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BASF Lacke + Farben AG, Muenster (Federal Republic of Germany) and Tanabe Chemical Industries Co Ltd., Osaka (Japan) have established a joint company for the sale of OEM automotive paints. THe agreement was signed in Osaka by Hrimata Tanabe, President of Tanabe Chemical Industries, and Dr Juergen F Kammer, member of the Board of BASF Lacke + Farben AG.

The main purpose of this paper is to analyze the market entry strategies for companies which are involved with Chemicals in Foods, Agriculture, Irrigation aspects, which equally have cultural effects in different regions.

The case contains a careful analysis of the literature about the Monsanto Company, articles and journals have been reviewed to supply the information on the problems being faced by Monsanto.

The analysis or the suggestions are the view points of the author, basically involving the Transnational approach for such companies. The suggestions or opinions are the responses like “What it could or would have done”, “This should be implemented” and so on so forth.

Since this paper is associated with the suggestions by the author, the only limitation can be personal judgments.

In this respect, the paper combined various aspects of TNCs, Strategy and apply these concepts to the company to proceed in not only home country but also in host countries.

There have been few articles already written with respect to Monsanto, but sole aim of all these articles was to identify the problems faced by Monsanto and criticisms faced by it. But the articles conducts a company analysis, identifies problems and provides possible theoretical solutions in order to overcome the problems.

LETTER FROM AMERICA Valspar Unit to Acquire Cargill The Valspar Corp. has announced that it has reached an agreement with the Federal Trade Commission that will allow its subsidiary, McWhorter Inc., to acquire Cargill Inc.'s Resin Products Division.

This paper aims to contribute to the development of the European Union (EU) regulatory environment for sustainability reporting by analyzing how materiality is defined in the Non-Financial Reporting Directive (NFRD) and Corporate Sustainability Reporting Directive (CSRD) and by examining the added value and challenges of legalizing reporting and materiality requirements from both regulatory and practical company perspectives. It provides insights on whether this is reflected by EU pharmaceutical companies and to what extent companies report information on their materiality analysis process.

Doctrinal analysis was used to examine regulatory instruments. Qualitative document analysis was used to analyze companies’ reports. The added value and challenges were examined using a governance approach. It focused on legalizing reporting and materiality requirements, with a brief extension to corporate management and organization studies.

Materiality has evolved from a vague concept in the NFRD toward double materiality in the CSRD. This was reflected by the industry, but reports revealed inconsistencies in materiality definitions and reported information. Challenges include lack of self-reflection and company-centric perceptions of materiality. Companies should explain how they identify relevant stakeholders and how input is considered in decision-making.

Managers must consider how they conduct materiality assessments to meet society’s expectations. The underlying processes should be explained to increase the credibility of reports. Sustainability reporting should be seen as a corporate governance tool.

This work contributes to the literature on materiality in sustainability reporting and to the debate on the need for a holistic, society-centric approach to enhance the sustainability of companies.

Eagle Industrial Paints of Bridgnorth, Shropshire, has appointed Miss Melanie Pursglove as joint managing director.

This paper aims to describe two manufacturing techniques for selective patterning of Poly‐3‐4‐ethyleneoxythiophene/poly‐4‐sytrensulfonate (PEDOT/PSS) for flexible electronic applications. The paper also includes methods to tailor the electrical conductivity of the patterned polymeric films.

Line patterning and inkjet printing methods were used to pattern PEDOT/PSS onto mechanically flexible substrates including polyethylene terephthalate, polyimide and paper.

PEDOT/PSS thin films with controlled spatial resolution and strong adhesion passing a laboratory Scotch‐tape test were patterned onto flexible substrates using both line patterning and inkjet printing techniques. After annealing, the sheet resistivities of patterned PEDOT/PSS lines increased slightly. Treating the electrodes with ethylene glycol dramatically increased the electrical conductivity.

There has been extensive work on selective deposition of solution processable active materials onto mechanically flexible substrates. Many techniques including line patterning and inkjet printing are currently being used to fabricate devices for flexible electronic applications. However, there is a need for tailoring the electrical conductivity of the patterned polymeric active materials.

In this study, two very cost effective methods for the selective deposition of the water soluble PEDOT/PSS onto flexible substrates with controlled spatial resolution and electrical conductivity are reported.

To investigate the impact of knowledge-intensive FDI in the Chinese pharmaceutical industry, this study analyzes the activity of foreign MNEs operating in this context by exploring their innovative background, the organizational arrangements they use for local knowledge creation and the performance of their local innovative processes. Based on the analysis of the universe of USPTO pharmaceutical patents applied for between 1975 and 2010 and granted to foreign assignees utilizing the work of Chinese inventors, our results show that, while the presence of foreign MNEs in the Chinese pharmaceutical industry entails a strong potential for positive externalities that could enhance the performance of the local innovation system, such externalities do not completely materialize yet, likely because of local actors’ limited absorptive capacity.

Generation Z in Germany – born after 1995 – follows in many ways similar trends to be seen in other countries. Contrary to Generation Y, it is less career-focussed, less keen on financial rewards and less willing to work flexible in a competitive world with total work–life blending. They look for structure, security and feeling good. What is different: Germany is one of the few countries in the world in which Generation Z in many cases can live up to their dreams. Germany has a prospering economy, a stable society and still a good educational system. Most important, for young people, it has an unemployment rate of virtually zero per cent. Therefore, companies definitely must engage in the war for talents and provide Generation Z with a fitting employer value proposition: Generation Z looks for meaningful and exciting work but seeks also meaning and excitement in private lives. In particular, they demand a clear separation of their private lives from their job. All this stands in contrast to the ambitions of the industrial sector in Germany promoting a more Generation Y-type environment with flexibility, agility and work–life blending. This conflict is not dealt with in an open way, since politics and media stand on the side of the large companies. Still, the power of Generation Z is not to be underestimated. Therefore, the chapter leaves it for the future to find out whether the Generation Z or other forces will win.