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Article
Publication date: 27 August 2024

Yurui Xu, Liang Gao, Benshan Liu, Junming Zhang, Yanhe Zhu, Jie Zhao and Liyi Li

Compared to quad-rotor unmanned aerial vehicle (UAV), the tilting dual-rotor UAV is more prone to instability during exercises and disturbances. The purpose of this paper is using…

67

Abstract

Purpose

Compared to quad-rotor unmanned aerial vehicle (UAV), the tilting dual-rotor UAV is more prone to instability during exercises and disturbances. The purpose of this paper is using an active balance tail to enhance the hovering stability and motion smoothness of tilting dual-rotor UAV.

Design/methodology/approach

A balance tail is proposed and integrated into the tilting dual-rotor UAV to enhance hovering stability and motion smoothness. By strategically moving, the balance tail generates additional force and moment, which can promote the rapid stability of the UAV. Subsequently, the control strategy of the UAV is designed, and the influence of the swing of the balance tail at different installation positions with different masses on the dual-rotor UAV is analyzed through simulation. The accompany motion law and the active control, which is based on cascade Proportion Integration Differentiation (PID) control to enhance the hovering stability and motion smoothness of the UAV, are proposed.

Findings

The results demonstrate that active control has obvious adjustment effectiveness when the UAV moves to the target position or makes an emergency stop compared with the results of balance tail no swing and accompany motion.

Practical implications

The balance tail offers a straightforward means to enhance the motion smoothness of tilting dual-rotor UAV, rendering it safer and more reliable for practical applications.

Originality/value

The novelty of this works comes from the application of an active balance tail to improve the stability and motion smoothness of dual-rotor UAV.

Details

Aircraft Engineering and Aerospace Technology, vol. 96 no. 9
Type: Research Article
ISSN: 1748-8842

Keywords

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Article
Publication date: 5 February 2018

Jinjie Xue, Shaokai Lu, Benshan Shi and Haiping Zheng

The purpose of this paper is to provide a conceptual model for examining the effects of trust (competence trust, goodwill trust) and cooperation on partner opportunism and for…

1216

Abstract

Purpose

The purpose of this paper is to provide a conceptual model for examining the effects of trust (competence trust, goodwill trust) and cooperation on partner opportunism and for exploring the moderating effects of guanxi on the relationships among trust, cooperation and opportunism in joint ventures.

Design/methodology/approach

The sample for this paper comprises 981 manufacturing joint ventures from various industrial sectors. A total of 354 valid questionnaires were collected, representing a 36 per cent response rate. The conceptual model is tested with structural equation modeling adopting AMOS software.

Findings

The empirical findings indicate that both competence trust and goodwill trust reduce partner opportunism in a joint venture through fostering cooperation. Competence trust also exerts significant influence on preventing opportunism, whereas opportunistic behavior is not greatly affected by goodwill trust. Additionally, the results reveal that guanxi helps strengthen the negative relationship between cooperation and opportunism.

Originality value

This paper makes a threefold contribution: First, it investigates empirically the direct influence of two types of trust on partner opportunism. Second, it tests indirect influence of trust on partner opportunism through the path of cooperation. Third, it explores the moderating effects of guanxi in relationships on trust, cooperation and partner opportunism. Implications offers suggestions for management practice to reduce partner opportunism in joint-venture manufacturing.

Details

Journal of Business & Industrial Marketing, vol. 33 no. 1
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 18 October 2019

Man Chen, Xiaomin Han, Xinguo Zhang and Feng Wang

The motion picture industry is a cultural and creative industry. Unlike its US counterpart, the Chinese motion picture industry is still developing. Therefore, learning from the…

320

Abstract

Purpose

The motion picture industry is a cultural and creative industry. Unlike its US counterpart, the Chinese motion picture industry is still developing. Therefore, learning from the US market, the purpose of this paper is to analyze the business model of Chinese movies from the perspective of new product diffusion.

Design/methodology/approach

Based on 66 movies released in the US and 21 movies released in China, this paper first compares the diffusion curves of Chinese and US movies through the movie life cycle and box office trends. Next, it analyzes the moviegoing behaviors of Chinese and US audiences based on the innovation and imitation coefficients in the Bass model. Finally, it compares the attention to information of Chinese and US audiences from the perspective of interpersonal word-of-mouth (WOM).

Findings

In the USA, a movie’s highest weekly box office is usually in its opening week, followed by a weekly decline in revenue; in China, there is no difference in box office performance between the first two weeks, but a weekly decline in revenue similarly follows. US audiences pay more attention to advertisements for movies than WOM recommendations, while Chinese people pay more attention to WOM recommendations. Neither the Chinese nor the US market differs in the volume of WOM between the first week before release and the opening week, and these two weeks are the most active period of WOM in both markets.

Practical implications

During the production phase for Chinese movies, we should satisfy opinion leaders’ needs. During the distribution phase, we should not only focus on market spending before the movie’s release, but also increase market spending in the opening week. During the theater release phase, we should stimulate WOM communication between moviegoers and thereby attract many more opinion seekers.

Originality/value

Few studies have investigated the Chinese motion picture industry from the perspective of new products. This paper compares and analyzes the diffusion of Chinese and US movies using the Bass model of new product diffusion, providing systematic theoretical guidelines for the commercial operation of the Chinese motion picture industry.

Details

Journal of Contemporary Marketing Science, vol. 2 no. 3
Type: Research Article
ISSN: 2516-7480

Keywords

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