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Making effective use of the knowledge available to a charitable organization is crucial to the achievement of its strategic objectives and the outcomes of its humanitarian interventions. This study aims to explore the integration of knowledge at an international development charity from the perspective of its workforce.

Rich primary data were collected through an in-depth case study of a large international development charity actively embracing the management of knowledge using semi-structured interviews (n = 42), participant observation and organizational documentation. The data were integrated and analyzed thematically.

The analysis of the empirical data sheds light on how a more systematic framework for knowledge integration and application could enhance the capabilities and strategic effectiveness of a charitable organization.

The findings enable important contributions to the strategic management and effective use of knowledge in charitable organizations by empirically uncovering how a more coherent and structured approach to knowledge management could enhance the focus, efficiency, flexibility and relevance of its actions and those of its members. Accordingly, this paper advances a new integrated schema to meet the goals of charities and their stakeholders for broader application and testing by charities and future researchers.

On October 2019, the Rubjerg Knude lighthouse (Denmark) was moved 70 metres from the cliff edge. The Danish Government spent €700,000 on the rescue operation. Using the zonal travel cost method (ZTCM), this paper aims to estimate the recreational value of this (im)movable maritime heritage building, to assess whether it was worthwhile to incur that public expenditure. This valuation is complemented by a digital reputation analysis.

A Flickr application programming interface search method extracted 795 public photos with the “Rubjerg and Knude” tags, taken between 2004 and 2019. The ZTCM analysis included 148 photographers who provided information about their residence location.

Depending on the regression models and assumptions made, the estimated economic value of the lighthouse (measured by the consumer surplus) varies between 5.5m and 133m euros. That means that the operation’s cost is only a small percentage of the expected economic recreational value.

The sample of Flickr photographers is a proxy to estimate the zonal visitation rate for a specific destination. Zonal travel cost calculations are always based on some assumptions defined by researchers.

The paper frames the role of lighthouses as an (im)movable heritage element, which provides several cultural ecosystem services – in particular aesthetic, recreational, cultural/educational, bequest and sense of place values/benefits for tourists and residents.

This study supports the political decision of preserving an identity symbol of a specific place, based solely on its recreational value.

This paper combines a monetary approach (ZTCM) with a digital reputation analysis of this iconic attraction.