The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains…
Abstract
The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.
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Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover…
Abstract
Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.
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SEVERAL libraries lately have published reports. They are almost unanimous in recording a circulation of books that increases with every month. When we consider the conditions…
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SEVERAL libraries lately have published reports. They are almost unanimous in recording a circulation of books that increases with every month. When we consider the conditions under which the work is being done this result is more than remarkable. We do not endeavour, as so many writers do, to explain: there are no unemployed with vacant hours to fill, no lack of theatres, cinemas and there is the tremendous distraction of the war itself—now rising to its gigantic climax. These are factors alleged to be inimical to libraries but never proven to be so. The cardinal fact stands out that in the most critical and obsessing hours in human history the use of the public library was greater than at any other time.
George J. Avlonitis and Bert G.S. James
Questions the tendency to associate the product‐elimination decision only with ‘weak’ products, in addition to the desirability/relevance of comprehensive and systematic product…
Abstract
Questions the tendency to associate the product‐elimination decision only with ‘weak’ products, in addition to the desirability/relevance of comprehensive and systematic product elimination procedures and the necessity for formal product elimination programmes. Points out, however, that herein the objective is not to pour a critical scorn on basically useful guidelines and valuable work, nor is it to propose a new theory. Focuses on rational, formal, ethical and dynamic aspects of the product elimination process and bases the study on three stages: a pilot study; an interview survey which involved 20 in‐depth company interviews, ranging from two days to one week duration each; and a mail survey, which resulted in 94 completed mail questionnaires — which constitutes a 31 per cent response rate. Sums up by indicating that the recorded experiences have indicated that there is a need for much deeper analysis into produce elimination theory and company practices.
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The Buyer's Risk In placing an order with a “new” supplier the buyer in the industrial organisation is well aware that the relationship thus created is one which may continue for…
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The Buyer's Risk In placing an order with a “new” supplier the buyer in the industrial organisation is well aware that the relationship thus created is one which may continue for a considerable period of time—for at least the period of the contract. It is important that the relationship is a “good” one. Failure on the part of the supplier in any aspect, e.g. quality reliability, delivery reliability or technical performance reflects on the buyer's professional judgement, in addition to increasing the risk of financial loss which can accrue to the organisation.
Spiros P. Gounaris, George J. Avlonitis and Paulina G. Papastathopoulou
The reason for this study is to help increase understanding concerning the service elimination decision and implementation since it remains a highly under‐investigated topic. In…
Abstract
Purpose
The reason for this study is to help increase understanding concerning the service elimination decision and implementation since it remains a highly under‐investigated topic. In doing so, an empirical investigation of the successful vs not‐so‐successful elimination practices from eight service industries were examined.
Design/methodology/approach
The data were secured by means of a lengthy and structured questionnaire, instrumented through personal interviews as part of a much wider examination of the service elimination decision‐making process in Greece entitled “Project ServDrop”. The companies included in the sample were drawn from a population of 1,964 service companies listed under selected service sectors, namely, insurance, banking, advertising, professional services, freight forwarding, marine, telecommunications and lodging.
Findings
The analysis reveals that treating the elimination as a strategic issue, considering how resources can be more effectively re‐allocated, paying attention to market consideration regarding the consequences of a potential elimination and adoption of a systematic behavior, building interdisciplinary teams to deal with the decision and keeping the time between the making and the implementation of the decision short, are all important dimensions of “successful elimination”.
Research limitations/implications
However, the findings should be cautiously adopted because of the limitations of the study: the use of a retrospective methodology in the data collection, the use of the key‐informant approach, the limited number of variables included in the conceptual framework are issues that cannot be neglected. Nonetheless future research that will be directed towards tackling these limitations may dispel these concerns.
Originality/value
Despite its limitations, this study has significant implications for practitioners. It mainly points to the strategic nature of the elimination decision and its implications. Also, it unveils certain behavioral changes that must accompany the effort to treat the elimination decision as part of the greater strategy for managing the firm's offerings. Thus, the contribution of this study is twofold. For academia, it is a step forward towards a stronger understanding of the service elimination issues, while, for practitioners, it helps to clarify certain important issues that can help improve the outcome of the decision to drop a service from the firm's portfolio.
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Paraskevas C. Argouslidis and Fiona McLean
Despite the importance of the ability of service firms to rationalise their service ranges in today's competitive environment, the area of service elimination decision‐making is…
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Despite the importance of the ability of service firms to rationalise their service ranges in today's competitive environment, the area of service elimination decision‐making is one of the least researched in the literature on services marketing. Responding to this knowledge gap, this paper reports part of the findings of a broader exploratory investigation into the service elimination process in the British financial services sector. In detail, the paper presents qualitative and quantitative empirical evidence on the way in which British financial institutions audit their service range in order to identify financial services as candidates for elimination. The evidence showed that the British financial institutions studied follow a periodically conducted service range auditing process, which is often documented and computer‐aided. The audit is operationalised by a set of financial and non‐financial audit criteria (performance dimensions). The evidence also showed that the service range auditing process is not static but dynamic. As such, the relative importance of the audit criteria used varies in relation to service‐specific, organisational and environmental variables, such as type of financial service, business strategy pursued overall, degree of market orientation, intensity of competition, intensity of legislation and rhythm of technological change.
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Introduction All people of responsibility in marketing need to plan for the future. The marketing manager has to ensure that his company has the resources and products that will…
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Introduction All people of responsibility in marketing need to plan for the future. The marketing manager has to ensure that his company has the resources and products that will be needed in the 1980s and beyond. The marketing educator is training the marketing executives of the future. To do this they need to be aware of the direction of change of the total environment in which they operate and the organisations in which they work. The alternative to planned change toward a target in an identified future is to drift aimlessly or to make changes to suit crises as they arise.
Considerable interest has been shown in recent years in the calculation of regional income and/or employment multipliers. Their role in the formulation and evaluation of regional…
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Considerable interest has been shown in recent years in the calculation of regional income and/or employment multipliers. Their role in the formulation and evaluation of regional policy has been stressed by Wilson (1968) and some writers have been prepared to suggest that high levels of leakage and consequent low multipliers are causes of economic decline or slow growth in the peripheral regions just as much as are economic structure or locational disadvantages (Thirlwell, 1972). The early approaches to the calculation of income or employment multipliers generally used aggregate data on employment, where data on output were not available, national input—output tables to identify input mixes and generalised economic base concepts to distinguish local and nonlocal purchases and sales (Archibald, 1967; Brown et al, 1967; Steele, 1969). More recent work, however, had identified another approach, forsaking the use of aggregated national data sets and employing intensive survey methods of individual industrial plants, such as Greig's study of the pulp and paper mills at Fort William (1971), of educational establishments such as universities (Brownrigg, 1973; Lewes and Kirkness, 1973) or of service sectors such as tourism (Blake and MacDowell, 1967). More recently Lever (1974a) has introduced a more rigorous comparative method into the study of individual manufacturing establishments.
A. Meenaghan and Peter W. Turnbull
Reviews product life cycle theory and examines empirical evidence. Reports on empirical research carried out to determine the applicability of the theory to popular record…
Abstract
Reviews product life cycle theory and examines empirical evidence. Reports on empirical research carried out to determine the applicability of the theory to popular record products. Proposes a framework of the relationship between the producer life cycle and the marketing mix.