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Article
Publication date: 23 July 2020

Barbara Del Bosco, Roberto Chierici and Alice Mazzucchelli

This paper investigates the user entrepreneurship process in the video game industry, and how this process is influenced by the interactions between user entrepreneurs and…

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Abstract

Purpose

This paper investigates the user entrepreneurship process in the video game industry, and how this process is influenced by the interactions between user entrepreneurs and communities.

Design/methodology/approach

The paper presents an exploratory multiple case study on 17 firms founded in the video game industry by Italian users.

Findings

The findings show that in most of the cases analysed, innovation by users precedes identification of the entrepreneurial opportunity. This research identifies three categories of communities that provide different forms of support to user entrepreneurs: communities of (1) gamers/users, (2) developers/innovators and (3) entrepreneurs. Given the different role played, the three categories of communities have a different relevance during the various phases of the innovation and entrepreneurial path: communities of gamers/users and of developers/innovators affect innovation development and opportunity identification, while communities of entrepreneurs help users to evolve from opportunity recognition to the start-up of a firm.

Originality/value

This study investigates the video game industry, a context in which user entrepreneurship is under-researched and that is characterized by the intangible nature of the products (while previous studies have mainly focused on physical goods). It contributes to extant literature by revealing that, at the beginning of the end-user entrepreneurial process, there may be not only unmet needs but also “excitement-driven” innovations. Moreover, by analysing the whole entrepreneurial path, the study shows how three categories of communities (gamers/users, developers/innovators and entrepreneurs) provide different forms of support to user entrepreneurs in the different phases of the entrepreneurial process.

Details

Journal of Small Business and Enterprise Development, vol. 27 no. 4
Type: Research Article
ISSN: 1462-6004

Keywords

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Article
Publication date: 16 November 2022

Barbara Maggi, Claudia Pongelli and Salvatore Sciascia

Although research on family firms (FF) internationalization has seen a boom over the past 30 years, the understanding of how FFs internationalize with equity modes is still…

537

Abstract

Purpose

Although research on family firms (FF) internationalization has seen a boom over the past 30 years, the understanding of how FFs internationalize with equity modes is still fragmented. Indeed, the majority of extant literature on this topic identifies internationalization with export, overlooking the alternative equity-based entry modes FFs have when entering a foreign country. The purpose of this paper is to fill this gap with a framework-based systematic literature review on the topic to improve the understanding of this phenomenon and propose a way forward.

Design/methodology/approach

This study conducted a framework-based systematic literature review of 93 papers published between 1993 and 2021.

Findings

This study adds to the current debate on FFs internationalization by integrating previous review efforts with a deeper investigation of FFs’ equity-based entry modes. This study contributes to this body of knowledge in the family business research by synthetizing and systematizing extant literature with a framework-based approach from the international business (IB) field. In so doing, this study builds a stronger link between these two areas of research. Finally, research gaps and promising research avenues for future studies are also presented.

Originality/value

This study responds to the call to create a dialogue between the FFs and IB fields by systematizing the extant body of knowledge and integrating the FF literature with one of the most widely used frameworks (Pan and Tse, 2000) on entry modes in the IB domain.

Details

Multinational Business Review, vol. 31 no. 1
Type: Research Article
ISSN: 1525-383X

Keywords

Available. Content available
Book part
Publication date: 29 October 2024

Free Access. Free Access

Abstract

Details

Intercultural and Inclusive Education in Latin America
Type: Book
ISBN: 978-1-83753-141-7

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Article
Publication date: 28 April 2020

Federico Nassivera, Gianluigi Gallenti, Stefania Troiano, Francesco Marangon, Marta Cosmina, Paolo Bogoni, Barbara Campisi and Matteo Carzedda

This paper aims to investigate the wine consumption among young people belonging to the so-called millennial generation

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Abstract

Purpose

This paper aims to investigate the wine consumption among young people belonging to the so-called millennial generation

Design/methodology/approach

This study uses a questionnaire and a choice experiment (CE) with a multinomial logit model (MNL), implementing a random parameter logit model (RPL), to investigate the attitudes of millennials towards wine consumption, their purchasing behaviours and their willingness to pay for attributes of the products; in particular regarding the follwing: region of origin, “winescape”, certification, carbon footprint claim and price.

Findings

Millennials appear to drink wine less frequently; they consume it more often in social on-premise settings, having a slightly higher willingness to pay and preferring carbon-neutral brands when choosing wine.

Research limitations/implications

The limitation of this research was the analysis of a simulated situation where consumers declared their intention to purchase and not the effective purchase behaviour in the market.Further research should investigate wider millennials groups, also using the new media communication tools that characterise the communication behaviour of Generation Y. In this way, it would be possible to interview a millennial group at the national or international level.

Practical implications

The research identifies some characteristics of millennials’ habits that can take into account the strategies of wine companies in order to develop a constructive relationship with Generation Y in Italy.

Social implications

This research contributes to knowledge regarding the wine consumption habits of Italian millennials.

Originality/value

This paper applies discrete choice models to consumption situations in order to analyse millennials' preference and their willingness to pay for some innovative attributes of wine, in particular the carbon footprint.

Details

British Food Journal, vol. 122 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

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Case study
Publication date: 6 December 2019

Sara Benetti and Roy Zúñiga

This case is to familiarize students with the peculiarities of social enterprises (SEs). They would be able to recognize that SEs are hybrid organizations that merge a social…

Abstract

Learning outcomes

This case is to familiarize students with the peculiarities of social enterprises (SEs). They would be able to recognize that SEs are hybrid organizations that merge a social purpose with the managerial logics of business ventures. Because of this dual nature, social entrepreneurs need to balance their social aim and the financial viability of the project when analyzing different ways to grow the business, as well as understand and address internal tensions that arise because they have to deal with diverse stakeholders. At the end of the analysis, students would have clear that social and commercial ventures respond to different logics, and therefore, require different managerial models.

Case overview/synopsis

Andrea Meoño was the founder of Hope Home, a center for early childhood education in San José, Costa Rica. The goal of the center was to provide education and daily care to children of disadvantaged families, especially single mothers for whom it was a real challenge to maintain a permanent job to sustain their children, and at the same time, provide them with adequate care and attention. After five years of operating the center, Andrea had to figure out the best way to grow her business, ensuring financial sustainability while keeping true to her original purpose of helping vulnerable mothers by providing their children with excellent educational opportunities.

Complexity academic level

Master’s and Master of Business Administration students taking a course on social entrepreneurship.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship

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