Beth Hogan Henthorne and Tony L. Henthorne
The impact of negative publicity on health services organizations can besevere and wide ranging. Being able to cope effectively with, andminimize, the impact of negative publicity…
Abstract
The impact of negative publicity on health services organizations can be severe and wide ranging. Being able to cope effectively with, and minimize, the impact of negative publicity should be an important consideration for all care providers. Reviews the typical causes of negative publicity and then offers suggestions and direction for dealing constructively with this far‐reaching problem.
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Beth Hogan, Sharon L. Oswald, Tony L. Henthorne and William Schaninger
A nation‐wide survey of hospital providers was conducted in an effort to determine the type and level of promotion and advertising agency utilization. The study indicated that a…
Abstract
A nation‐wide survey of hospital providers was conducted in an effort to determine the type and level of promotion and advertising agency utilization. The study indicated that a majority of the hospitals surveyed are engaging in some form of advertising activity. Survey results further showed agency usage was highly correlated to hospital bed size. Additionally, contrary to previous research, hospital ownership status (for‐profit/not‐for‐profit) was not found to significantly affect agency utilization. Specifics about hospital/agency relationships are presented.