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Article
Publication date: 21 August 2017

Rosana Fuentes Fernández, Frank Vriesekoop and Beatriz Urbano

The purpose of this paper is to gain insights of the use of social media (SM) in the wine industry. The theoretical viewpoint is to analyse wineries’ SM segmentation, targeting…

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Abstract

Purpose

The purpose of this paper is to gain insights of the use of social media (SM) in the wine industry. The theoretical viewpoint is to analyse wineries’ SM segmentation, targeting and positioning (STP) to help the wine industry to improve the effectiveness of SM communication.

Design/methodology/approach

An observational study of Spanish wineries’ SM presence and traffic was carried out during a three-month period in 2013 and repeated in 2016. During this period, a questionnaire was distributed to 196 wineries. Logistic regression was used to model the dichotomous outcome variable of whether a winery “does” or “does not” utilise SM. Additionally, leader wineries were interviewed in April/May 2016 about SM STP.

Findings

The results show that most wineries are starting in SM without a well-defined strategy. The presence of a webpage is significantly related to the use of SM. SM wineries do not segment and can take advantage of digital targeting strategies.

Practical implications

Segmentation and targeting SM can improve the effectiveness of the winery SM activities as well as the winery competitiveness in the wine industry.

Originality/value

This paper is a first step in understanding the value of segmentation SM to reach millennial consumers and the importance of targeting to improve the effectiveness of winery on SM.

Details

International Journal of Wine Business Research, vol. 29 no. 3
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 3 August 2023

Deiyali Angélica Carpio Pacheco, Teresa Briz and Beatriz Urbano

The aim of this research is to explore content, traffic and visibility on four social platforms to boost social visibility.

396

Abstract

Purpose

The aim of this research is to explore content, traffic and visibility on four social platforms to boost social visibility.

Design/methodology/approach

The study explores content, traffic and visibility in the context of Spanish beer brands. A sample of 3,332 beer brands' social media (SM) sites, specifically the four most commonly used platforms amongst Spaniards, was analysed. An inductive content analysis by a panel of experts identified the main contents. A cluster analysis then divided the significantly different beer brand SM sites, and a Kruskal–Wallis test confirmed the significant differences by content and traffic. To determine and predict SM visibility, a binary logistic regression was conducted.

Findings

The findings reveal that traffic is not significantly correlated with social visibility. Moreover, the SM sites with the highest traffic show significant leisure content. Twitter is significantly different network in traffic and content, whilst YouTube is the best for boosting social visibility.

Practical implications

The study's findings constitute valuable information in understanding how content, traffic and visibility are correlated and help in managing brands' public presence and exposure on SM.

Originality/value

This study contributes to the existing literature by exploring four SM platforms (Twitter, Instagram, YouTube and Facebook), two dimensions of SM interactions (traffic and social visibility) and three main focal points of contents (leisure, product and promotion). This research bridges the gap amongst content, traffic and social visibility and ascertains how to gain traffic and boost social visibility.

Details

Management Decision, vol. 61 no. 10
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 June 2016

Beatriz C. Maturana and Ralph Horne

Social integration is an important goal of contemporary urban policy in Chile. Using the concept of conviviality understood as the “art of living in community” (Esteva, 2012)…

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Abstract

Social integration is an important goal of contemporary urban policy in Chile. Using the concept of conviviality understood as the “art of living in community” (Esteva, 2012), this work analyses two socially integrated housing developments in Chile. This paper argues that materially interspersing different socioeconomic groups within housing developments is insufficient on its own to achieve the objectives of social integration espoused in the national urban policy. In particular, it leaves aside community and cultural processes and therefore neglects considerations of inclusion, equity, and conviviality. Furthermore, it is insufficient on its own in meeting sustainable cities and quality of life objectives of the National Urban Development Policy. As a result, we raise critical questions for the implementation of national policy objectives to combat the segregation of cities. The concept of assessing conviviality is proposed as a means to further understand social integration.

Details

Open House International, vol. 41 no. 2
Type: Research Article
ISSN: 0168-2601

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Publication date: 16 November 2020

Beatriz Mella Lira

The research and practices associated to expand the use of active travel have shown extensive benefits on the overall assessment of well-being. However, cycling is still unequal…

Abstract

The research and practices associated to expand the use of active travel have shown extensive benefits on the overall assessment of well-being. However, cycling is still unequal considering age and gender. Therefore, further research is needed for contributing to the wider and more inclusive use of the bicycle for women.

The chapter aims to explore and differentiate the emotive and instrumental subjective well-being (SWB) factors that make cycling especially favourable for women, contributing to their general well-being. The chapter also inquiries about the factors that expand women’s opportunities as consequence of cycling.

