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This paper aims to explore the association between intangibility and perceived risk using a sample of North American households. This relationship is explored within two purchase environments, namely online and offline. The authors also investigated the moderating effects of privacy, system security and general security concerns when purchasing in an online environment.

The survey was delivered to 156 households in a small town in the Midwest and collected upon completion.

The perception of risk is increased when two negatively loaded pieces of information are processed simultaneously (i.e. product intangibility and privacy concern). Furthermore, system security was identified as the most relevant concern in e‐commerce.

The representativeness of the sample is limited. Theoretical and managerial implications are discussed.

The results provide interesting insights about the generalizability of previous findings based on student samples, and show the importance of privacy concerns, system security concerns, general security concerns for those purchasing in online environments.

This study aims to examine the applicability of key measures of service quality and customer satisfaction in a cross‐cultural setting, first establishing measurement equivalence and then investigating the impact of culture on these measures.

Using scenarios involving a visit to the dentist's office, respondents from Germany, Japan, and the USA participated in a 2 × 2 factorial experiment in which the authors manipulated both expectations (low/high) and service performance (low/high).

Regardless of expectations, when performance was low, the low‐context respondents (USA and Germany) perceived lower quality than did the respondents from the high‐context country (Japan), but gave higher quality ratings than did the Japanese respondents when the performance was high.

The findings of this study highlight the necessity of considering culture when interpreting customer satisfaction ratings.

This research adds credence to the paramount role culture plays in consumers' ratings of perceived service quality and customer satisfaction.

Several factors must align if web accessibility can be achieved and maintained. It is critical that web developers, designers, and content creators each know what to do. Moreover, it is vital that administrators create systems to support enterprise-wide web accessibility. The chapter will cover key issues found in education, predominantly higher education, and share resources to accomplish this complex endeavor.