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Article
Publication date: 28 February 2023

Florina Ruta, Avram Calin, Mihai Timus, Remus Sipos and Liviu Ciucan-Rusu

This study aims to evaluate the knowledge and consumption of healthy foods, respectively, of oils as sources of omega-3 and dietary supplements with omega-3, among a population of…

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Abstract

Purpose

This study aims to evaluate the knowledge and consumption of healthy foods, respectively, of oils as sources of omega-3 and dietary supplements with omega-3, among a population of young people in the center of Romania. With the objectives of identifying the factors that can influence the consumption of healthy fats and the orientation toward actions to promote less known food resources, in order to diversify the healthy food intake, the long-term improvement of the health-related effects of food.

Design/methodology/approach

One of the most important aspects of health is nutrition and its role in reducing the incidence of chronic diseases is supported by scientific data. In this research, the authors analyzed the level of information and the factors determining food choices with particular reference to the consumption of healthy fats and/or supplements from these fats, in order to highlight the behavior of individuals in relation to food. For this purpose, a questionnaire about food and healthy fats (omega-3) consumption and frequency was applied to the food groups of interest, along with other factors pertaining to lifestyle. The questionnaire distributed online mainly included questions related to the consumption of fats and the respondents' knowledge about them. The interest in participating in the study was manifested mainly in the young age segment. The collected data were analyzed statistically was done through Graph Pad Prism ver. 9 software with the establishment of a statistical significance threshold of 0.05.

Findings

There is a certain degree of superficiality in the knowledge of the importance and use of foods rich in omega-3. The statistically significant association has been identified both between age and the rules established in the family for observing the schedule of meals and between age and benefiting from an evaluation of the eating behavior. Statistically significant association has also been observed between the level of education and the knowledge on the health benefits of vegetable oils. The statistically significant association was also present between the level of education and the respondents' appreciation of the essential role of eating behavior in disease prevention.

Originality/value

Identifying the consumer profile in relation to their attitude toward healthy foods, especially fats, in order to adapt nutritional interventions with the aim to promote healthy food choices that have an impact on the health of the individual and also of the population.

Details

British Food Journal, vol. 125 no. 8
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 30 January 2007

Călin Gurău

The development of new information technology and telecommunication (ITT) devices has increased the complexity of business‐to‐business (B2B) interactions, forcing the service…

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Abstract

Purpose

The development of new information technology and telecommunication (ITT) devices has increased the complexity of business‐to‐business (B2B) interactions, forcing the service organisations to adopt a multi‐channel, customer‐oriented approach. The purpose of this study is to present an exploratory study of B2B interactions in Romania, which measures the preference of both service providers and client firms for various channels of interaction, and identifies the main dimensions of the interactive process.

Design/methodology/approach

The primary data were collected through an e‐mail questionnaire that was answered by 113 service providers and 102 client organisations, and then analysed using the SPSS statistical package.

Findings

Five main interaction dimensions have been identified as the framework used by client organisations to evaluate the quality of B2B interactions. These dimensions are complex constructs that have a double projection in the context of ITT systems and CRM procedures.

Originality/value

The process of B2B interactions is poorly documented for transition economies, such as Romania. After describing the dimensions of B2B interactions, the paper proposes a diagnostic procedure for evaluating the perception gaps between the service provider firm and the client organisation, concerning the quality level of each dimension. This diagnostic can be adapted and used by each service provider organisation to identify the possible areas of customer dissatisfaction and the requirements for future improvements.

Details

International Journal of Emerging Markets, vol. 2 no. 1
Type: Research Article
ISSN: 1746-8809

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