Ayushi Agarwal and Sreejith Alathur
This study aims to investigate metaverse elements affecting digital transformation and examine how the metaverses’ enabled digital transformation affects Industry 5.0.
Abstract
Purpose
This study aims to investigate metaverse elements affecting digital transformation and examine how the metaverses’ enabled digital transformation affects Industry 5.0.
Design/methodology/approach
This paper adopts intersectional research methodologies to understand how metaverse technologies facilitate digital transformation and contribute to Industry 5.0. The Metaverse literature is bibliometrically analyzed to identify the intersection of digital transformation and components of Industry 5.0.
Findings
The conceptualization of the metaverse, its ecosystem and its enabling technologies are consistent with the human-centric, resilient and sustainable vision of the industrial revolution. The findings show that scientific research into digital transformation contributes to refining potential conflicts and tensions that may arise at the intersection of the metaverse and Industry 5.0.
Research limitations/implications
Study have significant implications for digital transformation research, as transformation studies help to fine-tune emerging technologies such as the metaverse for the industrial revolution. Based on the findings, the authors have provided a threat model for the Sustainable Metaverse Revolution.
Social implications
The utility of metaverse technologies in industrial revolutions necessitates the formulation of business model policies that promote the metaverse-enabled digital transformation. Policy recommendations for integrated development approaches are also provided in this paper.
Originality/value
The metaverse-enabled digital transformation and its implications for the industrial revolution are less reported. The current study addresses the importance of such intersectional studies.
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Ayushi Sharma and Rakesh Mohan Joshi
The focus of this study lies in understanding the extrinsic vs intrinsic motivators which drive the m-coupon sharing behaviour in social networking sites (SNSs). A consumer can…
Abstract
Purpose
The focus of this study lies in understanding the extrinsic vs intrinsic motivators which drive the m-coupon sharing behaviour in social networking sites (SNSs). A consumer can make promotional tool (in our case m-coupons) viral if the cues trigger an apt motivation. This study fills the need gap by identifying which motivations must be focused to make a promotional tool viral by the consumer especially in an emerging economy like India.
Design/methodology/approach
We designed conceptual framework based on extensive literature review and employed hierarchal regression methodology to investigate the motivation to share m-coupon.
Findings
Sense of self-worth, Socializing and Reciprocity emerge as strong reasons for a consumer to share m-coupons amongst friends and peers in SNS. Results have shown that intrinsic motivation works very effectively when a consumer shares m-coupons in SNSs.
Research limitations/implications
This study has certain limitations. First, the impact of age, gender and education can also influence the results as perception evolves with age and education. Second, in our study, we have not classified m-coupons in different categories. Different types of m-coupons may have a different impact on consumers.
Practical implications
The paper presents findings, which are useful for marketers to develop a customer-centric viral promotional strategy.
Originality/value
This study is one of the few studies in integrating types of motivation with coupon proneness and coupon sharing in social media. This study has specifically targeted the emerging economy where m-coupons usage has seen a surge. Study has shown that it is the intrinsic motivation which is very crucial for encouraging consumer for participating in SNSs and share e-word of mouth amongst friends and peers.
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Abhyudaya Anand Mishra, Mridul Maheshwari and William E. Donald
Drawing on a framework of sustainable career theory, this paper aims to understand the interplay of agentic and contextual factors for digital micro-entrepreneurs to lead…
Abstract
Purpose
Drawing on a framework of sustainable career theory, this paper aims to understand the interplay of agentic and contextual factors for digital micro-entrepreneurs to lead sustainable careers.
Design/methodology/approach
Eighteen YouTube content creators in India participated in semi-structured interviews, offering coverage of digital content creators across acting, cosmetics, finance, fitness, food, law, modelling, music, teaching, travel, and video games.
Findings
The findings showed three agentic and three contextual themes associated with the career sustainability of a digital micro-entrepreneur. Additionally, four paradoxes were identified, capturing the interplay between the agentic and contextual themes.
Practical implications
The career of a digital micro-entrepreneur is a dichotomy of promising hope, stardom, and flexibility while concealing challenges like precarity, hate comments, and financial instability. Knowing this can help individuals make better-informed career decisions.
Originality/value
The study advances sustainable career theory by capturing insights from digital micro-entrepreneurs in India to understand the interplay of agentic and contextual factors that create a series of paradoxes for such individuals to navigate over time.
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Sumita Mishra and Rabi N. Subudhi
The introductory paper begins with the issue about the relevance of research in management. It emphasizes the need for scholars to adopt methodologies best suited to the research…
Abstract
The introductory paper begins with the issue about the relevance of research in management. It emphasizes the need for scholars to adopt methodologies best suited to the research problem of their choice. This paper contains sections on the nature of management research, dominant research paradigms, the methodological domain, quantitative versus qualitative research, and triangulation in using multiple methodologies. The paper provides a background to the purpose of the book and summarizes in brief the purpose of each the subsequent papers.