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Awareness raising campaigns have been used to promote HIV prevention messages, including the expansion of HIV testing, but initiating such campaigns de novo can be costly. Both the Bronx, New York and Washington, DC have significant local HIV epidemics and a history of efforts to scale-up HIV testing. To build on prior HIV testing campaigns and create new messages based on consultation with diverse stakeholders, a partnership with a community-based clinical trial to enhance HIV testing and treatment was established. The purpose of this paper is to describe the history of HIV testing campaigns in the two jurisdictions, the awareness raising conducted in collaboration with the HIV Prevention Trials Network (HPTN) study (HPTN 065) and provide evidence of its effect in these two communities.

The foundation of prior campaigns allowed for expansion of social mobilization efforts to specific priority populations (gay men and other men who have sex with men), the most severely affected groups in both communities, and to expand the efforts to include clinical settings. New compelling and acceptable messages were shaped through engagement with community members and based on input from focus groups with target populations in each city.

By engaging the target population in the development of new messaging, HPTN 065 study successfully built on campaigns that were already underway in both jurisdictions and was able to use those messages and platforms to further normalize HIV testing.

Modifying and adapting existing messages saved time and resources, which can be important factors to consider in settings with limited resources or high media purchasing costs.

Efforts of this kind may ultimately help to decrease HIV transmission in large urban settings.

Good morning, Sir Comfrey. Morning, No.2. What the Dickens have you got there, an unpublished 3‐volume novella? Send it on to Richard Branson. Have it cleaned up! Ha, ha!

This paper aims to model and estimate how celebrity chief executive officers (CEOs) credibility (i.e. expertise, trustworthiness, attractiveness) is related to their brand image (i.e. functional, sensory/visual). This paper further examines the effects of consumer materialism on both celebrity CEOs’ credibility and the image of their brand.

A total of 260 participants knowledgeable of CEOs and their corresponding brands completed an online questionnaire in a cross-sectional study. The data were analyzed through covariance-based structural equation modeling.

Celebrity CEOs’ expertise and attractiveness are positively related to both functional and sensory/visual images of their brands. Results also demonstrate the positive effect of materialism on both celebrity CEOs’ credibility and brand image.

The research was conducted in one country (France) using a cross-sectional design. Additional studies in other settings or countries should be carried out to establish the generalizability of results and strengthen causality inferences.

CEOs need to understand and manage their key role as celebrities, given the direct influence they may have on consumer brand perceptions and behavior.

This study refines the relationship between celebrity CEOs’ credibility and brand image. It is the first to introduce and validate the effect of consumer materialism on the perception of celebrity CEOs.

The purpose of this paper is to review a variety of developments during the summer of 2009, with the most significant being an interview with James Lovelock in which he discusses dire predictions that appear in his latest book. Others refer to definitions and educational material on cybernetics. Comments are made on a debate about torture, on which cybernetics theory has been brought to bear. An appreciative comment on the early work of Vallée is noted, as is the sad passing of Barbara Vogl of the American Society for Cybernetics.

The aim is to review developments on the internet, especially those of general cybernetic interest.

The main aim is to review significant items from ongoing discussions, sometimes with interpretation that is additional to the original material, especially in the torture context.

The interview with Lovelock has important implications for management of the ecology.

It is hoped this is a valuable periodic review.

This paper seeks to investigate whether disaggregated bank earnings better predict next period earnings than contemporaneous aggregated earnings.

Fairfield et al.'s (1996) regression approach is used for predicting next period's return of equity (ROE) and stock prices using disaggregated earnings data.

The results show that the mean adjusted R‐square significantly increases with the progressive disaggregation of earnings. The results also demonstrate that disaggregated components are better able to predict next period earnings and stock prices than aggregated earnings.

The findings support the US Financial Accounting Standard Board's contention that disaggregated information may be more useful than aggregated information for investment, credit, and financing decisions.

Investors and analysts should use disaggregated income statement information in predicting next period earnings and stock prices for the banking industry.

The main contribution of this paper is to demonstrate how fully disaggregated earnings explain ROE, stock prices, and analysts forecast error in the banking industry.

Regardless of whether we are a successful business leader, a middle ranking manager or an apprentice learning the ropes, we all want to make good decisions and deliver good results at work. To achieve that we need the right knowledge, skills and attitude. And we do not just need those things once, we need them throughout the course of our lives and careers. We all need continual development if we are to grow and perform at our best. But when our existing options for improving our performance run dry, who can we turn to? Looking more deeply into how someone else improved their performance, and achieved their goals, can be a source of inspiration and practical ideas. Outliers are the obvious first choice. Their extreme level of success is likely by design, not by accident. Take the world’s most successful poker players as an example. Believe it or not, their skills and attitude are worth serious consideration. Just like any successful person there is a reason they got to where they are: they have something the rest of us do not, or if we do have it then it is less well developed. There is much more to their success than meets the eye! The paper aims to discuss these issues.

