Audrey Laing and Jo Royle
This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating…
Abstract
Purpose
This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a leisurely setting. Underpinning the discussion in current retail marketing theory, the research aims to explore how the understanding of “third place” has changed with the passage of time and to examine whether chain bookshops can be called third places.
Design/methodology/approach
The methodological approach is largely qualitative, drawing upon interviews with bookshop managers with regard to their strategic aims, and using focus groups to discuss consumers' bookshop experiences. The research also draws upon quantitative data, i.e. face-to-face questionnaires and online surveys.
Findings
The research concludes that while consumer experience of chain bookshops is positive, they cannot be called a “third place” due to the lack of conversation therein. Nevertheless, an important caveat exists – the presence of an integral coffee shop encourages socialising among bookshop customers.
Research limitations/implications
The project's scope is limited to chain bookshops in the UK. Future work might look at third place or restorative provision in other retail settings or over a wider geographic spread.
Practical implications
The research has important implications and recommendations for managers of retail sites regarding the potential restorative qualities of bookshops, coffee shops and other retail environments.
Originality/value
This empirical research enhances scholarly understanding of the bookshop as a restorative space, highlighting an important advantage which traditional retailers have over internet retailers.
Details
Keywords
This paper explores breakthroughs or ‘lift‐off’ moments in learning involving several teacher/researchers and their students in China. The data come from teaching and research…
Abstract
This paper explores breakthroughs or ‘lift‐off’ moments in learning involving several teacher/researchers and their students in China. The data come from teaching and research situations centring on teaching and learning English as a foreign language (EFL). An analysis of the language features of the data and their effects explores learning by tracing movement from initial impasses to breakthrough moments, as participants interact, shift ground and discover new learning. Definition of these lift‐off moments and ways of knowing centres in a sense of discovery that pushes learning forward and simultaneously pulls together life experiences in new directions for specific pedagogical insights, self‐assessment and identity conclusions, and recognition of the power of inquiry. In particular, the paper explores the potential contribution of narrative forms of collaborative inquiry in learning, as evident in two contrasting exemplars, the first coconstructed in face‐to‐face interviews or conversational settings, and the second, thesis supervision by the distance learning one‐to‐one format of emailing. These documented interchanges between two Chinese postgraduate EFL teachers and their research coursework teacher and supervisor come from a wide data bank of exemplars collected over many years, and from linguistically diverse contexts.
Details
Keywords
Audrey Laing and Jo Royle
The purpose of this paper is to identify current marketing initiatives undertaken by UK chain booksellers and analyses them in the context of established retailing and marketing…
Abstract
Purpose
The purpose of this paper is to identify current marketing initiatives undertaken by UK chain booksellers and analyses them in the context of established retailing and marketing theory. Thus, established scholarly theory is being examined in a novel research setting.
Design/methodology/approach
The paper includes evidence and findings from semi‐structured, in‐depth interviews with various book trade experts working at different levels within the trade.
Findings
Focusing on the strategies behind the chains' marketing techniques, the paper concentrates in particular upon the new emphasis by UK chains upon serving a wider clientele and their efforts to establish individual identities and be “community responsive”. This has resulted in a re‐emphasis both upon customer service and on the relationship between bookseller and customer. New developments in the facilities to be found in chain bookshops, such as coffee shops and the proliferation of sofas and browsing areas are analysed as to their contribution to bookshop “atmosphere”.
Originality/value
This research is both timely, responding to calls from the trade for research and original, given the dearth of research on the book trade. The findings are examined within the context of academic theory in related fields, such as retailing, marketing and consumer behaviour. As such, findings from this highly original research are relevant both for the trade and for the wider academic community regarding their application and consideration in other scholarly settings.
Details
Keywords
Abstract
Details
Keywords
Abstract
Details
Keywords
Robert Smith and Gerard McElwee
The purpose of this reflective paper is to discuss and reflect and in the process celebrate the development of a qualitative research stream which continues to interrogate the…
Abstract
Purpose
The purpose of this reflective paper is to discuss and reflect and in the process celebrate the development of a qualitative research stream which continues to interrogate the unusual topic of illegal rural enterprise. The authors discuss how a common interest in rural entrepreneurship and rural criminology led to a very productive and continuing research collaborations.
Design/methodology/approach
To discuss, reflect and evaluate several qualitative methodologies arising out of a research stream into illegal rural enterprise.
Findings
The findings are tentative and subjective in nature but the authors strongly believe that writing qualitatively over a number of related topics and over several published articles legitimises the use of niche qualitative research methods and methodologies. Ultimately it will help develop robust methodologies. The authors agree that just as there is no single, universally applicable theorisation of entrepreneurial behaviours, actions and antics there is no single qualitative methodology that provides constant explanations.
Research limitations/implications
This reflective paper being a subjective and emotive rhetorical piece has obvious limitations in that the advice proffered may be strongly disputed by research managers and heads of department trying to build an orthodox research output. Also the understanding of qualitative research may differ from that of other scholars. This is surely cause for celebration! This will help the authors better understand the heterogeneity of entrepreneurship.
Practical implications
By discussing and celebrating a qualitatively driven research stream rather than discussing individual qualitative publications in isolation this reflection makes a contribution. The professional and institutional pressures to conform to productive mainstream research topics capable of publication in top tier journals poses a danger to the practice of conducting qualitative research which exist at the margins of individual disciplines. It is hoped that this discussion will act as an inspirational beacon to others to pursue research agendas for which they have a passion.
Originality/value
This reflective piece identifies and discusses an under researched area of entrepreneurship research namely how to craft and develop a unified qualitative research stream at the margins of entrepreneurship research.
Details
Keywords
Narrates the discussion between Juan (a corporate executive of a multinational company) and Audrey (an independent environmental consultant) when they sit next to each other on a…
Abstract
Narrates the discussion between Juan (a corporate executive of a multinational company) and Audrey (an independent environmental consultant) when they sit next to each other on a flight. Explains, through the dialogue, some of the environmental pitfalls companies can encounter when basing operations in the USA, such as regulations relating to clean air, clean water, emissions, toxic pollutants, land use restrictions, species protection plans etc.). Makes the point that it is individuals who face civil and criminal penalties for breaking these regulations, not the company. Provides an overview of US environmental regulations and recommends that companies can avoid falling foul of the law through education, training and taking legal advice. Mentions ISO 14000 and 14001 environmental standards as a potential way forward, although they do not yet carry any weight under US law.
Details
Keywords
Gabriel Etogo, Etgard Manga Engama and Théophile Serge Nomo
The purpose of this paper is to question gender identities as the basis for a differentialist conception of how to conceive and practice corporate social responsibility (CSR).
Abstract
Purpose
The purpose of this paper is to question gender identities as the basis for a differentialist conception of how to conceive and practice corporate social responsibility (CSR).
Design/methodology/approach
This study has used a qualitative approach to study five paths of small and medium-sized entreprises (SMEs) female entrepreneurs. This study selected female entrepreneurs who can bring us rich material, which highlights the relationship between the concepts of gender identity and CSR practices. In this perspective, this study has retained five “revealing” cases.
Findings
By establishing a break with the ontological experience that contributes to the application of CSR practices as a natural expression of behaviour, this study shows how social relations of sex reproduce but also how social relations are subverted with respect to the requirements relating to CSR practices.
Originality/value
The main originality of this approach consisted in adopting the concept of “gender inversion”, characteristic of “gender mobility”, to identify the potential and/or effective observable recompositions in the field of managerial behaviours.