This research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands.
Abstract
Purpose
This research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands.
Design/methodology/approach
The empirical research framework was developed by synthesising the past literature on masstige marketing and brand extension. Data was collected using a survey questionnaire from 396 respondents availing M-Wallet. Structural equation modelling was used to validate the brand revitalization attributes; further, the binary logistic regression model examined the effect of revitalization attributes on the chance of increasing customer's perception of masstige.
Findings
The exploratory study suggested brand image, service quality and value for money pricing as essential attributes to revitalize mass brands into masstige brands; furthermore, path analysis validated the positive effects of these attributes on the perception of masstige. The proposed binary logistic regression model suggested brand image as sensitive attributes, increasing the odds ratio by 9.39 times in favour of perceiving brand as masstige followed by the perceived service quality that is 5.87 times. The prediction capability of the proposed binary logistic regression model is found to be 96%.
Practical implications
The methodology of this study provides the basis for future researchers to advance research on masstige. This study will assist the marketers of mass brands to make better marketing decisions related to how masstige image can be sustained or a new or less known brand can be revitalized into a prestigious brand.
Originality/value
This study is the first to provide empirical evidence of how the mass brand can be revitalised as masstige brands by considering image, quality and price attributes.
Details
Keywords
Jerald Ozee Fernandes and Balgopal Singh
The higher education system has been entrusted globally to provide quality education, especially to the youth, and equip them with required skills and capabilities. The…
Abstract
Purpose
The higher education system has been entrusted globally to provide quality education, especially to the youth, and equip them with required skills and capabilities. The visionaries and policymakers of the countries around the world have been working relentlessly to improve the standard of the higher education system by establishing national and global accreditation and ranking bodies and expecting measuring performance through setting up accreditation and ranking parameters. This paper focuses on the review of Indian university accreditation and ranking system and determining its efficacy in improving academic quality for achieving good position in global quality accreditation and ranking.
Design/methodology/approach
The study employed exploratory research approach to know about the accreditation and ranking issues of Indian higher education institutions to overcome the challenges for being globally competitive. The accreditation and ranking parameters and score of leading Indian universities was collected from secondary data sources. Similarly, the global ranking parameters and scores of these Indian universities with top global universities was explored. The performance gaps of Indian university in global academic quality parameter is assessed by comparing it with scores of global top universities. Further, each domestic and global accreditation and ranking parameters have been taken up for discussion.
Findings
The study identified teaching and learning, research and industry collaboration as common parameter in the accreditation and ranking by Indian and global accreditation and ranking body. Furthermore, the study revealed that Indian accreditation and ranking body assess leniently on parameters and award high scores as compared to rigorous global accreditation and ranking practice. The study revealed that “research” and “citations” are important parameters for securing prestigious position in global ranking, this is the reason Indian universities are trailing. The study exposed that Indian academic fraternity lack prominence in research, publication and citations as per need of global accreditation and ranking standards.
Research limitations/implications
The limitation of this study is that it focused only on few Indian and global accreditation and ranking bodies. The future implication of this study will be the use of methodology designed in this study for comparing accreditation and ranking bodies’ parameters of different continents and countries in different economic development stages i.e. emerging and developed economies to know the disparity and shortcomings in their higher education system.
Practical implications
The article is a review and comparison of national and global accreditation and ranking parameters. The article explored the important criteria and key indicators of accreditation and ranking that would provide an important and meaningful insight to academic institutions of the emerging economies of the world to develop its competitiveness. The study contributed to the literature on identifying benchmark for improving academic and higher education institution quality. This study would be further helpful in fostering new ideas toward setting up of contemporary globally viable and acceptable academic quality standard.
Originality/value
This is possibly the first study conducted with novel methodology of comparing the Indian and global accreditation and ranking parameters to identify the academic quality performance gap and suggesting ways to attain academic benchmark through continuous improvement activity and process for global competitiveness.
Details
Keywords
Introduction: Healthcare facilities have witnessed deterioration, limited employee engagement, and communication gaps due to a lack of wireless technology. The Internet makes work…
Abstract
Introduction: Healthcare facilities have witnessed deterioration, limited employee engagement, and communication gaps due to a lack of wireless technology. The Internet makes work and life quicker and more intelligent. The Internet of Things (IoT) is a scheme of interconnection equipped with unique identifiers in recent years. Artificial intelligence (AI) and IoT advancement allow employees to develop competent and predictive services and solutions in human resource (HR) practices. This chapter has been formulated to summarise and classify the existing research and better understand the past, present, and future of employee engagement by improving IoT interrelated devices in the healthcare industry.
Purpose: This study aims to categorise and overcome the challenges involved in HR practices. Effectively embracing IoT application-connected devices in the healthcare industry can enhance human resources management’s (HRM) role and measure performance assessment to improve employee engagement and productivity.
Methodology: In this study, the authors develop propositions dependent on a theory-based review. A systematic analysis was applied to minimise the challenges of HRM. The subject-related articles from different journal sources, like Scopus, Emerald, Web of Science, Springer, etc., were analysed based on engagement criteria. It was graphically recorded in a collective and informative way to emphasise the review outcomes. The study has presented the positive impacts of AI and IoT on engagement in health care.
Summary: This chapter accumulated theory-based knowledge about healthcare employee engagement and how IoT-based technology like AI can optimise employees’ engagement effectively. Further, it draws comparative benefits for a workforce to execute performance advancements and create future progressive aspects for healthcare employees.
Details
Keywords
The purpose of this paper is to determine the current state of play for workplace diversity disclosures, specifically disability by investigating the recently revised Australian…
Abstract
Purpose
The purpose of this paper is to determine the current state of play for workplace diversity disclosures, specifically disability by investigating the recently revised Australian Securities Exchange (ASX) Corporate Governance Principles and Recommendations.
Design/methodology/approach
Case study methodology using documentary analysis techniques.
Findings
With gender diversity recommendations introduced in 2010 based on the business case perspective, the process of revising the ASX Corporate Governance Principles and Recommendations provided an opportunity for the ASX to expand its diversity focus, with disability diversity specifically identified in the draft third edition. However, the key amendments were subsequently removed when the approved edition was released in 2014 with justification provided on the grounds that disability is a social issue, not a corporate governance issue. Through a widening of the corporate governance lens beyond the business case perspective, this paper calls for a re-imagining of corporate governance to incorporate an ethical viewpoint on diversity.
Social implications
Disability diversity disclosure is merely the first step towards reform in helping to bring about deep change within organisations. Without both administrative reform and institutional reform, any future revisitation of the disability disclosure recommendations may become little more than a “tick the box” approach.
Originality/value
The paper is unique in reviewing the ASX Corporate Governance developmental processes towards workplace disability in its recently revised edition.