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This paper aims to evaluate the effects of banana (Musa) peel and guava (Psidium guajava) leaves extract as mordants on jute–cotton union fabrics dyed with onion skin extract as a natural dye.

The dye was extracted from the outer skin of onions by boiling in water and later concentrated. The bio-mordants were prepared by maceration using methanol and ethanol. The fabrics were pre-mordanted, simultaneously mordanted and post-mordanted with various concentrations according to the weight of the fabric. The dyed and mordanted fabrics were later subjected to measurement of color coordinates, color strength and colorfastness to the washing test. Furthermore, the dyed samples were characterized by Fourier transform infrared, and different chemical bonds were analyzed by X-ray photoelectron spectroscopy analysis.

Significant improvement was obtained in colorfastness and color strength values in various instances using banana peel and guava leaves as bio mordants. Post-mordanted with banana peel provided the best results for wash fastness. Better color strength was achieved by fabric post-mordanted with guava leave extracts.

Sustainable dyeing methods of natural dyes using banana peel and guava leaves as bio mordants were explored on jute–cotton union fabrics. Improvement in colorfastness and color strength for various instances was observed. Thus, this paper provides a promising alternative to metallic salt mordants.

The unethical use of natural resources is contributing to the increasing environmental degradation. The depleting environment poses a threat to the sustainability of present and future generations. This paper aims to investigate the impact of social media on the green purchase intention of consumers. The research adopts the theory of reciprocal determinism to integrate the variables of social media, green product knowledge, green consumption values and drive for environmental responsibility, assessing their collective impact on green purchase intention.

Data were gathered from a sample of 310 young consumers using a structured close-ended questionnaire. The proposed hypothesis was tested by employing PLS-SEM.

The study validates that social media (SM) has the ability to shape consumers' intention to choose more eco-friendly products. In addition to social media, green consumption values and the drive for environmental responsibility exert a significant influence on green purchase intention. However, green product knowledge did not have a significant impact on green purchase intention nor did mediate the relationship between social media and green purchase intention.

The existing scholarly literature indicates that researchers have employed a variety of theories as the basis for their studies aimed at predicting intentions and behaviors related to environmentally conscious purchases. To our knowledge, this is the first study to incorporate social media in the theory of reciprocal determinism. Notably, the paper represents the inaugural investigation in the context of an emerging economy to incorporate green product knowledge as a mediating variable.

During the current global epidemic, e-learning and mobile learning have been rapidly developed in the field of entrepreneurship education. The effect of these learning methods remains to be confirmed. The purpose of this paper is to explore the effect of mobile business simulation games in entrepreneurship education.

From May 2020 to July 2020, the authors adopted a quasi-experimental design to explore the effect of mobile business simulation games in entrepreneurship education. The authors set up an experimental group to participate in mobile business simulation games, with a total of 105 students, and set up a control group of 100 students. At the beginning and end of the experiment, data on entrepreneurial attitude, self-efficacy, entrepreneurial intention and other related variables were collected. Paired sample T-test and regression analysis were used to analyze the results.

The authors found that mobile business simulation games can improve entrepreneurial attitudes and self-efficacy, but cannot change entrepreneurial intentions. The paired sample T-test in the experimental group showed that the entrepreneurial attitude and entrepreneurial self-efficacy of the participants were significantly improved, but the entrepreneurial intention did not change significantly. The above three variables did not change significantly in the control group. The research results also show that flow experience is very important in mobile business simulation games, which can improve entrepreneurial attitude and entrepreneurial self-efficacy.

The authors’ findings confirm the positive effects of mobile business simulation games in entrepreneurship education, which can improve entrepreneurial attitudes and entrepreneurial self-efficacy. But the disadvantage of mobile business simulation games is that they cannot increase entrepreneurial intention. In addition, the flow experience needs to be valued in mobile business simulation games. The research in this paper has implications for how mobile learning can be used in entrepreneurship education during the COVID-19 pandemic. In addition, research is of great value on how mobile business simulation games can be improved.

The purpose of this paper is to examine the impact of base lending rate (BLR), consumer prices, gross domestic product, money supply (M₃), Karachi stock exchange composite index, KIBOR, and profit rate of Islamic banks on deposits of both conventional and Islamic banks in Pakistan.

Quarterly data of six years (2006-2011) are obtained from 30 banks, consisting of 25 conventional and five Islamic banks. The short-run as well as long-run relationships among these variables are examined by utilizing advanced time series approach. Bounds testing and autoregressive distributed lag have been used to examine cointegration and error correction framework for short-run dynamics.

The empirical results reveal that variables such as interest rate of conventional banks, profit of Islamic banks, consumer prices, M₃, and BLR have different impact on conventional and Islamic bank deposits. Depositors of conventional and Islamic banks are sensitive to the returns received on deposits. A boost in interest rate increases the deposits of conventional banks but decreases those of Islamic banks.

This study signifies that customers of Islamic banks are motivated by profit. This indicates the normal behavior of customers, hence endures the substitution effect in conventional system. The study has important implications for Islamic banks to offer more competitive rates of profit with respect to the interest rate of conventional banks in order to collect more deposits. It also identifies relevant policy implication for the central bank of the country.

The paper aims to conceptually exhibit modern marketing theory from an Islamic perspective.

The paper is conceptual and qualitative in nature. It originated from two mainstream publications. The first belongs to the ones which discuss Islamic economics and Islamic banking and finance. The second source comes from those which discuss Islamic business ethics. Both sources are essential in developing the conceptual theory of Islamic marketing.

Religious teachings, at least Islam, could be applied in the realm of modern marketing theory. Though not all of its elements could be applied in Islamic society, modern marketing theory will provide some elements which could be utilised in developing Islamic marketing theory.

The lack of papers on Islamic marketing makes the depth of discussion rather limited.

Although several papers already exist in discussing Islamic business ethics with some elements of the marketing mix, it could be argued that this paper is the first of its kind which specifically discusses the concept of modern marketing from an Islamic perspective.

The purpose of this paper is to examine the effect of support price on wheat production in Pakistan during the period 1971–2016.

To capture the effect of support price on wheat production, the authors estimated the long-run linkage by using the ARDL bounds testing approach to cointegration.

This study confirmed the presence of a positive and long-term effect of area under cultivation, support price and fertilizer consumption on wheat production through ARDL bounds test. The results showed that both in the long run and short run, support price plays an important role in the enhancement of wheat production. The authors also found that the coefficients of the area under cultivation and fertilizer consumption variables were statistically significant and positive both in the long run and short run.

The use of the ARDL approach that examines the long-run and short-run effects of support price on wheat production in Pakistan makes the current study unique. An emerging economic literature suggests that only limited research has been conducted in this area.