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The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance.

The research analyses whether export market orientation, marketing effectiveness and marketing capabilities are antecedents of export performance with structural equation modelling. Data to test the model were obtained through a structured survey of 443 export companies operating in the Aegean region of Turkey. After explanatory and confirmatory factor analysis, the structural model was tested.

The findings suggest that export market orientation has a significant impact on marketing capabilities and marketing effectiveness, and that marketing effectiveness has a significant impact on export performance. This indicates that export market orientation is central to the development of marketing capabilities, while marketing effectiveness contributes to explaining export performance.

There are several limitations of the research. The first significant limitation is that the variables had various sub-dimensions. The second limitation is about sampling of the research that it is not specific to a particular sector.

This paper provides useful insights to exporters on market orientation, focal dimensions of marketing effectiveness and marketing capabilities that would help them enhance their export performance.

Using the resource-based view, this paper contributes to the explanation for export performance by assessing the role of export market orientation behaviour on marketing capabilities and marketing effectiveness.

This study aims to determine the extent to which the textile industry considers ecological issues in the supplier evaluation process by examining the relationships between environmental and operational criteria.

The supplier evaluation process within the industry was examined using the Fuzzy DEMATEL-based Analytic Network Process (FDANP) hybrid method. Criterion relationships were determined using the Fuzzy DEMATEL method. Two different ANP processes (the classical DANP approach and the new DANP approach) were used to assess the criterion weights, and the analysis results were compared. The satisfaction levels of suppliers with whom businesses collaborated were also examined using IPA analysis.

The results of the hybrid approaches with different steps in the study also differ. While the classic FDANP approach prioritizes cost and quality in the green supplier evaluation process, green products and EMS come to the fore according to the new FDANP approach. In addition, while businesses are satisfied with the operational performance of suppliers, their environmental performance remains below average.

This study was conducted in a sector-specific context, limited to Denizli province and green raw material suppliers.

This study revealed important findings regarding environmental awareness in buyer-supplier relations in the textile industry and offers a practical decision-making tool for decision- makers.

The results of this study may help industrial enterprises gain an environmental perspective when planning their operations to create a more sustainable environment.

This study contributes to the literature from a holistic perspective by examining the role and importance of operational and environmental criteria in the green supplier evaluation process in the textile industry.

The Uppsala internationalization model is one of the widely accepted models for the development of exports. This model suggests that the explanation of relations between psychic distance, its antecedents and marketing mix adaptation would lead to successful export practices. Consequently, this study aims to determine the determinants of export performance, antecedents of psychic distance and marketing mix adaptation.

This study uses a mixed-methods research design in which qualitative and quantitative research methods were used together. The face-to-face interview method was used to identify the psychic distance antecedents. The face-to-face interview was with eight Turkish exporting firms. Based on the data obtained from face-to-face interviews, a scale for measuring the antecedents of psychic distance has been developed and used in the quantitative study. The scales used for measuring marketing mix adaptation, export performance and psychic distance perception, which has both individual and country dimensions, were adapted from the literature. Data were collected from 221 Turkish exporting companies for quantitative research. Structural equation modeling was used to test relationships between the variables.

As a result of the data analysis of face-to-face interviews, six antecedents of psychic distance were determined. According to the subsequent quantitative research results, it has been determined that employee expertise, which is one of the antecedents of psychic distance, only affects the country dimension of psychic distance perception; the cooperation, institutionalization and international market experience affect both the country and individual dimensions of psychic distance perception. The country and individual dimensions of psychic distance were found to have an impact on the product, price, promotion and distribution dimensions of marketing mix adaptation. Only the product dimension of marketing mix adaption was found to affect export performance.

This study offers a comprehensive perspective for both theoretical and practical studies by discussing various aspects that would help improve the exporting activities of firms within the scope of antecedents of perceived psychic distance.

In this research, a scale was developed for measuring the antecedents of psychic distance, and the variables affecting export performance were analyzed holistically.