The research is focussed in the context of Latin American cities, building on the experience of experts in Santiago, Bogotá, Buenos Aires and Mexico City. These cities have had a substantial increase in urban cycling, and yet low rates of cycling women when compared to men.

The nature of the research is qualitative as it considers semi-structured interviews with 21 women experts from non-governmental organisations, academia, government and cycling organisations. The questions have been framed under the concepts of the SWB, considering emotive and instrumental factors.

The findings show that self-esteem, freedom, empowerment and happiness are some of the emotive factors that have emerged from the analysis of interviews. On the side of instrumental factors, cycling emerges as relevant for women’s care role, entrance to the labour market and for strengthening social relationships leading to the promotion of social capital. Social factors have also emerged, mostly related to the advantages of socialisation, democracy and cycling as a political symbol.

Details

Urban Mobility and Social Equity in Latin America: Evidence, Concepts, Methods
Type: Book
ISBN: 978-1-78769-009-7

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Article
Publication date: 13 July 2021

Yeri Tordecilla Avila, Jana Schmutzler, Patricia Beatriz Marquez Rodriguez and Eduardo Gómez Araujo

This paper aims to evaluate whether entrepreneurs with an innovative product/service are more likely to formally register their businesses. Understanding the decision of business…

682

Abstract

Purpose

This paper aims to evaluate whether entrepreneurs with an innovative product/service are more likely to formally register their businesses. Understanding the decision of business registration as a rational choice of the entrepreneurs, where she weighs the costs versus the benefits of such formalization, the study expands the literature on informal entrepreneurship by looking at the benefit-side rather than the typically evaluated cost-side of an individual cost-benefit evaluation.

Design/methodology/approach

The authors relied on the Global Entrepreneurship Monitor (GEM) adult population survey to evaluate the hypothesis. Specifically, the authors used the GEM data of 2016 for Colombia, covering 2,069 observations (a representative sample at the country level), evaluating the relationship between innovativeness and business registration for the early stage of the entrepreneurial process. Given the nature of our dependent variable, the authors estimated a logistic regression model.

Findings

Different from what the authors hypothesized, they did not find empirical evidence for a positive correlation between an innovative product or service and business registration. Instead, businesses that compete with many others offering the same product/service have a higher tendency to register at the Chamber of Commerce. Contrarily of what might be suspected, opportunity-based entrepreneurship – as opposed to necessity-based – is not a relevant variable when formalizing a business, providing evidence for our hypothesis that necessity-based entrepreneurship cannot be equalized with informal entrepreneurship. Additionally, the authors show that an entrepreneur with higher socioeconomic status is more likely to register his company.

Research limitations/implications

The results provide first exploratory evidence that the benefit evaluation may play a role in formalizing a start-up, thus calling for future research that not only tackles the influence of registration costs and administrative burden but rather looks at the outcome of a cost-benefit analysis. The data imply several limitations which future research should address: variables measuring the innovativeness of the product/service are rather coarse measures and need to be expanded and detailed in future research. Additionally, the authors acknowledge that a relatively high number of missing values may generate a selection bias in our population sample. Finally, because of situating the research in a developing country, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed propositions further.

Practical implications

In a country like Colombia with very high levels of informality, it is necessary that the government fully understands the role of innovation in the formalization process of start-ups. The results indicate that a differentiation of support mechanisms to increase the formalization of businesses according to the different stages of their development may be necessary and that aside from costs, benefits of formalization play a role. A higher level of formality is not only related to economic growth but also much better protection of workers, therefore going beyond the reduction of registration costs and the implied administrative burden should be an additional public policy target for decreasing informality. Finally, the correlation of socioeconomic stratum with the decision to register hints at a varying evaluation of formalization, a point that merits attention by government and academia.

Originality/value

The study shifts the focus from the evaluation of solely costs for business registering as a barrier to start-up formalization to the cost-benefit analysis. The authors propose – and show – that such an evaluation is not generalizable for all kinds of business. Specifically, the authors show that a start-up is more likely to register when it competes with a large number of competitors than when it competes with a smaller number of others offering the same. At the same time, the authors also show that the stage at which the start-up company is at influences the decision to formalize.

Propósito

Este trabajo tiene como objetivo evaluar si los empresarios con un producto/servicio innovador son más propensos a registrar formalmente sus negocios, entendiendo la decisión de registrar el negocio como una elección racional, en la que el emprendedor sopesa los costos frente a los beneficios de dicha formalización. Este estudio amplía la literatura sobre el emprendimiento informal al plantear un análisis enfocado en los beneficios de una formalización del negocio.

