Search results

The purpose of this paper is to investigate Japanese consumer perceptions of the benefits of consuming fresh leafy vegetables.

An online bulletin board survey was conducted in Japan to collect responses to an open-ended question about reasons for consuming fresh leafy vegetables. A total of 897 responses were analysed using word co-occurrence network analysis. A community detection method and centrality measures were used to interpret the resulting network map.

Using a community detection algorithm, the authors identify six major groups of words that represent respondents’ core motives for consuming leafy vegetables. While Japanese consumers view health benefits to be most important, sensory factors, such as texture, colour, and palatability, and convenience factors also influence attitudes. The authors find that centrality measures can be useful in identifying keywords that appear in various contexts of consumer responses.

This is the first paper to use a quantitative text analysis to examine consumer perceptions for fresh leafy vegetables. The analysis also provides pointers for creating visually interpretable co-occurrence network maps from textual data and discusses the role of community structure and centrality in interpreting such maps.

The Japanese government plans to release ALPS treated water from the Fukushima nuclear power plant starting in the summer of 2023. This has appeared to be a controversial topic in Japan and amongst its neighbors in the regions. This paper focuses on the attitudes of Japanese people towards the government policy, placing it within the context of wider issues.

An online survey of 2,000 participants completed an online survey comprising of Likert type and multi-choice type questions. The results were analyzed using logit regression analysis.

We found that issues other than the ALPS discharge were seen as equally important, but that there was concern about the policy, the impact the discharge would have, and about produce from the area. We also found that the farther away the participants lived, the less concern they showed. Consultations with both local communities and neighboring countries were seen as important by many participants.

This research places the issue of ALPS treated water into a wider context of other global issues and examines the role distance from Fukushima plays in the public’s engagement with the issue. It serves to highlight the mixed results of government efforts to win support for its ALPS discharge policy.