Dale Fodness, Barry E. Pitegoff and Elise Truly Sautter
Discusses the circumstances under which a firm′s customer canbecome its competitor. Examines the threats posed by consumer cooptionand the conditions under which…
Abstract
Discusses the circumstances under which a firm′s customer can become its competitor. Examines the threats posed by consumer cooption and the conditions under which customer‐to‐competitor role switch presents a firm with opportunities. Explores these opportunities within the context of the travel and tourism industry.
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This paper provides an overview of the visiting friends and relatives category in international tourism researchover the last decade. It was delivered as a keynote paper at the…
Abstract
This paper provides an overview of the visiting friends and relatives category in international tourism researchover the last decade. It was delivered as a keynote paper at the international conference, “VFR Tourism: Issues and implications” held at the Victoria University of Technology, Melbourne, Australia, in October 1996.