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Article
Publication date: 17 April 2020

Barkha Bansal and Sangeet Srivastava

Aspect based sentiment classification is valuable for providing deeper insight into online consumer reviews (OCR). However, the majority of the previous studies explicitly…

Abstract

Purpose

Aspect based sentiment classification is valuable for providing deeper insight into online consumer reviews (OCR). However, the majority of the previous studies explicitly determine the orientation of aspect related sentiment bearing word and overlook the aspect-context. Therefore, this paper aims to propose an aspect-context aware sentiment classification of OCR for deeper and more accurate insights.

Design/methodology/approach

In the proposed methodology, first, aspect descriptions and sentiment bearing words are extracted. Then, the skip-gram model is used to extract the first set of features to capture contextual information. For the second category of features, cosine similarity is used between a pre-defined seed word list and aspects, to capture aspect context sensitive sentiments. The third set of features includes weighted word vectors using term frequency-inverse document frequency. After concatenating features, ensemble classifier is used using three base classifiers.

Findings

Experimental results on two real-world data sets with variable lengths, acquired from Amazon.com and TripAdvisor.com, show that the advised ensemble approach significantly outperforms sentiment classification accuracy of state-of-the-art and baseline methods.

Originality/value

This method is capable of capturing the correct sentiment of ambiguous words and other special words by extracting aspect-context using word vector similarity instead of expensive lexical resources, and hence, shows superior performance in terms of accuracy as compared to other methods.

Details

Information Discovery and Delivery, vol. 48 no. 3
Type: Research Article
ISSN: 2398-6247

Keywords

Article
Publication date: 27 August 2019

Barkha Bansal and Sangeet Srivastava

Vast volumes of rich online consumer-generated content (CGC) can be used effectively to gain important insights for decision-making, product improvement and brand management…

Abstract

Purpose

Vast volumes of rich online consumer-generated content (CGC) can be used effectively to gain important insights for decision-making, product improvement and brand management. Recently, many studies have proposed semi-supervised aspect-based sentiment classification of unstructured CGC. However, most of the existing CGC mining methods rely on explicitly detecting aspect-based sentiments and overlooking the context of sentiment-bearing words. Therefore, this study aims to extract implicit context-sensitive sentiment, and handle slangs, ambiguous, informal and special words used in CGC.

Design/methodology/approach

A novel text mining framework is proposed to detect and evaluate implicit semantic word relations and context. First, POS (part of speech) tagging is used for detecting aspect descriptions and sentiment-bearing words. Then, LDA (latent Dirichlet allocation) is used to group similar aspects together and to form an attribute. Semantically and contextually similar words are found using the skip-gram model for distributed word vectorisation. Finally, to find context-sensitive sentiment of each attribute, cosine similarity is used along with a set of positive and negative seed words.

Findings

Experimental results using more than 400,000 Amazon mobile phone reviews showed that the proposed method efficiently found product attributes and corresponding context-aware sentiments. This method also outperforms the classification accuracy of the baseline model and state-of-the-art techniques using context-sensitive information on data sets from two different domains.

Practical implications

Extracted attributes can be easily classified into consumer issues and brand merits. A brand-based comparative study is presented to demonstrate the practical significance of the proposed approach.

Originality/value

This paper presents a novel method for context-sensitive attribute-based sentiment analysis of CGC, which is useful for both brand and product improvement.

Details

Kybernetes, vol. 50 no. 2
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 28 August 2023

Barkha Dhingra, Mahender Yadav, Mohit Saini and Ruhee Mittal

This study aims to conduct a bibliometric analysis to provide a comprehensive picture and identify future research directions to enrich the existing literature on behavioral…

Abstract

Purpose

This study aims to conduct a bibliometric analysis to provide a comprehensive picture and identify future research directions to enrich the existing literature on behavioral biases.

Design/methodology/approach

The data set comprises 518 articles from the Web of Science database. Performance analysis is used to highlight the significant contributors (authors, institutions, countries and journals) and contributions (highly influential articles) in the field of behavioral biases. In addition, network analysis is used to delve into the conceptual and social structure of the research domain.

Findings

The current review has identified four major themes: “Influence of behavioral biases on investment decisions,” “Determinants of home bias,” “Impact of biases on stock market variables” and “Investors’ decision-making under uncertainty.” These themes reveal that a majority of studies have focused on equity markets, and research on other asset classes remains underexplored.

Research limitations/implications

This study extracted data from a single database (Web of Science) to ensure standardization of results. Consequently, future research could broaden the scope of the bibliometric review by incorporating multiple databases.

Originality/value

The novelty of this research is to provide valuable guidance by evaluating the existing literature and advancing the knowledge base on the conceptual and social structure of behavioral biases.

Details

Qualitative Research in Financial Markets, vol. 16 no. 3
Type: Research Article
ISSN: 1755-4179

Keywords

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