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Article
Publication date: 1 June 1977

Ivor S. Mitchell

Introduction The terms “marketing concept” and “consumer sovereignty” have definite elements in common, but after a certain point they veer in separate directions. The focus of…

786

Abstract

Introduction The terms “marketing concept” and “consumer sovereignty” have definite elements in common, but after a certain point they veer in separate directions. The focus of both concepts—the satisfaction of the consumer wants—is the same. The difference between the concepts arises mainly in the means (tools) used for the satisfaction of these wants. Even the origins of the concepts are not without significant meaning. While an academician, Adam Smith, is credited with the origination of the doctrine of consumer sovereignty, a business practitioner, Ralph Cordiner, is usually credited with the origination of the marketing concept. While businessmen have invariably, in their minds, adopted the doctrine of consumer sovereignty, they have moved beyond mere adoption in the case of the marketing concept and have been rationalising the necessity of implementing it in their day‐to‐day operations.

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Management Decision, vol. 15 no. 6
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 May 1988

David M. Reid

Few companies derive the potential benefits from product management. This is because insufficient foundational work is devoted to integrate the product management system into an…

421

Abstract

Few companies derive the potential benefits from product management. This is because insufficient foundational work is devoted to integrate the product management system into an organisational framework where the functions may work effectively. Four companies are examined and steps to ease the difficulties frequently encountered are proposed.

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European Journal of Marketing, vol. 22 no. 5
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1985

The most significant event for the School has been the announcement of the creation of the National Centre for Management Research and Development. The Centre is due to open in…

199

Abstract

The most significant event for the School has been the announcement of the creation of the National Centre for Management Research and Development. The Centre is due to open in 1986 and will provide research facilities for up to 20 major projects designed to improve the competitiveness of Canadian business practices.

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Management Research News, vol. 8 no. 2
Type: Research Article
ISSN: 0140-9174

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Publication date: 14 December 2018

Loren Henderson

This study investigates the relationship between being formerly incarcerated and the sexual health of African American and White men. It uses data from the 2011–2013 National…

Abstract

This study investigates the relationship between being formerly incarcerated and the sexual health of African American and White men. It uses data from the 2011–2013 National Survey of Family Growth to compare the likelihoods of reporting sexually transmitted disease among African American and White men who were formerly incarcerated with those who were never incarcerated. The results show that having been incarcerated increases the likelihood of having sexually transmitted infections (STIs) for both African American men and White men. The results also reveal that, when controlling for sociodemographic and sexual network differences, White men maintain lower infection rates than do comparable African American men regardless of their former incarceration statuses. When several factors are taken into account, the likelihood of infections for African American men who have never been incarcerated are higher than those of White men who have been incarcerated. Racial disadvantage is a key determinant of disparities in STIs between formerly incarcerated White males and never incarcerated African American males. The implications of these results are discussed.

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Inequality, Crime, and Health Among African American Males
Type: Book
ISBN: 978-1-78635-051-0

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Article
Publication date: 1 April 1986

James D. Hlavacek and B.C. Ames

Segmenting a marketplace is one of the most important strategic moves that can be made by high‐tech companies, industrial firms, and firms that sell services to other businesses…

3364

Abstract

Segmenting a marketplace is one of the most important strategic moves that can be made by high‐tech companies, industrial firms, and firms that sell services to other businesses. Yet technical‐based businesses often miss out on opportunities by failing to divide their markets adequately and develop cohesive strategies to conquer and protect a market position.

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Journal of Business Strategy, vol. 7 no. 2
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 6 June 1997

Michael J. Baker and John M.T. Balmer

Describes the initiation and development of a corporate identity/visual identity programme, using a major UK university as a case study. Concludes that assessing a visual identity…

7595

Abstract

Describes the initiation and development of a corporate identity/visual identity programme, using a major UK university as a case study. Concludes that assessing a visual identity can be useful in identifying organizational weaknesses. However, whereas a weak visual identity may be a symptom of corporate malaise, a new visual identity, although powerful, should be used as part of an integrated approach when repositioning an organization.

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European Journal of Marketing, vol. 31 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1992

D.T. Brownlie

The successful placing of long‐range technology planning decisionsin the context of overall corporate strategic planning requires amechanism for synthesizing R&D strategy and…

815

Abstract

The successful placing of long‐range technology planning decisions in the context of overall corporate strategic planning requires a mechanism for synthesizing R&D strategy and business strategy. This article argues that formalized technology forecasting has an important operational role to play in achieving the synthesis. Descriptive guidelines for an integrative framework are developed on the basis of a literature review and the author′s technology forecasting work which has been conducted to help devise long‐term research strategy in the offshore industry. Several factors are discussed which are considered to have an important integrative role. Technology forecasting is discussed with respect to these factors and the influence they have on the planning process.

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Industrial Management & Data Systems, vol. 92 no. 2
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 1 April 1977

Gordon Wills, Jacqueline Hodgson, Christine Pearce, Phil Phillips and David Walters

This Symposium reports on the opportunities available to those who take the initiative to introduce materials management approaches. It examines both the anticipate rates of…

470

Abstract

This Symposium reports on the opportunities available to those who take the initiative to introduce materials management approaches. It examines both the anticipate rates of change and development of the underlying factors as well as the organisational implications they entail. A full bibliography of recent literature is provided. The predicted developments are derived from the findings of a Delphi Study in association with the Institute of Purchasing and Supply conducted by the author in 1976.

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International Journal of Physical Distribution, vol. 8 no. 1
Type: Research Article
ISSN: 0020-7527

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Article
Publication date: 1 June 1993

Michael J. Baker

Widespread dissatisfaction with the services provided by commercialbanks suggests that they have been less than successful in adopting themarketing concept. This article examines…

705

Abstract

Widespread dissatisfaction with the services provided by commercial banks suggests that they have been less than successful in adopting the marketing concept. This article examines the nature of the marketing concept, its transferability to the domain of banking and its adoption by the AIB Group. However, this bank′s experience appears to be atypical, given numerous examples of customer dissatisfaction. There is a clear lack of marketing in both principle and practice in the UK banking system and one can only conclude that “Bank Marketing” is more myth than reality.

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International Journal of Bank Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 February 1988

M.J. Baker, C.D. Black and S.J. Hart

Tightly controlled studies of competitiveness such as this one find few detectable differences between above and below‐average firms. This casts doubt on the validity and…

318

Abstract

Tightly controlled studies of competitiveness such as this one find few detectable differences between above and below‐average firms. This casts doubt on the validity and reliability of previous work claiming to have identified correlates of success. A wide range of these so‐called differentiating success factors are covered and concludes that only long‐term planning, the length of long‐term plans and some strategic options are associated with success.

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European Journal of Marketing, vol. 22 no. 2
Type: Research Article
ISSN: 0309-0566

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