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Examines the role of organic and conventional farming in the supply food chain. In particular addresses whether organic and conventional farmers have different beliefs and values; do organic farmers′ beliefs and values constitute a barrier to the conversion of conventional farmers; are these organic beliefs and values antithetic to modern distribution systems and; do organic and conventional farmers have different views about the economics of organic farming? Addresses these questions through the discriminant analysis of the results of an attitude survey of 117 English farmers which gathered beliefs, values and norms using the theory of Reasoned Action. Concludes that organic and conventional farmers share a common negative economic outlook on organic farming, but they have separate value systems which parallel the “alternative” and “conventional” paradigms identified by the American Research.

The apparent conflict between what is scientifically known and what is perceived concerning food acceptability by consumers provides an interesting paradox. Some of the leading international contributions concerned with organic farming system food products are thus reviewed in the light of consumer beliefs and attitudes. It is concluded that, in a market economy, consumer opinion will gradually prevail and that agricultural farming systems will have to adjust to more extensive lower input farming approaches.

Develops and exemplifies the proposition that the key factors determining the success of packaging innovation can be unified by considering them as consumer driven, technology driven, and distribution driven. The concept of the packaging and distribution mix is developed to show how organisations can respond, through marketing variables under their control, to attempt to gain a competitive advantage over rivals. A packaging optimisation strategy is described, based on a total systems approach, which proposes a balance between the complex mix of external influences.

An introduction and review of food and packaging policies employed by retailers; and an objective evaluation of Gateway′s new approach. The review highlights key issues arising and gives social and economic background to Gateway′s innovative policies.

Instead of using general food choice motives, this study adopts more specific attitudes – i.e. health consciousness and environmental attitudes – to predict the consumer's attitude toward organic foods. The main objective of the paper is to test the hypothesis whether health consciousness and environmental attitudes influence the consumer's attitude toward organic foods through an individual's healthy lifestyle.

Data were collected in Taiwan by means of a national self‐administered consumer questionnaire survey in this study. A series of regression models are used to detect how the mediating role of the healthy lifestyle construct plays in the relationships between the determinant factors (i.e. health consciousness and environmental attitudes) and the consumer's attitude toward organic foods.

The results are consistent with previous studies, which assert that concern for one's health and for the environment are the two most commonly stated motives for purchasing organic foods, with the former exceeding the latter in importance. In addition, the healthy lifestyle indeed exerts effective mediating effects on the positive relationships between health consciousness and environmental attitudes and the consumer's attitude toward organic foods. Therefore, a healthy lifestyle should be advocated to render the consumer's attitude toward organic foods more positive.

Based on the findings, the selection of advertising messages, social interaction and so forth should revolve around the issues of health consciousness, environmental attitudes, and healthy lifestyle in the future.

This study is one of the first to examine the mediating effect of a healthy lifestyle that bears on organic foods. The empirical findings from this study are expected to benefit the continued development of the organic sector in Taiwan's food industry.

Many changes in food consumption trends have taken place in the UK over the last decade. A prime consideration has been the relationship between diet and health, with more consumers than ever expressing an interest in the nutritional profile of foods and the effects of various methods of food preparation and processing. The changes in household composition are also noted.

Health is becoming an increasingly important issue in the UK as well as the rest of Europe. Emphasis on the importance of healthy eating is ongoing for many reasons, including the growing concern about childhood obesity resulting in the ban of advertising of unhealthy foods to children in the UK in April 2007. However, although legislation has been placed upon the advertising of unhealthy food products, no such restrictions have been placed on the packaging of children's foods despite the influence of packaging on consumer buyer decisions. This paper aims to investigate the effect of packaging on children's product preferences and its ability to influence parents' buyer decision in‐store.

The study was approached from the parents' rather than the children's perspective. A quantitative approach was adopted in data collection, using a 28 item Likert scaled questionnaire administered to 150 parents, with over 95 percent response rate.

The study shows that packaging does affect the product preferences of children. Also, children are particularly interested in influencing the purchase of unhealthy foods. However, parents within the study claimed that they did not succumb to their children's requests for the purchase of unhealthy food, which contradicts evidence from previous findings.

The claim by parents that they did not succumb to their children's requests for unhealthy food contradicts findings from previous research. This therefore leads to a recommendation for further studies as social desirability bias may have influenced the outcomes of the findings.

