors and attempt to find a balance between INN and thesev restraints.
Originality/value
This study makes a substantial contribution to the field by investigating the potential of Industry 5.0, healthcare, sustainability and the metaverse. It discusses how these advances can transform healthcare firms, with an emphasis on patient-centered treatment, environmental sustainability and data ethics. The study emphasizes the importance of having a thorough awareness of these trends and their implications for healthcare practices.
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Bharti Ramtiyal, Paras Garg, Shubha Johari, Ajay Pal Singh Rathore and Abhilash Thakrey
Sustainable manufacturing practices are excessively being practised in the industry today. The impact on sustainability is ever more visible to the stakeholders because of faster…
Abstract
Purpose
Sustainable manufacturing practices are excessively being practised in the industry today. The impact on sustainability is ever more visible to the stakeholders because of faster and more efficient communication due to social media and the internet. This paper aims to study the impact of greenwashing by corporations and the stakeholders’ environmental concerns on consumers’ sustainable purchase behaviour.
Design/methodology/approach
The relationships between the impression of “greenwash”, sustainable purchasing behaviour, green word-of-mouth and green brand loyalty were investigated in this quantitative study. Participants who made up a representative sample filled out written surveys. The variables of interest were evaluated using scales that have undergone validation. Structural equation modelling was used in mediation analysis to investigate the mediating impacts of green word-of-mouth and green brand loyalty. The goal of the study was to offer empirical proof of how these factors affected consumers’ choices for sustainable products.
Findings
Analysis of the mediating relationship of perceived customer effectiveness in the relationship between environmental concern and sustainable purchase behaviour has been studied.
Research limitations/implications
This study implicates that a company that primarily markets basic green and sustainable products or services must invest in informing people about environmental concerns and that by proper practices, a lot of the harm to the environment can be reduced.
Originality/value
Corporate greenwashing, also called false greening, has received much public attention recently. The unethical practices by the corporations, which previously majorly went unnoticed, have also recently gained a lot of visibility. This paper is one of the early attempts towards establishing the effect of corporate greenwashing on sustainable consumer behaviour.
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Bharti Ramtiyal, Shubha Johari, Lokesh Vijayvargy and Surya Prakash
The purpose of this study is to examine the impact of the shift towards a circular economy and marketing strategies on the collaborative purchasing behaviour of consumers in…
Abstract
Purpose
The purpose of this study is to examine the impact of the shift towards a circular economy and marketing strategies on the collaborative purchasing behaviour of consumers in India. The study uses the theory of planned behaviour (TPB) and the marketing mix to understand the factors affecting a consumer’s intention to participate in collaborative consumption (CC).
Design/methodology/approach
A Web-based survey was conducted, and 349 valid responses were analysed using AMOS (Analysis of Moment Structures) structural equation modelling. The study emphasised the impact of price, promotion and perceived behaviour control on CC and provided direction and advice for companies that rent and swap apparel.
Findings
According to the study, promotion and perceived behaviour control are the two key characteristics that significantly impact a consumer’s willingness to participate in CC in India. The study also found that perceived behaviour control plays a significant direct role in behavioural usage. These findings emphasise the impact of price, promotion and perceived behaviour control on CC and offer direction and advice for companies that rent and swap apparel.
Research limitations/implications
This article can be used to evaluate the business in different countries and can be developed further. It does, however, have some restrictions. Because most respondents are from northern and central India, in addition, some respondents are from the southwestern and southern regions, especially in the Mumbai and Chennai locales. Hence, the geographical sample was not diverse in terms of demographics. Furthermore, the gender identity of the respondents might essentially affect how the authors interpret customer buying behaviour, but the study missed this. Researchers could enhance this by using various sampling techniques and ensuring that other demographic characteristics are considered in the future. Furthermore, the survey could not distinguish between online and in-person transactions.
Practical implications
The study provides practical advice for companies that rent and swap apparel, emphasising the impact of price, promotion and perceived behaviour control on consumer willingness to participate in CC. The findings suggest that companies can improve consumer participation by focusing on promotion and perceived behaviour control. In addition, the significance of perceived behaviour control on behavioural usage highlights the importance of empowering consumers to control their decisions to participate in CC.
Originality/value
To the best of the authors’ knowledge, this study is one of the first to examine the factors influencing consumer willingness to participate in CC in the context of the shift towards a circular economy in India. By examining the impact of the TPB and the marketing mix on consumer intention, the study provides valuable insights for companies that rent and swap apparel. The findings highlight the importance of promotion and perceived behaviour control in shaping consumer behaviour and provide practical direction for companies to promote and market their products effectively. The study adds to the existing knowledge on the circular economy and the role of CC in reducing waste and promoting sustainability.
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