Lois Shufeldt, Barbara Oates and Bobby Vaught
The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more…
Abstract
The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and opinions (AIO) questionnaire from 386 respondents provided data to identify five distinct groups of elderly shoppers. Significant differences were found among the five lifestyle clusters with regard to the perceived importance of various factors which influence purchase behavior: price, commercial influences, and personal influences.
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Barbara Oates, Lois Shufeldt and Bobby Vaught
The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more…
Abstract
The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and opinions (AIO) questionnaire from 386 respondents provided data to identify five distinct groups of elderly shoppers. Significant differences were found among the five clusters with regard to the perceived importance of various retail attributes which sell over‐the‐counter drugs: quality of store and personnel, store characteristics, and use of coupons and discounts.
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Jane H. Stanford, Barbara R. Oates and Delfina Flores
Poses the question: do women have different leadership styles fromthose of men? With the current and projected impact of women‐ledbusiness on the world′s economies, this question…
Abstract
Poses the question: do women have different leadership styles from those of men? With the current and projected impact of women‐led business on the world′s economies, this question is an important one. Surprisingly, however, there is an insignificant amount of empirical research into this leadership‐gender debate – most of the contemporary literature is purely conceptual. Therefore, the goal of the present study is to initiate scientific inquiry of this topic. An exploratory investigation of a sample of women business owners and managers was conducted to examine their leadership styles. From this preliminary study, utilizing the qualitative research methodology of content analysis, a heuristic model of female leadership is developed.
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Margaret‐Anne Lawlor and Andrea Prothero
The aim of this article is to explore children's understanding of television advertising intent.
Abstract
Purpose
The aim of this article is to explore children's understanding of television advertising intent.
Design/methodology/approach
A different perspective on advertising intent is offered in this paper, as evidenced in an interpretive study of Irish children, aged between seven and nine years. A qualitative approach was employed, involving a series of focus group discussions and in‐depth interviews with 52 children.
Findings
The findings indicate that the participating children view advertising as serving interests including, but not limited to, the advertiser. The existence of other interested parties is suggested by the children, namely the agendas of viewers and television channels. The authors assert that these children view advertising as being larger and more complex than the advertiser's perspective, which has been the traditional focus in the extant research.
Originality/value
Adopting an advertising literacy perspective, the authors seek to explore children's “reading” and understanding of advertising. Advertising literacy is an approach to understanding advertising that has not received substantial attention in the child‐advertising literature. The literature to date has tended to focus on the following question – do children understand the persuasive intent of advertising? This question is suggestive of a “yes/no” answer. In contrast, the authors view the concept of understanding as being more complex and multi‐faceted, and accordingly, seek to develop this concept by way of a classification that suggests four different levels of understanding that children may exhibit towards advertising
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What is it about academia anyway? We profess to hate it, spend endless amounts of time complaining about it, and yet we in academia will do practically anything to stay. The pay…
Abstract
What is it about academia anyway? We profess to hate it, spend endless amounts of time complaining about it, and yet we in academia will do practically anything to stay. The pay may be low, job security elusive, and in the end, it's not the glamorous work we envisioned it would be. Yet, it still holds fascination and interest for us. This is an article about American academic fiction. By academic fiction, I mean novels whosemain characters are professors, college students, and those individuals associated with academia. These works reveal many truths about the higher education experience not readily available elsewhere. We learn about ourselves and the university community in which we work.
Jennifer W. Shewmaker and Stephen Baldridge
In the spring of 2018, Abilene Christian University’s College of Education and Human Services created a task force to explore opportunities for an integrated program of…
Abstract
In the spring of 2018, Abilene Christian University’s College of Education and Human Services created a task force to explore opportunities for an integrated program of interprofessional education through both curriculum and experiential learning. In the fall of 2019, the program was launched with a shared case study assignment and simulation across 13 courses from all five departments within the college and the School of Nursing, allowing students to develop important interdisciplinary practice skills. Over 400 students were involved in the experiential learning activity across two years. In the spring of 2020, the program launched three interdisciplinary courses, focused on developing interdisciplinary skills and knowledge in the areas of ethics, vocation, and practice skills through further simulation. In this chapter, the authors will describe the development, implementation, and outcomes of this innovative curriculum, along with the challenges and benefits of implementing an innovative curriculum across a college. Challenges discussed will include consideration of traditional higher education structures and the need for flexibility and adjustment to allow for innovation.
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Keywords
- Interprofessional education
- innovation
- educational innovation
- college wide curriculum
- creativity
- higher education
- innovation in higher education
- collaboration
- cross college collaboration
- integrated program
- experiential learning
- simulation
- IPE
- interdisciplinary practice
- interdisciplinary practice skills
- interprofessional ethics
- interprofessional practice skills
- COVID-19
- life long learning
- skill-based training
- health sciences
- health science professional training
- healthcare training
- interprofessional education curriculum
- interprofessional education simulation
Barbara Coyle McCabe and Christopher Stream
Public dislike of taxes led to tax revolt and tax reform. Despite the connection between tax attitudes and tax policy, relatively little is known about public attitudes toward…
Abstract
Public dislike of taxes led to tax revolt and tax reform. Despite the connection between tax attitudes and tax policy, relatively little is known about public attitudes toward taxes over time, and how public opinion either shapes or is shaped by changes in tax policy. We examine the link between opinion and changes in tax policy in Florida, where the public’s view of sales and property taxes was surveyed consistently from 1979-1997, a time when both taxes changed significantly. This combination of tax reform and survey data allows us to observe the pattern of public opinion before, during, and after changes in tax policy, and to draw inferences about whether public opinion leads or lags state action, while examining common explanations for individual differences in opinion. Among other things, our results indicate that the portrait of an anti-tax populace is overdrawn and that the pattern of opinion differs for each tax.
Cities’ reliance on property taxes has declined since the 1970s. This shift has been attributed to state rules enacted in the wake of the tax revolt and intended to curb property…
Abstract
Cities’ reliance on property taxes has declined since the 1970s. This shift has been attributed to state rules enacted in the wake of the tax revolt and intended to curb property taxes. The extent to which state limits on property taxes have affected their cities’ revenues is unclear. This study examines competing explanations for the change in city property tax reliance among states. Pooled cross-sectional time series analysis is used to assess how much state limits or other factors account for changes in property tax reliance over time. The results of this analysis challenge state limitations’ long-term effects.