Findings from this study can be applied within the retail and service marketing sector to provide the practitioner with information relevant to decision making on children's influence on parents buyer behavior in‐store. Outcomes of the study are also important when considering the future of children's food marketing and tackling the issue of childhood obesity.

The paper demonstrates that there is a relationship between packaging and children product preferences and children's influence on parents' buyer decision in‐store.

Aims to investigate parental perspectives of the influence of the media, peers and parents on a child's perceptions of healthy food products.

Quantitative analysis was conducted, using the results from 143 questionnaires, collected through a randomly selected primary school in Dundee.

A positive significant relationship was found (p=0.006) between parents being aware of the health impact of fatty foods and purchasing healthy food products both for themselves and for their children. With regard to the influence of the media the research found a positive significant relationship (p=0.004), between the influence of adverts on children and the pestering and giving in of parents in the supermarket. The aspects of the influence of peers found that 44 per cent of parents believed that peer pressure influenced a child's demands for healthy food with 60 per cent of parents stating the influence of peers on a child's demands for junk food. No significant relationship was found, however, on peer influence and parental yielding. In the final aspect, that of parental influence, no significant relationship was found between pester power and parental yielding.

This was an exploratory study and carries the limitation of generalisability as it was conducted solely in one primary school in Dundee. Any further research should contrast perspectives from other UK cities and develop research into the family dynamics and education.

It is suggested that the media have a significant influence on a child's demands for junk food, which emphasises the importance of using the media to encourage children to eat more healthily. Further the paper provides insight into influencing factors, suggesting that advertising can play a prominent role in influencing children's eating habits.

This paper is helpful to both academics and practitioners in the field of marketing and food marketing. The paper provides some insight into parental perspectives of the influence of the media, peers and parents themselves on a child's healthy eating habits.

Marketers try to influence food shopping behaviour of children through various in-store food promotional strategies (FPS). These in-store FPS comprise of attractive packaging, accessibility, availability of foods in wide varieties and presence of helpful and friendly sales personnel. However, little is known about how children buy and the extent to which these marketing strategies are successful. Hence, the purpose of this paper is to investigate food shopping behaviour of children in retail stores and to study the effectiveness of in-store FPS and demographic factors (age and gender of child and monthly family income) on food shopping behaviour of children.

Data have been collected from 473 mothers of children in age category four to 11 years. Data have been analysed through descriptive statistics (means and standard deviations), bivariate correlations, exploratory factor analysis, confirmatory factor analysis and hierarchical regression analysis.

The study explores and validates four factor structure of food shopping behaviour of children in retail stores in Indian settings. These factors include children’s active assessment of foods, impact of availability and variety on children’s purchases, influence of TV food ads on children’s purchases and influence of packaging on children’s food purchases. Further, the findings also reveal that in-store FPS are truly effective in influencing food shopping behaviour of children.

Marketers may highlight packaging attributes in food advertisements as they can help escalate food purchase requests of children in retail stores. In addition to this, food advertising is strongly associated with assessment of foods in retail stores and looking for availability of advertised foods in retail stores. This suggests that food advertising as a medium of communication should not be ignored. However, sales personnel can also be used more effectively as they are seen to help children in identifying availability and variety of foods in retail stores.

As no such study has been conducted so far (to the best of researcher’s knowledge), this study potentially helps in bridging gaps in literature.

The purpose of this paper is to examine the impact of recalling visual and child-oriented product packaging elements vs informational content on children’s influence on household purchases.

The study was conducted using quantitative research among 100 French consumers of breakfast cereals aged six to 11.

The paper challenges previous findings. First, the recall of the various types of packaging elements was equivalent across age groups. Second, the impact of visual and child-oriented element recall on purchase influences was high, especially for younger children, but not superior to the impact of recalling informational packaging elements. Third, adding information and other elements to visuals reduced young children’s intentions to influence purchases, suggesting that the overload – not the nature – of elements has a negative impact. Fourth, packaging recall seemed weakly related to purchase influence – at least for well-known brands.

Further research on larger samples will allow to encompass potential moderators such as brand context, consumer context and packaging stimulus. Research should also compare the positive (reassuring) influence of adding informational elements on mothers to the negative one it has on children’s influence.

These findings can be used to wisely plan retailers’ packaging strategy. But all in all, retail packaging represents only one of the many factors which impact upon children’s diet and food consumptions and should be reassessed in the face other influences.

The findings challenge and expand one’s knowledge on the relationship between children and the relative influence of child-oriented elements and information, across age groups.