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Article
Publication date: 4 July 2018

Sven Gross and Bente Grimm

The purpose of this paper is to learn more about the determinants that influence the tourists’ choice of mode of transport at the destination, and it is intended to contribute to…

1675

Abstract

Purpose

The purpose of this paper is to learn more about the determinants that influence the tourists’ choice of mode of transport at the destination, and it is intended to contribute to the sustainable mobility of tourists. In line with this approach, the main emphasis is placed on public transport (PT) within the destination.

Design/methodology/approach

In addition to illustrating frequency, users and non-users of public transport were analysed. Differences in the selected influencing factors on the choice of the modes of transport are determined using the chi-square test for nominal variables, and statistical significance was determined using Kruskal–Wallis H-test for the ordinal variables.

Findings

The analysis illustrates that the most important socio-demographic determinants in public transport use are: age, household size, net household income, car availability and current professional activity. In terms of travel-orientated variables, the arrival transport means, as well as the travel duration, travel expenses and travel organisation stand out.

Research limitations/implications

Although the Reiseanalyse (RA) has been established in German tourism research for many years, the present study is not without limitations. First, the questionnaire of the RA is made up of standard questions that are (nearly) identical year after year and topic-specific questions from one or more customers. The questions used in the present analysis were, therefore, not developed specifically for this contribution. Second, the authors cannot evaluate the existing data in more detail because the data structure does not provide this. Only two variables can be related at a time. Due to financial limitations, the authors could not use the raw data. For this reason, it is not possible to perform mediator analyses or multiple predictions to check relationships between independent variables (such as income, number of cars, profession or age). In this context, it should be noted that the observed differences to the other studies cited can also be because of different methodological approaches of the individual studies. While most of the studies used for comparison include tourists from one overnight stay, this paper focuses on main holiday trips with a duration of five days and more. There are also differences in the survey itself. Most of the face-to-face surveys were conducted on site. The RA, on the other hand, takes place at home with respondents with a time delay after the holiday trip. In this context, it is particularly important to note that these results are representative for the whole of the Federal Republic of Germany, i.e. the domestic holidays of the German-speaking population living in Germany, and that they are not representative for any single city or a similar spatial unit.

Originality/value

Tourism-related mobility negatively effects all (German) destinations. Greater focus on sustainable mobility of tourists, specifically sustainable transportation, is playing an increasingly important role in science and practice. To ensure a successful reorientation, it is crucial to know which factors influence the choice of modes of transport for local tourists. Therefore, this paper analyses selected determinants influencing the choice of modes of transport for tourists. This research is based upon representative data for holiday mobility at destinations during Germans’ domestic holidays. The objective was to learn more about the determinants that influence the tourists’ choice of mode of transport at the destination, and it is intended to contribute to the sustainable mobility of tourists. In line with this approach, the main emphasis is placed on public transport (PT) within the destination.

Details

Tourism Review, vol. 73 no. 3
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 1 March 2021

Agung Permana Budi, Made Antara, Anak Agung Putu Agung Suryawan Wiranatha and I. Nyoman Sudiarta

This paper aims to determine the effect of personal values and buying intention on repurchase intention. This paper is based on the social exchange theory (Cropanzano and…

1213

Abstract

Purpose

This paper aims to determine the effect of personal values and buying intention on repurchase intention. This paper is based on the social exchange theory (Cropanzano and Mitchell, 2005) as a basis for understanding the relationship between tourists who give or exchange each other that contains embraced values or personal values between individuals from tourists based on certain social arrangements placing a moderating variable. As an illustration of social phenomena, especially tourism, which shows a non-linear relationship.

Design/methodology/approach

This study used a mixed-method research, combining quantitative and qualitative research techniques, in a single study. The use of mix method research is based on the consideration that the research variables are variables that are rarely used in previous studies so that there is limited literature to explain the research results. In the early stages of the research, a questionnaire was compiled based on all the research variables mentioned above. The questionnaire was then distributed to 160 respondents. The pre-test was carried out using the construct validity and the assistance of the SPSS 13.0 program for the level of reliability. The questionnaire was distributed using the purposive sampling method. The number of samples taken at each tourist attraction was 40 respondents in each tourist destination, namely, Nusa Dua, Kuta, Tanah Lot, Sanur and Ubud. Bali, fits the criteria of Hair et al. (2014).

