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Article
Publication date: 31 December 2001

Barbara DeSanto

Practitioners provide valuable resource for students through sharing their workplace experiences with them as guest lecturers in classrooms. Practitioners often take advantage of…

209

Abstract

Practitioners provide valuable resource for students through sharing their workplace experiences with them as guest lecturers in classrooms. Practitioners often take advantage of these opportunities to share real‐life situations and problems with students. This scenario, often called telling “war stories”, contains the precious raw materials for effectively developing a case study. This paper provides a framework through which practitioners can structure their storytelling to involve students actively in the exchange while students can organise the practitioner’s lessons using a guide to illustrate and evaluate the lessons present in each practitioner’s experiences.

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Journal of Communication Management, vol. 6 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 31 December 2004

Barbara DeSanto and Danny Moss

This paper explores the nature of managerial work in the public relations context drawing comparisons with the way mainstream management research has defined the main elements and…

1975

Abstract

This paper explores the nature of managerial work in the public relations context drawing comparisons with the way mainstream management research has defined the main elements and processes of management within organisations. The paper begins with a critical review of the public relations and management literatures relating to managerial work and behaviour, highlighting the distinctively different approaches taken by public relations and management scholars in defining the nature of managerial work and behaviour. The paper goes on to present the findings of a qualitative investigation into the role and work patterns of practitioners occupying senior positions in cross sections of both US and UK organisations. The study identifies a number of common elements in pattern of “managerial” work performed by both UK and US‐based practitioners. The study also reveals the extent to which senior practitioners participate as members of the dominant coalition within their organisations and contribute to strategic decision making. The paper concludes by reflecting on the adequacy of existing definitions and understanding of the managerial dimension of the role played by practitioners within organisations.

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Journal of Communication Management, vol. 9 no. 2
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 April 2000

Barbara J. DeSanto

This paper discusses the contribution psychographics can make to the public relations process. While marketers and advertisers rely on building up groups through individuals'…

987

Abstract

This paper discusses the contribution psychographics can make to the public relations process. While marketers and advertisers rely on building up groups through individuals' consumer purchasing behaviour, public relations practitioners have traditionally assessed different groups' public opinion to provide guidance in developing communication. Psychographics offers practitioners a dimension between the individual and the group choices that takes into consideration the individuality of the marketing/advertising approach and the group mentality of the public opinion process. Correctly researched, psychographics can also add attitudinal and behavioural information to traditional demographic categories, allowing practitioners to tailor communication to match the attitudes and perceptions of their target publics. The key, of course, to making effective use of psychographics is carefully constructing the research to generate the genuine responses that accurately reflect target publics' feelings, motivations and values.

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Journal of Communication Management, vol. 4 no. 4
Type: Research Article
ISSN: 1363-254X

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Book part
Publication date: 21 October 2019

Tommaso Vallone, Stefano Elia, Peder Greve, Lisa Longoni and Daniele Marinelli

We study the relationship between firms’ top management teams (TMT) and internationalization complexity. We consider the effect of three different sets of TMT characteristics �…

Abstract

We study the relationship between firms’ top management teams (TMT) and internationalization complexity. We consider the effect of three different sets of TMT characteristics – international business orientation intensity, education intensity, and team diversity – on three different and increasingly complex facets of internationalization - international markets intensity, international operations intensity and international country diversity. We argue that more international, highly-educated and diverse TMTs are better able to face the complexity derived from international competition. The results of our empirical analysis show that TMTs having foreign managers or managers with international experience are more likely to be in charge of firms facing higher international operations intensity. Conversely, more educated and more diverse TMTs are associated with complexity deriving from international diversification.

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International Business in a VUCA World: The Changing Role of States and Firms
Type: Book
ISBN: 978-1-83867-256-0

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Article
Publication date: 13 November 2017

Latisha Reynolds, Amber Willenborg, Samantha McClellan, Rosalinda Hernandez Linares and Elizabeth Alison Sterner

This paper aims to present recently published resources on information literacy and library instruction providing an introductory overview and a selected annotated bibliography of…

7222

Abstract

Purpose

This paper aims to present recently published resources on information literacy and library instruction providing an introductory overview and a selected annotated bibliography of publications covering all library types.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations and other materials on library instruction and information literacy published in 2016.

Findings

The paper provides information about each source, describes the characteristics of current scholarship and highlights sources that contain unique or significant scholarly contributions.

Originality/value

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 45 no. 4
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 2 August 2011

Donald K. Wright

The purpose of this paper is to provide a critical analysis of the history and development of public relations education in the USA and Canada.

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Abstract

Purpose

The purpose of this paper is to provide a critical analysis of the history and development of public relations education in the USA and Canada.

Design/methodology/approach

The research methodology used for this paper is the historical/critical analysis approach.

Findings

This paper finds more differences than similarities between public relations educational development in the two countries. The first PR course at a US university was taught at the University of Illinois in 1920 and the first US degree program was offered by Boston University in 1947. The first Canadian university PR course was taught at McGill University n 1948 and the first university degree was offered by Mount Saint Vincent University in 1977. Although PR courses and degrees are offered at a small number of élite US universities, the greatest recent PR curriculum development has been at smaller, second‐ or third‐tier institutions. While a few Canadian universities offer courses and degree programs in the field, most of Canada's recent PR program growth has been at colleges rather than at universities.

Practical implications

Rightly or wrongly, academic institutions often look to North America for direction when it comes to establishing and developing public relations education programs. A number of factual inaccuracies about public relations education history have frequently surfaced in books and journal articles. This paper corrects a number of those inaccuracies and in doing so improves public relations scholarship.

Originality/value

A thorough review of the literature suggests that this paper represents the only journal‐length piece about the history and development of public relations education in Canada and the USA.

Details

Journal of Communication Management, vol. 15 no. 3
Type: Research Article
ISSN: 1363-254X

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