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Article
Publication date: 2 July 2020

Atif Açikgöz, Gary P. Latham and Fulya Acikgoz

The purpose of this study is to reveal the mediating role of scenario planning between reflection and task performance in new product development (NPD) teams.

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Abstract

Purpose

The purpose of this study is to reveal the mediating role of scenario planning between reflection and task performance in new product development (NPD) teams.

Design/methodology/approach

A cross-sectional research design was used to collect data from 78 NPD teams and 194 employees. The mediation analyses were conducted through the bootstrap PROCESS macro method.

Findings

The results of this study yielded support for two of three hypotheses. The authors found that the relationship of reflection with product development speed and new product success is mediated by scenario planning. There was no mediation of scenario planning between reflection and product development cost.

Research limitations/implications

These findings show how teams can capitalize on reflective thinking practices to increase NPD task performance through scenario planning.

Practical implications

This study provides useful guidelines for team leaders on how to accelerate product development processes and to increase the market success of a new product. Leaders should encourage their teams to review their previous performance metrics with ongoing changes in the business environments.

Originality/value

To the best of the authors’ knowledge, this study is the first to examine the mediating role of scenario planning on the reflection–task performance relationship in NPD teams.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Available. Open Access. Open Access
Article
Publication date: 26 July 2024

Asha Thomas, Puja Khatri, Vidushi Dabas and Ilda Maria Coniglio

Competition in the modern, knowledge-based economy is utterly pendant on innovation, rendering it indispensable in virtually every organisation. Knowledge workers, therefore, must…

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Abstract

Purpose

Competition in the modern, knowledge-based economy is utterly pendant on innovation, rendering it indispensable in virtually every organisation. Knowledge workers, therefore, must remain vigilant, spanning novel ways to innovate. Given the relevance of innovation orientation (IO) in knowledge work, it is imperative to possess an extensive understanding of the concept. Therefore, this study aims to develop and validate a measurement scale to gauge employees’ IO.

Design/methodology/approach

Considering that the instruments now in existence exhibit insufficiency for measuring knowledge workers’ IO in its entirety, the mixed-method approach used in this study draws on both qualitative and quantitative findings across various studies, to address this problem. This study has been organised into five stages: item generation, scale purification, scale refinement, nomological validation and generalizability.

Findings

This study establishes and verifies a second-order, reflective–reflective IO measure founded on multiple samples, encompassing the dimensions of creative orientation, learning orientation, first-mover orientation, trust orientation and agility orientation. The resultant IO scale serves as a robust and reliable tool that is capable of being leveraged to explain, assess and enhance IO for knowledge workers.

Research limitations/implications

The rigorous methodology used in this scale development procedure serves as a benchmark for prospective scale development methodologists. From a managerial stance, this study serves managers/leaders concerning how to foster an innovation-oriented work environment to uncover employees’ hidden innovators. Organisations can leverage this study to discover, cultivate and capitalise on knowledge workers’ IO.

Originality/value

Although there exists an abundance of research on IO viewed from an institutional standpoint, research centred on the IO of knowledge workers is scarce. To bridge this gap, this study has developed and validated a scale for measuring knowledge workers’ IO.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

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