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Scarcity appeals in advertising can increase consumer purchase intentions. This study aims to examine the impact of different online scarcity message appeals and the association with consumer attitudes for functional and symbolic aspects of vitamins and supplements.

This survey of 789 participants evaluated the scarcity appeals of high-demand message, limited-time message, low-stock message and countdown timer and the association with consumer attitudes for functional and symbolic aspects of vitamins and supplements.

The results showed that high-demand messages as compared to regular advertising messages was significantly associated with increased functional and symbolic scale scores. African Americans, Hispanics and Asian/Asian Americans were each significantly associated with increased functional and symbolic scale scores as compared whites. Advertising deception of veracity was significantly negatively associated with symbolic scale score but not associated with functional scale score. Advertising deception of ethical was significantly positively associated with symbolic scale score but not associated with functional scale score.

In conclusion, high-demand messages may be a particularly useful type of scarcity appeal to use in online advertising for vitamins and supplements.

To the best of the authors’ knowledge, this is the first study of online advertising message scarcity types and how they are associated with consumers attitudes for functional and symbolic aspects of vitamins and supplements.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the UK. It is edited and substantially written by Tony McSean, Information Officer for Library Automation based in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board, but opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription to VINE is £10 per year and the subscription period runs from January to December.

MARC RECORD SUBJECT INFORMATION SURVEY Stapled into this issue of VINE is a brief questionnaire which I have drawn up in order to try and build up a picture of the use being made of the subject information contained in the UK US MARC records currently‐available.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the UK. It is edited and substantially written by Tony McSean, Information Officer for Library Automation based in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board, but opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription to VINE is £10 per year and the subscription period runs from January to December.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the UK. It is edited and substantially written by Tony McSean, Information Officer for Library Automation based in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board, but opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription to VINE is £10 per year and the subscription period runs from January to December.

Circulation In the main library the university has installed a Plessey Satellite system for circulation control of normal loan stock, operating in batch mode and recording the data direct onto ½ inch magnetic tape. The transactions for the previous day are processed every morning, the library not having secure access to sufficient computer time to make online operation a feasible proposition. At the moment, for the great majority of items held by the library there is no bibliographic record available to the circulation system, though this is gradually being remedied and it is intended to use the mag. tape as part of the LOCAS service (see below) to build up automatically a short‐title file of all additions to stock.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the UK. It is edited and substantially written by Tony McSean, Information Officer for Library Automation based in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board, but opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription to VINE is £17 per annum and the period runs from January to December.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the UK. It is edited and substantially written by the Information Officer for Library Automation based in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board, but opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription for VINE is £17 per annum and the period runs from January to December.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the UK. It is edited and substantially written by the Information Office for Library Automation based in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board, but opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription for 1981 and 1982 for VINE is £20 for UK subscribers and £23 for overseas subscribers — subscription year runs from January to December.

Presents the scientific methodology from the enlarged cybernetical perspective that recognizes the anisotropy of time, the probabilistic character of natural laws, and the entry that the incomplete determinism in Nature opens to the occurrence of innovation, growth, organization, teleology communication, control, contest and freedom. The new tier to the methodological edifice that cybernetics provides stands on the earlier tiers, which go back to the Ionians (c. 500 BC). However, the new insights reveal flaws in the earlier tiers, and their removal strengthens the entire edifice. The new concepts of teleological activity and contest allow the clear demarcation of the military sciences as those whose subject matter is teleological activity involving contest. The paramount question “what ought to be done”, outside the empirical realm, is embraced by the scientific methodology. It also embraces the cognitive sciences that ask how the human mind is able to discover, and how the sequence of discoveries might converge to a true description of reality.