Courtney Cole and Audrey Grace
The purpose of this paper is to respond to racial injustice and white supremacy, within the context of ongoing Black Lives Matter activism against police brutality through public…
Abstract
Purpose
The purpose of this paper is to respond to racial injustice and white supremacy, within the context of ongoing Black Lives Matter activism against police brutality through public protests.
Design/methodology/approach
In this paper, the authors consider the work of organizing institutions of higher education so that Black Lives Matter.
Findings
The authors offer a number of practical insights and suggestions in order to deal with racial injustice and white supremacy and better support Black faculty, staff and students on college campuses.
Originality/value
In addressing issues of racial injustice and white supremacy on college campuses, the authors bring together our experiences and perspectives as diversity officer and faculty member, respectively.
Details
Keywords
Nazife Karamullaoglu and Ozlem Sandikci
This purpose of this paper is to explore how Western design, fashion and aesthetic styles influenced advertising practice in Turkey in the post-Second World War era. Specifically…
Abstract
Purpose
This purpose of this paper is to explore how Western design, fashion and aesthetic styles influenced advertising practice in Turkey in the post-Second World War era. Specifically, the authors focus on the key targets of the consumerist ideology of the period, women and discuss the representations of females in Turkish advertisements.
Design/methodology/approach
Data were analysed using a combination of social semiotic and compositional analysis methods. Compositional analysis focused on the formal qualities and design elements of the ads; social semiotic analysis sought to uncover their meaning potentials in relation to social, cultural, political and economic dynamics of the period. The advertisements of a prominent Turkish pasta brand, Piyale, published in the local adaptation of the American Life magazine, between 1956 and 1966, constitute the data set.
Findings
The analysis reveals that Piyale followed the stylistic and thematic trends prevailing in American and European advertisements at the time and crafted ads that constructed and communicated a Westernized image of Turkish women and families. In line with the cultural currents of the 1950s and 1960s, the ads emphasize patriarchal gender roles and traditional family values and address the woman as a consumer whose priority is to please her husband and take good care of her children.
Originality/value
This study contributes to the advertising history in non-Western contexts and provides an understanding of the influence Western advertising conventions and fashion trends had on developing country markets. The findings indicate that Western-inspired representations and gender roles dominated advertisements of local brands during the post-war period.
Details
Keywords
Meghan Murray and Matthew Loftus
This case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing…
Abstract
This case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pants. This successful and authentic social media marketing campaign resulted in increased sales for vineyard vines and influencer status for the members of The Brotherhood. At the end of the campaign, the vineyard vines marketing team is left debating how to grow its social media presence through partnerships. The case has been used as part of a social media marketing course and would be effective in any undergraduate- or graduate-level marketing course.
Anna Reid, Peter Petocz and Sue Gordon
The purpose of this paper is to investigate ways in which university students are introduced to disciplines and thence to the professions based on those disciplines.
Abstract
Purpose
The purpose of this paper is to investigate ways in which university students are introduced to disciplines and thence to the professions based on those disciplines.
Design/methodology/approach
E‐mail interviews with a broad sample of university teachers in a variety of professional disciplines formed the basis of a grounded theory approach to identification of analytically distinct themes.
Findings
Four different approaches were identified from the interview data, labelled as academic, apprenticeship, affective, and experiential. While these themes represent distinct approaches to introductory classes in professional fields, and have been described independently in the paper, in practice most teachers would use combinations of them.
Research limitations/implications
The research represents a first stage in investigating approaches to introducing students to a discipline and profession. No claim is made to randomness, completeness or representativeness of the sample, which indeed was heavily based on colleagues in the broad area of pedagogy and teacher preparation.
Practical implications
Teachers of introductory classes in professional disciplines can recognise their own approaches in the themes identified, and can consider a broader range of approaches based on the complete results. Workplace supervisors can consider diverse approaches utilised in academic settings.
Social implications
Findings can contribute towards an awareness of the effect of introductory approaches to disciplines and professions in university classes, with potential implications for the way that university‐trained professionals are accepted into the workplace.
Originality/value
The research, unusually, shifts the focus from the end stage of professional education at university to the initial level. The investigation may form the basis of further research.
Details
Keywords
Nisha Nair, Deborah Cain Good and Audrey J. Murrell
Given the nascent stage of research on microaggressions, the study is an attempt to better understand the experience of microaggressions and examine it from the point of view of…
Abstract
Purpose
Given the nascent stage of research on microaggressions, the study is an attempt to better understand the experience of microaggressions and examine it from the point of view of different marginalized minority identities. The purpose of this paper is to report on the subjective experience of microaggressions from the lenses of gender, race, religion and sexual orientation.
