Search results

1 – 2 of 2

Content available

Article

Publication date: 1 November 2001

Brand Asset Management: Driving Profitable Growth through Your Brands

Beyza Alpan

HTML

Downloads

627

Details

Journal of Consumer Marketing, vol. 18 no. 6

Type: Research Article

DOI:

ISSN: 0736-3761

Keywords

Brands
Growth
Assets management

Content available

Article

Publication date: 1 May 2005

Edited by Geoffrey P. Lantos Brand Aid (1st ed.)

Beyza Alpan

HTML

Downloads

130

Details

Journal of Product & Brand Management, vol. 14 no. 3

Type: Research Article

DOI:

ISSN: 1061-0421

Keywords

Brand management
Marketing strategy

Access

Only content I have access to
Only Open Access

Year

All dates (2)

Content type

Article (2)

1 – 2 of 2

Search results

Brand Asset Management: Driving Profitable Growth through Your Brands

Abstract

Details

Keywords

Edited by Geoffrey P. Lantos Brand Aid (1st ed.)

Abstract

Details

Keywords

Access

Year

Content type

Brand Asset Management: Driving Profitable Growth through Your Brands

Abstract

Details

Keywords

Edited by Geoffrey P. Lantos Brand Aid (1st ed.)

Abstract

Details

Keywords

Access

Year

Content type

All feedback is valuable

Report an issue or find answers to frequently asked questions