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Introduction This article examines a number of cases of companies' reactions to “ecological” or “environmental” pressure against their products. A first aim of the article is to identify common elements which are present in the different cases. It also traces those factors which may have led to “successful” outcomes of the controversies from both a company and a societal point of view. It then draws some general conclusions of benefit to management in planning for and handling such environmental pressures.

This chapter focuses on the differences that younger, middle-aged, and older women with breast cancer experience, particularly in health knowledge and treatment. These differential experiences, in part, stem from our youth oriented culture. This ideology extends into medicine and can affect day-to-day medical practice. Differential experiences are, therefore, likely to result in inequality and disparity in health and in healthcare. It is argued that older women are less empowered than their younger counterparts to display the same degree of agency. This analysis has important implications for health care professionals in the treatment of older women with breast cancer.