Design/methodology/approach
To explore how microaggressions are experienced by different identities, the authors conducted four focus group studies with university students at a prominent Midwestern university. Each focus group focused on the experience of microaggressions for a particular identity group.
Findings
The authors discuss the nature and forms of exclusion that occur through microaggressions, and offer six microaggression themes that emerged as common across the marginalized identities studied. The authors add to the microaggression taxonomy and highlight the role of repetition in how microaggressions are perceived. The authors also discuss intersectional microaggressions.
Originality/value
While various studies have focused on reporting microaggression themes with regard to singular identities, this study is potentially the first that explores microaggression themes across different marginalized identities. The findings highlight novel forms of microaggressions such as the revealing or making visible of marginalized identities, and microaggressions emanating from within a minority group directed at other members within the same identity group, what the authors call as in-group microaggressions. The authors highlight and point to the need for more work on intersectional microaggressions.
Details
Keywords
Audrey C. Rule and Sarah E. Montgomery
Arts-integrated social studies projects can provide meaningful learning about another culture; yet, they are rare in the current assessment-focused climate. Similarly, students…
Abstract
Arts-integrated social studies projects can provide meaningful learning about another culture; yet, they are rare in the current assessment-focused climate. Similarly, students are under-exposed to projects that involve spatial reasoning; nonetheless, this skill is important in everyday life and the workplace. This article describes a mixed-methods study of 65 (59 female, 6 male) pre-service elementary teachers in a social studies methods course reflecting on their participation in an African mask-making project with first and second graders that incorporated both arts integration and spatial reasoning. Pre-service teachers identified discussion with others, example masks and images, and taking time as the most helpful mask-making strategies. Most preservice teachers thought they would (42%) or possibly would (32%) implement mask making with their future elementary students because of deep, meaningful learning and active engagement they experienced and observed during the project. The authors concluded that pre-service teachers need multiple experiences with long-term arts-integrated projects that support the development of spatial skills to be confident enough to undertake them in their future classrooms and suggest that such projects be part of social studies methods courses.
Details
Keywords
Christine M. Proulx, Teresa M. Cooney, Jacqueline J. Benson and Linley A. Snyder-Rivas
Family members provide the bulk of care to persons in later life, representing the vast majority of caregivers. However, studies confirm that men with a history of divorce are…
Abstract
Family members provide the bulk of care to persons in later life, representing the vast majority of caregivers. However, studies confirm that men with a history of divorce are less likely than married men to view family members as potential caregivers. This chapter presents findings from a qualitative study on the experiences of 21 ex-wives who chose to provide mostly end-of-life care to their ex-husbands in mid- and late-life. We examine questions about the situational and motivating factors behind ex-wife caregivers’ decisions, and provide, as background, findings about their pre- and post-divorce relationships. Relational outcomes of the caregiving situation also are considered. Several themes emerge, including patterns of proximity and continued contact post-divorce, despite often chaotic former marital relationships; a desire to spare children from the burdens of care; and an opportunity to renew communication or connections with family through the process of caregiving. Implications of our findings include the need to acknowledge ex-spouses as potential caregivers and better understand the enduring bonds between ex-spouses.
Details
Keywords
Celiac disease is an auto-immune disorder that requires strict lifelong adherence to a gluten-free diet. I explore how a celiac diagnosis affects gendered feeding work within…
Abstract
Purpose
Celiac disease is an auto-immune disorder that requires strict lifelong adherence to a gluten-free diet. I explore how a celiac diagnosis affects gendered feeding work within families.
Methodology/approach
This chapter is based on a grounded theory analysis of field research with five celiac support groups and 80 in-depth interviews. I interviewed 15 adult men and 56 adult women with celiac, plus nine additional family members.
Findings
Gendered care work norms place the onus of responsibility for gluten-free feeding work on women, multiplying time spent planning, shopping, and preparing meals. Women employ distinct gendered strategies to accommodate the gluten-free diet. Following a strategy of integration, women tailor family meals to meet other diagnosed family members’ dietary needs and the entire family’s taste preferences. However, when women themselves have celiac, they follow a pattern of deferential subordination, not allowing their own dietary needs to alter family meals. Thus, women continue to prepare family meals as a form of care for others, even when their medical needs justify putting themselves first.
Originality/value
Social support is a key determinant of compliance with necessary lifestyle and dietary changes in chronic illness. However, little research explores the gendered dynamics within families accounting for the link between social support and dietary compliance. I show how gendered care work norms benefit husbands and children with celiac, while simultaneously disadvantaging women with celiac.