Diseño/metodología/enfoque

Se utiliza la encuesta Global Entrepreneurship Monitor (GEM) Adult Population Survey para evaluar nuestras hipótesis. Específicamente, utilizamos los datos del GEM de 2016 para Colombia, cubriendo 2.069 observaciones (una muestra representativa a nivel de país), evaluando la relación entre una oferta innovadora y el registro de negocios para la etapa temprana del proceso emprendedor. Dada la naturaleza de nuestra variable dependiente, estimamos un modelo de regresión logística.

Conclusiones

Contrario a la hipótesis propuesta, no encontramos una correlación estadísticamente significativa positiva entre un producto o servicio innovador y el registro de empresas. En su lugar, las empresas que compiten con muchas otras empresas que ofrecen el mismo producto/servicio tienen una mayor tendencia a registrarse en la Cámara de Comercio. Asimismo, el emprendimiento basado en la oportunidad -en contraposición al basado en la necesidad- no es una variable relevante a la hora de formalizar un negocio, hallazgo en congruencia con a nuestra hipótesis de que el emprendimiento basado en la necesidad no puede equipararse al emprendimiento informal. Además, mostramos que un emprendedor con un estatus socioeconómico más alto tiene una mayor probabilidad de registrar su empresa.

Limitaciones/implicaciones de la investigación

Los resultados obtenidos proporcionan la primera evidencia exploratoria de que la evaluación de los beneficios puede desempeñar un rol en la formalización de una empresa de nueva creación, por lo que se requiere mayor investigación que no sólo aborde la influencia de los costos de registro y administrativos asociados, sino que examine el resultado de un análisis costo-beneficio. Los datos utilizados tienen varias limitaciones que una investigación posterior debería abordar: las variables que miden el carácter innovador del producto/servicio son medidas muy básicas y deben ampliarse y detallarse en futuros estudios. Además, el número relativamente alto de valores perdidos puede generar un sesgo de selección en nuestra muestra empleada. Por último, al situar nuestra investigación en el contexto de un país de desarrollo, los resultados pueden ser poco generalizables. Por lo tanto, futuras investigaciones deberían abordar en detalle los hallazgos presentados.

Implicaciones prácticas y sociales

En un país como Colombia, con niveles muy altos de informalidad, es necesario que el gobierno comprenda plenamente el papel de la innovación en el proceso de formalización de las empresas emergentes. Nuestros resultados indican que una diferenciación de los mecanismos de apoyo para aumentar la formalización de las empresas según las diferentes etapas de su desarrollo puede ser necesario. A su vez, además de los costos, los beneficios de la formalización juegan un papel importante. Un mayor nivel de formalidad no sólo está relacionado con el crecimiento económico sino también con una mejor protección de los trabajadores, por lo que ir más allá de la reducción de los costos de registro y de la carga administrativa implícita debería ser un objetivo adicional de política pública para disminuir la informalidad. Por último, la correlación del estrato socioeconómico con la decisión de registrarse sugiere que la evaluación de formalizarse varía dependiendo del estatus socioeconómico, un punto que merece la atención del gobierno y la academia.

Originalidad/valor

Nuestro estudio desplaza la atención exclusiva en los costos de registro de una empresa, y sus barreras asociadas, hacia el análisis costo-beneficio como parte de la evaluación y decisión de formalización de las nuevas empresas. Proponemos ‐y demostramos‐ que dicha evaluación no es generalizable para todo tipo de empresas. En concreto, demostramos que es más probable que una empresa emergente se registre cuando compite con un gran número de competidores que cuando compite con un número menor de otras que ofrecen lo mismo. A su vez, también mostramos que la etapa de desarrollo en la cual se encuentra la empresa emergente influye en la decisión de formalizarse.

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Article
Publication date: 15 June 2018

Elisabete Sá, Beatriz Casais and Joaquim Silva

By using the Triple Helix model, the purpose of this paper is to uncover the perceptions of nascent entrepreneurs about a university–industry–government collaboration program, in…

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Abstract

Purpose

By using the Triple Helix model, the purpose of this paper is to uncover the perceptions of nascent entrepreneurs about a university–industry–government collaboration program, in particular about the role of each agent to foster rural entrepreneurship; the value and effect of this collaboration; and their own contributions to local development.

Design/methodology/approach

A qualitative case study method is adopted, involving semi-structured interviews with entrepreneurs and secondary data. The text is analyzed using qualitative content analysis.

Findings

The interaction of the Triple Helix partners is perceived as valuable both at the personal and the business levels. One of the most salient results is the value ascribed to the knowledge-rich environment created. Entrepreneurs are aware of their contribution to local development, identifying economic, social and cultural effects.

