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Publication date: 4 July 2013

Barry Judd and Chris Hallinan

Purpose – We investigated recent efforts of the Australian Football League (AFL) to reintroduce the sport of Australian Football to post-Apartheid South Africa…

Abstract

Purpose – We investigated recent efforts of the Australian Football League (AFL) to reintroduce the sport of Australian Football to post-Apartheid South Africa. The chapter adopts a critical approach exploring the difference between the rhetoric of reconciliation and its use as a commercial marketing tool and other agendas that may be at play in international expansion.

Design/methodology/approach – The discussion and research findings outlined in this chapter are based on extensive tape-recorded interviews with Anglo-Australian advocates, African converts and Indigenous Australian critics of the claim to reconciliation as well as field notes collected during the time of visits to Johannesburg and Cape Town, South Africa and Alice Springs, Australia.

Findings – Key themes to emerge from the interviews are presented, cohering around issues of identity, as well as personal and community empowerment through sport, together with the claimed uniqueness of Australian Football to achieve reconciliation in Australia and international contexts such as South Africa.

Research limitations/implications – The limitations of using an ethnographic approach are indicated. This research draws on the qualitative and self-reflective approaches that are characteristic of contemporary indigenous studies where the emphasis is on attempts to allow indigenous people and other marginal voices to speak for themselves.

Originality/value – The chapter provides the first scholarly engagement with the expansion of Australian Football in the new South Africa in the context of the politics of indigenous reconciliation.

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Native Games: Indigenous Peoples and Sports in the Post-Colonial World
Type: Book
ISBN: 978-1-78190-592-0

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Native Games: Indigenous Peoples and Sports in the Post-Colonial World
Type: Book
ISBN: 978-1-78190-592-0

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Book part
Publication date: 4 July 2013

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Native Games: Indigenous Peoples and Sports in the Post-Colonial World
Type: Book
ISBN: 978-1-78190-592-0

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Book part
Publication date: 10 November 2016

Chris Hallinan and Steven Jackson

This chapter adopts a reflective approach exploring and setting out the contrasting factors that led to the establishment of the subdiscipline in both countries. The factors…

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This chapter adopts a reflective approach exploring and setting out the contrasting factors that led to the establishment of the subdiscipline in both countries. The factors included the role of key individuals and their respective academic backgrounds and specialisations within each country’s higher education system. Furthermore, attention is given to the particular circumstances in a case analysis comparison of the oldest programs in Aotearoa/New Zealand and Australia. This sheds light upon the factors linked to the disproportionate success profile for the sociology of sport in Aotearoa/New Zealand. An analysis of scholars and programs within each country reveals important differences aligned with the politics of funding and the variety and extent of systematic structures. Additionally, scholars’ specialisations and preferences reveal a broad offering but are primarily linked to globalisation, gender relations, indigeneity and race relations, social policy, and media studies. This work has been undertaken variously via the critical tradition including Birmingham School cultural studies, ethnographic and qualitative approaches and, more recently by some, a postmodern poststructuralist trend. Lastly, along with a brief discussion of current issues, future challenges are set out.

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Sociology of Sport: A Global Subdiscipline in Review
Type: Book
ISBN: 978-1-78635-050-3

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Book part
Publication date: 17 July 2014

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Sport, Social Development and Peace
Type: Book
ISBN: 978-1-78350-885-3

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Book part
Publication date: 4 July 2013

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Native Games: Indigenous Peoples and Sports in the Post-Colonial World
Type: Book
ISBN: 978-1-78190-592-0

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Book part
Publication date: 10 October 2024

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Towards a Pacific Island Sociology of Sport
Type: Book
ISBN: 978-1-83753-087-8

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Book part
Publication date: 8 August 2023

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Athletic Activism
Type: Book
ISBN: 978-1-80262-203-4

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Book part
Publication date: 7 October 2024

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The Mediating Power of Sport
Type: Book
ISBN: 978-1-83753-079-3

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Book part
Publication date: 10 November 2016

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Sociology of Sport: A Global Subdiscipline in Review
Type: Book
ISBN: 978-1-78635-050-3

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