Findings

This study has two novelties, the first is demographic variable that positions as a moderating variable the influence of personal value on buying intention and personal value on repurchase intention; and the second variable buying intention as an intervening variable between the influence of personal value on repurchase intention.

Research limitations/implications

This study has a limitation in that the questionnaire was only distributed to tourist destinations in Kuta, Nusa Dua, Sanur, Tanah Lot and Ubud. The object of this research is only focused on Chinese tourists, not other tourists either. Furthermore, this study does not distinguish between tourists who visit for the first time and tourists who visit several times which may be a moderating variable for the influence of personal value and buying intention on repurchase intention and the influence of personal value on buying intention.

Practical implications

The practical implications are as follows: tourism managers can use a tourism destination marketing strategy model that integrates independent and moderating variables in increasing buying intention and repurchase intention for Chinese tourists visiting Bali. Strategies that can be carried out by tourism managers in increasing buying intention and repurchase intention of tourists to visit Bali by identifying and creating values that are understood as values for tourists visiting Bali (personal value).

Social implications

Personal values that are adjusted to trends in the world of tourism that are felt and desired by a destination through tourists visiting Bali are one of the marketing strategies for tourism managers to increase the buying intention and repurchase intention of these tourists.

Originality/value

This study integrates personal values, demographics, buying intention and repurchase intention in evaluating Chinese tourists visiting Bali. Demographic variables in Chinese tourists as moderating variables based on age, education, gender, family, including their region of origin, it is very important to pay attention to the unique characteristics of Chinese tourists and the main differences between them, as an illustration of social phenomena, especially tourism, which shows a nonlinear relationship.

Details

International Journal of Tourism Cities, vol. 8 no. 1
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 6 May 2014

Chunguang Bai and Joseph Sarkis

The purpose of this paper is to introduce a methodology to identify sustainable supply chain key performance indicators (KPI) that can then be used for sustainability performance…

12460

Abstract

Purpose

The purpose of this paper is to introduce a methodology to identify sustainable supply chain key performance indicators (KPI) that can then be used for sustainability performance evaluation for suppliers.

Design/methodology/approach

Initially the complexity of sustainable supply chain performance measurement is discussed. Then, a two-stage method utilizing neighborhood rough set theory to identify KPI and data envelopment analysis (DEA) to benchmark and evaluate relative performance using the KPI is completed. Additional analysis is performed to determine the sensitivity of the KPI set formation and performance results.

Findings

The results show that KPI can be determined using neighborhood rough set, and DEA performance results provide insight into relative performance of suppliers. The supply chain sustainability performance results from both the neighborhood rough set and DEA can be quite sensitive parameters selected and sustainability KPI sets that were determined.

Research limitations/implications

The data utilized in this study are illustrative and simulated. Only one model for the neighborhood rough set and DEA was utilized. Additional investigations using a variation of rough set and DEA models can be completed.

Practical implications

This tool set is valuable for managers to help identify sustainable supply chain KPI (from among hundreds of potential measures) and evaluate sustainability performance of various units within supply chains, including supply chain partners, departments, projects and programs.

Social implications

Sustainability incorporates many business, economic and social implications. The methods introduced in this paper can help organizations and their supply chains become more strategically and operationally sustainable.

Originality/value

Few tools and techniques exist in the sustainable supply chain literature to help develop KPIs and evaluate sustainability performance of suppliers and the supply chain. This paper is one of the first that integrates neighborhood rough set and DEA to address this important sustainable supply chain performance measurement issue.

Details

Supply Chain Management: An International Journal, vol. 19 no. 3
Type: Research Article
ISSN: 1359-8546

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