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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000650. When citing the article, please cite: B.R. Garland, D.E. McGuinness, (1992), “A Study of Price Accuracy in the New Zealand Supermarket Industry”, European Journal of Marketing, Vol. 26 Iss 10 pp. 53 - 64.

The advent of optical scanning technology at supermarket checkouts has meant the replacement of item pricing by shelf pricing and an accompanied concern about price accuracy. An empirical study of 86 New Zealand supermarkets compared the shelf or item price of goods with their purchase price to determine the number of errors and their monetary value. These errors, in the form of overcharges or undercharges to the consumer, are affected by several supermarket and environmental variables. Fewer errors were made in scanning stores, although the monetary value of these errors did not differ significantly from non‐scanning stores. Sale price goods had a higher error rate than regularly priced goods, and price accuracy also varied by store ownership, food retail group membership, the day of week, and time of day. The implications of these findings are discussed and it is shown that the New Zealand supermarket industry is sustaining substantial losses from price accuracy.

It is of practical importance to measure and control the morphological state of thin film superconductors. Properties such as critical current, magnetic response and high frequency response are significantly affected by the microstructure of granular thin film specimens. A simple and functional method, magnetically modulated resistance, is described for assessing the granularity of superconductors.

Using life history interviews with 10 college-educated Deaf women, this chapter investigates how the women saw themselves “between worlds” and how they balanced being both workers and mothers. While considering Gabel and Peters’ (2004) call for a theory of resistance in the field of disability studies along with Garland-Thomson (2004) who argues for a feminist disability studies theory, the author argues that when theorizing about the construction of a worker, which is a fluid identity, it is necessary to consider notions of gender along with ability and to note places where individuals resist stereotypes placed on them by the larger society. The women of this study resisted ideas of deafness as a “disability” and did things to show they were a linguistic minority and part of the Deaf community. Teaching, in certain contexts, was a place where they educated people about their deafness and became, in their words, “lifetime educators.” Those who worked in hearing offices developed strategies such as being lifetime educators, self-advocates, volunteering in these offices, and often denying a part of their Deaf identity.

The purpose of this general review paper is to provide a comparison and evaluation of the treatment of pricing by the disciplines of economics and marketing.

It is from three perspectives that the marketing and economics approaches to pricing are reviewed, namely, buyers' response to price, firm's determination of price, and industry‐ or economy‐wide role of price.

A comparative review of the relevant marketing and economics literature shows that there are important differences between the two disciplines in their treatment of pricing. Marketing demonstrates a richer and more empirically based treatment of the pricing issue from the buyer's perspective, while economics is unchallenged from the economy‐wide perspective. The differences found between the marketing and economics approaches to pricing are mostly due to their different historical origins, primary concerns and doctrinal evolution. In contrast, interdisciplinary loans especially from behavioral science have made possible considerable advances in marketing, particularly in the understanding of the buyer's perspective.

Previous reviews of the pricing literature do not attempt to provide a direct comparison and evaluation and offer no explanation for the observed differences among the economics and the marketing disciplines regarding their treatment of the pricing issue. The value and originality of the current paper lies in the fact that it represents the first attempt to provide such a comparison and evaluation.

The purpose of this paper is to investigate what may influence participation in mobile collaborative consumption (CC). In particular, the authors investigate the effects of individual sociability and psychological antecedents including enjoyment, social connection, altruistic motivation, reputation, trust and embarrassment on the participation intention in this emerging phenomenon, as well as their relationships.

Survey approach was employed to validate the research model.

Hedonic factor, i.e. enjoyment, and social-related factors including altruistic motivation, reputation and embarrassment emerge as important antecedents of participation in mobile CC. On top of these factors, individual sociability plays an important role, by acting as a direct antecedent of the dependent variable, while also influencing their perceived greater altruistic motivation and reputation from participating in the CC. Yet, sociability has no significant effect on perceived enjoyment and embarrassment associated with the activity, suggesting that addressing these factors may encourage individuals with low sociability to participate.

This study taps into mobile technology to support CC in daily consumption activities, and highlights the factors that influence people’s participation in such activities. More importantly, the findings suggest that while it is more likely for individuals with high sociability to participate in this emerging form of social activities, for consumers with low sociability, addressing the enjoyment aspect and embarrassment issue of the activities may nonetheless promote their participation.

This paper aims to clarify the effect of attitudinal ambivalence on resistance to anti-smoking persuasion through information processing styles. It was hypothesized that a high smoker’s ambivalence, induced by an anti-smoking persuasive message, triggers among smokers both a reflective and a non-reflective information processing. In turn, both the information processing styles were supposed to be predictors of the resistance to anti-smoking persuasion.

An experiment and a survey were conducted on a random sample of 347 smokers in this regard.

The findings indicated that smokers feel ambivalent toward anti-smoking messages in print ads and tend to process them both analytically and superficially. Also, it seems that only the analytical processing triggers resistance to anti-smoking persuasion.

The author reports on the importance of attitudinal ambivalence and information processing in the resistance to anti-smoking persuasion process. The paper should be of interest to readers in the areas of health communication and social marketing. This work seems to be important to the extent that few works have highlighted the causal and linear effect of a persuasive anti-smoking message on smokers’ ambivalence, information processing and resistance to persuasion. The findings in this paper seem interesting insofar, as they show the importance of the negative emotional appeal in the ambivalence, analytical information processing and resistance triggering.

This study aims to discuss the impact that environmental consciousness and green intellectual capital had on competitive advantage. The study adopted green intellectual capital as an intervening variable to gain insight into how environmental consciousness indirectly affects competitive advantage.

A questionnaire survey on the environmental consciousness and intellectual capital management of Taiwan's manufacturing firms was conducted, and 227 samples were analyzed. The research model investigates the relevant relationships among the constructs by using a structural equation modelling approach.

Research results reveal that environmental consciousness had an indirect impact on competitive advantage through investment in green intellectual capital. It was thus known that green intellectual capital is a mediator of the relationship between environmental consciousness and competitive advantage.

This paper may serve as a reference for firms mapping out future environmental policies and provide an input of various perspectives and arguments into the discipline of green management.

Significant number of consumers in Australia patronizes non‐scanning stores in spite of not being issued itemized receipts for the goods they purchase. In order to understand the attitude of consumers to receipts that give only limited information, shoppers exiting non‐scanning stores were surveyed for their use of purchase receipts. This study compares consumers' use of purchase receipts issued by non‐price scanning stores and those issued by price scanning stores. It appears that shoppers are largely indifferent to the details on the purchase receipt except when they are concerned with returning or exchanging the item(s) purchased.