Practical implications

The research strengthens the importance of the joint efforts of the Triple Helix partners by uncovering a number of outputs from their collaboration, which affect both the entrepreneurs and local development through entrepreneurship.

Originality/value

Previous studies assume that the Triple Helix fosters technological innovation that favors regional development, mainly by adopting a macro-level perspective. This study makes a contribution by furthering the knowledge on the micro-level dynamics of the Triple Helix, through the view of low tech, rural entrepreneurs, considering their context.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 25 no. 4
Type: Research Article
ISSN: 1355-2554

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International Journal of Sociology and Social Policy, vol. 12 no. 4/5/6/7
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 20 January 2025

M. Isabel González-Ramos, Fátima Guadamillas, Beatriz Ortiz and Mario J. Donate

This paper aims to analyse the influence of contextual factors, such as educational, relational and structural support, on psychological dimensions of entrepreneurship �…

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Abstract

Purpose

This paper aims to analyse the influence of contextual factors, such as educational, relational and structural support, on psychological dimensions of entrepreneurship – self-confidence and risk-taking propensity – , and their impact on Entrepreneurial Intention (EI). Further, a gender comparison is conducted on an international sample and analyses the moderating effect of family antecedents (an entrepreneurial parent) on the relationship between relational support and self-confidence and risk-taking propensity.

Design/methodology/approach

We test the research hypotheses using a validated questionnaire in an international context through a survey submitted to 406 professionals from Spain, China and Latin-American countries, who had received entrepreneurial education and completed their studies at least two years beforehand.

Findings

The results show significant gender differences in self-confidence and risk-taking propensity, particularly when the antecedents are educational and structural support to start a business, and we also find differences when we consider an entrepreneurial family member (father, mother) as a moderator in the relationship between relational support and self-confidence, and risk-taking propensity.

Practical implications

The findings shed new light on the overall picture regarding factors contributing to EI and provide valuable implications for the design of entrepreneurship education measures and policies to promote entrepreneurship in a global context.

Originality/value

As a novelty, this paper considers an international sample of professionals, including personal and psychological aspects as potential determinants of EI (in addition to traditional contextual factors), and also an analysis of the effects of entrepreneurial family members on the relational aspects of entrepreneurship that can affect psychological aspects of potential entrepreneurs. It also includes a gender comparison for the hypothesized model.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

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Publication date: 15 February 2021

Paul Jones, Nikolaos Apostolopoulos, Alexandros Kakouris, Christopher Moon, Vanessa Ratten and Andreas Walmsley

Universities are increasingly looking at entrepreneurship as a way to bridge theory and practice. This is important in these challenging times when unexpected events and

Abstract

Universities are increasingly looking at entrepreneurship as a way to bridge theory and practice. This is important in these challenging times when unexpected events and occurrences take place. It is becoming more important for universities to respond in an entrepreneurial manner to new trends to capitalise on learning and research opportunities. The aim of this chapter is to discuss how universities are acting in an entrepreneurial way by responding to educational and social challenges. This will help to understand fruitful new areas of teaching, research, service and engagement that can occur in a university setting based on entrepreneurial thinking.

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

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Article
Publication date: 11 October 2024

Isabel-María García-Sánchez, Beatriz Aibar-Guzmán, Nicola Raimo and Filippo Vitolla

The 2030 Agenda represents a unique and historic opportunity to achieve sustainable development by establishing high-priority issues to be addressed, such as the eradication of…

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Abstract

Purpose

The 2030 Agenda represents a unique and historic opportunity to achieve sustainable development by establishing high-priority issues to be addressed, such as the eradication of extreme poverty, the reduction of inequalities, and inclusive economic growth with decent work for all. This study aims to analyze the commitment of the world’s leading companies to the sustainable development goals (SDGs) set out in this roadmap.

Design/methodology/approach

To provide a dynamic and global view of corporate commitment to the 2030 Agenda, the authors identified the 3,910 companies that have reported on various initiatives related to the SDGs over the period 2019–2022 (15,640 observations), based on the Refinitiv database. The companies that make up the sample are located in 71 countries across eight geographic regions.

Findings

The results show a positive evolution in the actions and initiatives that companies are developing to contribute to the protection of people, the planet, prosperity, universal peace, and access to justice. However, there are differences between regions and countries and between the 17 objectives.

Originality/value

The authors’ approach allows for a detailed understanding of business preferences, how these sustainable business practices contribute to achieving the SDGs in different regions and what contextual factors influence this contribution. In this sense, the analysis of the regional distribution of corporate commitments to the SDGs provides valuable information on the priority areas of focus in different regions of the world.

Details

Measuring Business Excellence, vol. 28 no. 3/4
Type: Research Article
ISSN: 1368-3047

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