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This study examined how consumer response to corporations that take a stand (or not) on social/political issues – varied by “fit” between the company and the advocated issue – was mediated by perceptions of the motives for the advocacy.

A 2 (corporate stand: stand v. no stand) × 2 (company-issue fit: high v. low) experiment was conducted with a nationally representative sample of 1,204 U.S. adult consumers.

The study found that the effect of corporate stand taking on perceived corporate hypocrisy was moderated by company-issue fit. Also, companies were viewed as more hypocritical when taking a stand on an issue that was less relevant to the company’s business, despite the CSA being seen as being values-driven.

The study provides guidelines for companies to determine when and whether to take a stand on a CSA issue. Particularly, the results suggest that values promotion is not the sole determinant of successful CSA and that company-issue fit should be taken into account for a more comprehensive assessment of the given CSA.

Gives a bibliographical review of the finite element meshing and remeshing from the theoretical as well as practical points of view. Topics such as adaptive techniques for meshing and remeshing, parallel processing in the finite element modelling, etc. are also included. The bibliography at the end of this paper contains 1,727 references to papers, conference proceedings and theses/dissertations dealing with presented subjects that were published between 1990 and 2001.