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Article
Publication date: 11 January 2024

Ayush Guleria, Richa Joshi and Mohd. Adil

This study aims to examine the impact of the structural linkages between memorable tourism experiences, destination attachment, tourists’ satisfaction and customer-based…

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Abstract

Purpose

This study aims to examine the impact of the structural linkages between memorable tourism experiences, destination attachment, tourists’ satisfaction and customer-based destination brand-equity on tourists’ storytelling intentions.

Design/methodology/approach

The authors proposed a conceptual model that examines how memorable experiences contribute to tourists’ sense of attachment to a destination, which can lead to their willingness to share their trip stories. Using partial least square estimation, the authors analysed the conceptual model through data generated by a survey of 448 Indian domestic tourists.

Findings

Study confirms the validity and usefulness of the conceptualized model, as it shows significant correlations between the key variables. Specifically, the authors found that positive and memorable tourism experiences significantly affect tourists’ attachment and their satisfaction with destinations. As a result, tourists who form a strong customer-based destination brand equity are more likely to develop storytelling intentions.

Originality/value

To the best of the authors’ knowledge, current study is the earliest to explore the association between memorable tourism experiences, tourist satisfaction, attachment, customer-based brand equity and how they impact storytelling intentions of tourists.

Details

International Journal of Tourism Cities, vol. 10 no. 1
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 12 September 2023

Ayush Guleria, Richa Joshi and Mohd Adil

Utilising the stimulus-organism-response (S-O-R) theoretical framework, this study investigated how destination attachment and overall satisfaction mediate the linkage between…

912

Abstract

Purpose

Utilising the stimulus-organism-response (S-O-R) theoretical framework, this study investigated how destination attachment and overall satisfaction mediate the linkage between memorable tourism experiences and customer-based destination brand equity (CBDBE).

Design/methodology/approach

The authors study presents a model that illustrates how memorable tourism experiences can influence CBDBE by impacting tourists' attachment and overall satisfaction with a destination. The model was tested using empirical data obtained through a survey of 382 Indian domestic tourists. The data were analysed using the SPSS AMOS (Statistical Package for Social Sciences Analysis of a Moment Structures) programme.

Findings

This study validates the accuracy and effectiveness of the suggested conceptual model, demonstrating significant linkage between the variables of the study. Accordingly, it was observed that positive memorable tourism experiences have a notable impact on the development of attachment and satisfaction with the tourist destination forming strong CBDBE.

Practical implications

The study's primary managerial recommendation is that, to achieve sustainable competitive advantage, destination management organisations should give priority to memorable experiences and positive emotions instead than only concentrating on product-centred marketing. Second, destination managers must mould their business models based on the link between memorable tourism experiences, destination attachment, satisfaction and CBDBE.

Originality/value

Perhaps, the authors' research is one of the earliest to explore the relationship between tourists' overall satisfaction, attachment to a destination and memorable experiences and how they impact customer-based brand equity (CBBE) for a specific urban hill station destination.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 4
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 14 November 2024

Neeraj Kumar, Rama Tyagi, Sahaya Mercy Jaquline Robert, Akanksha  , Mohd. Aqil, Mohd. Vaseem Ismail, Abul Kalam Najmi and Mohd Mujeeb

This study aims to present a great deal of interest in researching plant-based phytopharmaceuticals and nutraceuticals as a possible alternative to synthetic medication, both to…

14

Abstract

Purpose

This study aims to present a great deal of interest in researching plant-based phytopharmaceuticals and nutraceuticals as a possible alternative to synthetic medication, both to avoid their side effects and for financial reasons.

Design/methodology/approach

Mankind has used medicinal plants since the beginning of civilization. Nature has been explored as a source of therapeutic chemicals for thousands of years, and many modern drugs have been discovered from natural sources. The primary medical care system of resource-poor areas in India has continued to rely on traditional medicine as the most accessible and reasonably priced form of treatment.

Findings

Tinospora cordifolia is a plant that is frequently used in Ayurvedic and traditional medicine throughout India. Although almost all of its parts are used in conventional medical systems, the leaves, stems and roots are the most significant ones used medicinally. All forms of existence can benefit from the versatility of T. cordifolia. It includes a wide variety of compounds that impact the body.

Originality/value

The goal of this review is to provide a concise summary of the knowledge about the pharmacological, phytochemistry, botanical, ethnopharmacology, toxicity study, marketed products and patents of the T. cordifolia plant.

Details

Nutrition & Food Science , vol. 55 no. 2
Type: Research Article
ISSN: 0034-6659

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