The author reviewed Greg Dinkin’s work and summarised the principles and results in the form of a useful article describing the skills shared between the most successful poker players and entrepreneurs.

The best poker players and entrepreneurs share 13 skills, although this is not to imply these are the only common skills between these two groups. There could be more and the ones identified could also evolve over time.

The value of Greg’s work is that it not only reveals the connections and common skill set shared between these two groups, but also that these skills are not difficult to understand or exclusive to those two groups: they could be learned by anyone with the determination and desire to.

The purpose of this paper is to provide a literature review of investigations into the specific disability of deafness in the field of sociology and other closely related fields.

After a pilot search using databases appropriate to social science research, we developed key search terms and, using an inductive approach, we identified major themes in the literature.

Our review shows that deafness has been investigated for a long time in sociology and other related fields, that there is a wide range of themes in scholarly work on the experiences of deaf communities and deaf people, and that conceptualizations of deafness and d/Deaf communities have changed over time. We organize this paper around six major themes we identified, and a few highlighted pieces of scholarship illustrate these themes along the way. We particularly focus on scholarship from the late 1960s through the early 1990s as emblematic of seismic shifts in studying deafness, although we do highlight little known nineteenth century work as well.

This paper captures the legacy of this past scholarship and reveals that deafness is a rich site of inquiry that can contribute to the field of sociology. It is also a valuable resource for any future sociological research into deafness, deaf people, and deaf communities. We conclude with a discussion of our findings, commentary on the extent to which previous scholarship on the sociology of deafness has or has not figured into current scholarship and suggestions for future research.

The case is derived from secondary sources, including publicly available reports and information about all companies directly or indirectly engaged in the industry. No primary sources were available.

This teaching case is designed for students to demonstrate their mastery of industry-level analysis in the emerging space tourism industry. It allows students to understand what constitutes the industry within the broader space sector and to apply analytical tools such as PESTEL and Porter’s Five Forces, with the option to discuss strategic groups. Students gain insights into how the industry is evolving within its broader environment and how companies could respond or differentiate themselves. Information is also provided for students to consider the broader social impact of a relatively new industry from the perspective of sustainable development.

The case is written for undergraduate and graduate students enrolled in strategic management courses. The case placement is ideally in conjunction with industry-level analytical frameworks such as Porter’s Five Forces, PESTEL analysis, strategic groups (optional) and industry life cycle. Most strategic management textbooks cover these concepts in the first few chapters. For example, “Strategic Management, 14th edition” by Hill, Schilling and Jones (2023) covers these topics in chapter 2. Given that space tourism is an embryonic industry dependent on technological innovation, instructors might also use this case in innovation or entrepreneurship-related courses. This case could also be used to address critical issues, such as sustainability, in tourism management courses.

This research paper aims to examine how organized criminals rescript their identities to engage with entrepreneurship discourse when authoring their biographies. From a sociological perspective, stereotypes and social constructs of the entrepreneur and the criminal are subjects of recurring interest. Yet, despite the prevalence of the stereotype of the entrepreneur as a hero-figure in the entrepreneurship literature and the conflation of the entrepreneur with the stereotype of the businessman, notions of entrepreneurial identity are not fixed with constructions of the entrepreneur as a rascal, rogue or villain being accepted as alternative social constructs.

The qualitative approaches of “biographical analysis” and “close reading” adopted help us draw out discursive strategies.

The main finding is that a particular genre of criminal biographies can be re-read as entrepreneur stories. The theme of nuanced entrepreneurial identities and in particular gangster discourse is under researched. In this study, by conducting a close reading of contemporary biographies of British criminals, the paper encounters self-representations of criminals who seek to author an alternative and more appealing social identity as entrepreneurs. That this re-scripting of personal biographies to make gangster stories conform to the genre of entrepreneur stories is of particular interest.

This study points to similarities and differences between criminal and entrepreneurial biographies. It also presents sociological insights into an alternative version of entrepreneurial identity and sociological constructions of the criminal as entrepreneur.

This research provides an insight into how criminals seek to legitimise their life-stories.

This research paper is of value in that it is the first to consider contemporary biographies of British criminals as entrepreneurship discourse. Understanding how criminal biographies and entrepreneur stories share similar socially constructed themes, storylines and epistemologies contribute to the development of entrepreneurship and sociological research by examining entrepreneurship in an unusual social setting.