Kittipong Boonme, Bartlomiej Hanus, Victor R. Prybutok, Daniel A. Peak and Christopher Ryan
The purpose of this paper is to investigate the influence of visual information cues such as a heart icon vs the calories and fat content on the selection of healthy food in…
Abstract
Purpose
The purpose of this paper is to investigate the influence of visual information cues such as a heart icon vs the calories and fat content on the selection of healthy food in fast-food restaurants (FFRs).
Design/methodology/approach
An online survey design providing a fast-food menu was implemented to collect responses from the participants. The survey respondents were recruited from a large South-western university in the USA. The research model was tested using logistic regression.
Findings
Data analysis shows that visual information plays a significant role in healthy food selection in FFRs. The authors findings show that the heart icons have a statistically significant effect on food choices, while calories and fat content information did not affect the participants’ selections vs no information.
Originality/value
Dietary choices and obesity are a serious social concern. This study provides support for the effect of a heart icon symbol on food choice in fast-food selection. The implication is that labelling FFR menus with symbols such as our heart icon will have a positive impact on healthy food selection vs the more usual inclusion of calorie and fat information.
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Keywords
Yu “Andy” Wu, Victor R. Prybutok, Chang E. Koh and Bartlomiej Hanus
Radio frequency identification (RFID) can bring a lot of benefits to supply chain management. However, privacy issues caused by RFID surface constantly and can impede widespread…
Abstract
Purpose
Radio frequency identification (RFID) can bring a lot of benefits to supply chain management. However, privacy issues caused by RFID surface constantly and can impede widespread implementation of RFID. The purpose of this paper is to propose a theoretical model to explicate the construct of concern for information privacy (CFIP).
Design/methodology/approach
The authors review and synthesize the extant and pertinent literature on RFID and privacy issues. Starting with previous theorization of CFIP, its four constituent dimensions are examined – collection, unauthorized secondary use, improper access, and errors – within the context of RFID‐related privacy issues.
Findings
The authors situate CFIP within a nomological model, which advances that: awareness of the RFID technology itself, awareness of information security risks entailed by RFID use, and awareness of privacy protective measures are direct antecedent to CFIP; and CFIP directly influences a person's trust in the RFID technology.
Social implications
Users' concern about privacy is a major impediment to wide‐spread use of RFID. From a societal perspective, the business advantages of RFID technologies should not be gained at the expense of citizens' privacy. This research helps to determine the proper management of privacy issues involved in RFID implementations.
Originality/value
Although there has been some technical discussion of privacy protection measures related to RFID, academic theorization of privacy issues at the human‐societal level is lacking in comparison. With this paper, the authors contribute to remedying this insufficiency.