Ben Touchette, Morgan Schanski and Seung-Eun Lee
– The purpose of this paper is to examine features of branded entertainment in apparel brands’ Facebook pages based on the conceptual framework of play themes (Zhang, 2010).
Abstract
Purpose
The purpose of this paper is to examine features of branded entertainment in apparel brands’ Facebook pages based on the conceptual framework of play themes (Zhang, 2010).
Design/methodology/approach
A content analysis was performed for 1,443 posts present on 50 apparel brands’ Facebook profile pages in the time period from November 28, 2011 to December 25, 2011.
Findings
The findings provide meaningful insights into apparel brands’ use of Facebook as a social media strategy. The most dominant branded entertainment consisted of photos and advertisements and was directed toward promoting specific products and sales without using a particular play theme. Among the play themes used, play as frivolity, which includes simple and fun activities, was predominant. Overall, apparel brands utilized limited types of branded entertainment on their Facebook pages.
Research limitations/implications
By integrating play themes into branded entertainment, apparel brands can optimize their branded contents on Facebook to connect with consumers and increase consumer motivation to interact with the brand. More specifically, apparel brands that adopt additional play themes other than play as frivolity for their branded entertainment will stand out and cut through the clutter of competitors’ Facebook pages.
Originality/value
No previous research investigated apparel brands’ use of Facebook pages. This study fills the void in the literature by addressing how apparel brands utilize types of branded entertainment on their Facebook profile pages.
Details
Keywords
Marc Wouters, Susana Morales, Sven Grollmuss and Michael Scheer
The paper provides an overview of research published in the innovation and operations management (IOM) literature on 15 methods for cost management in new product development, and…
Abstract
Purpose
The paper provides an overview of research published in the innovation and operations management (IOM) literature on 15 methods for cost management in new product development, and it provides a comparison to an earlier review of the management accounting (MA) literature (Wouters & Morales, 2014).
Methodology/approach
This structured literature search covers papers published in 23 journals in IOM in the period 1990–2014.
Findings
The search yielded a sample of 208 unique papers with 275 results (one paper could refer to multiple cost management methods). The top 3 methods are modular design, component commonality, and product platforms, with 115 results (42%) together. In the MA literature, these three methods accounted for 29%, but target costing was the most researched cost management method by far (26%). Simulation is the most frequently used research method in the IOM literature, whereas this was averagely used in the MA literature; qualitative studies were the most frequently used research method in the MA literature, whereas this was averagely used in the IOM literature. We found a lot of papers presenting practical approaches or decision models as a further development of a particular cost management method, which is a clear difference from the MA literature.
Research limitations/implications
This review focused on the same cost management methods, and future research could also consider other cost management methods which are likely to be more important in the IOM literature compared to the MA literature. Future research could also investigate innovative cost management practices in more detail through longitudinal case studies.
Originality/value
This review of research on methods for cost management published outside the MA literature provides an overview for MA researchers. It highlights key differences between both literatures in their research of the same cost management methods.
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Keywords
This study analyses the supervision policy of Municipal Corporations (MCs) in the Indonesian Muslim community regarding its alignment with the United Nations Sustainable…
Abstract
Purpose
This study analyses the supervision policy of Municipal Corporations (MCs) in the Indonesian Muslim community regarding its alignment with the United Nations Sustainable Development Goals (SDGs).
Design/methodology/approach
As a single case study, purposive sampling was adopted to select a municipal corporation policy issued by Ciamis Regency, West Java, Indonesia. A novel mixed methods approach, combining computer analytics and human intelligence, was introduced to perform text analytics.
Findings
Text mining identified the most frequently occurring words — e.g., ‘perumda’ (municipal corporation), ‘daerah’ (regional), ‘pengawas’ (supervisor), ‘peraturan’ (regulation) — from the sample but found no single word indicating business alignment with SDGs. Further qualitative inductive analysis was conducted, revealing the critical role of MCs’ supervisory boards in business planning, execution, and reporting to align the MC businesses with local SDG initiatives.
Originality/value
Aligning MC business activities with local SDG actions is entirely within the authority of supervisory boards which demands transformational leadership. This research pioneered an innovative blend of computer-assisted techniques and human reasoning to investigate the supervision policies of MCs concerning local SDG actions, with evidence from a Muslim community in Indonesia.