Wayne Seames, Ben Ficek and William Line
The purpose of this paper is to present the quantification of the thermal conductivities and thermal resistances of 12 insulating fabrics extracted from commercial clothing…
Abstract
Purpose
The purpose of this paper is to present the quantification of the thermal conductivities and thermal resistances of 12 insulating fabrics extracted from commercial clothing products under static, simulated sweating, and simulated wind chill conditions.
Design/methodology/approach
Triplicate coded (blind test) samples of each fabric were tested in a modified ASTM 1518‐85 test apparatus enclosed in a cold box capable of temperatures as low as −85°C to determine thermal conductivity and thermal resistance. Sweat and wind chill were also simulated and evaluated.
Findings
One fabric, Vaetrex0, was clearly found to be superior under all conditions to the other 11 fabrics tested. The performance of many of the other fabrics varied when exposed to simulated sweat.
Practical implications
An objective evaluation of fabrics that can assist manufacturers in fabric selection for cold weather clothing manufacture.
Originality/value
The paper provides an extension of the ASTM 1518‐85 method to cold conditions and a unique blind comparison test of commercial clothing fabrics under these extreme conditions.
Details
Keywords
Youngjoon Yu, Jae-Hyeon Ahn, Dongyeon Kim and Kyuhong Park
While prior studies have explored the relationship between visual appeal and purchasing decisions, the role of bookmarking has largely been underemphasized. This research aims to…
Abstract
Purpose
While prior studies have explored the relationship between visual appeal and purchasing decisions, the role of bookmarking has largely been underemphasized. This research aims to address this gap by focusing on the impact of bookmarking on consumer behavior, guided by the cognitive load theory and dual-system theory.
Design/methodology/approach
The authors executed a controlled experiment and analyzed the results using a two-stage regression method that linked visual appeal, bookmarking and purchase intent. Further empirical analysis was conducted to authenticate the authors' proposed model, utilizing real-world mobile commerce data from a clothing company.
Findings
This study's findings suggest that visual appeal influences purchase intent primarily through the full mediation of bookmarking, rather than exerting a direct influence. Furthermore, an increase in colorfulness corresponds positively with visual appeal, while visual complexity exhibits an inverted U-shaped relationship with it.
Originality/value
This study provides novel insights into the choice-set formation process through the theoretical lens of dual-system theory. Additionally, the authors employed an image processing technique to quantify a product's visual appeal as depicted in a photograph. This study also incorporates a comprehensive econometric analysis to connect the objective aspects of visual appeal with subjective responses.